Transform into Decora, Ryousan-kei, or Hobby Account Style in Just One Day! LAFARY Launches New 'Kawaii Culture Experience Tour' in Harajuku's Takeshita Street

After extensive trial testing, Genery Inc. (Shibuya-ku, Tokyo; CEO: Shun Sakakibara) has launched 'LAFARY International,' a new service in Harajuku's Takeshita Street that allows visitors to fully experience Japan's kawaii fashion culture.

New Service Launch Discover Your 'Kawaii' Self: A Produced Experience Tour

This tour is an experiential service where staff support guests throughout the entire process—from selecting fashion items and styling hair, to makeup, street walking, food tasting, and taking photos with instax and Purikura photo booths.

'I want to try the 'landmine girl' or 'ryousan-kei' style'

'I want to take cute photos'

'I want to experience something authentically Harajuku'

'I'm interested, but I don't know where to start'

To ensure even those with such thoughts can enjoy the experience with peace of mind,

LAFARY International stands by each individual's desire to 'look their best' and 'become cuter,' with staff assisting in creating their dream style.

Global Instagram: https://www.instagram.com/lafary_global/

Popular in-store staff (Lala-chan and Hara-chan)

Become your ideal self—today.

For those trying a new fashion style for the first time, there are many uncertainties—how to choose clothing and accessories, what kind of hair and makeup suits the look, and where to take photos.

The LAFARY International tour goes beyond simply selling products to those interested in Japanese kawaii culture. We guide guests on 'how to choose,' 'how to coordinate,' and 'how to enjoy' the experience.

For all things related to Japanese kawaii culture,

Trust the LAFARY International tour.

What You’ll Experience on the Tour

1. First, let’s decide together on your ideal 'kawaii' look

Our staff will consult with you to understand your desired image—whether it’s Decora, Ryousan-kei, Hobby Account, or Girly style.

Even if you're unsure which style suits you, we’ll work with you to find the perfect match.

2. Full-body coordination using LAFARY items

Using in-store merchandise and rental items, we’ll provide a complete styling proposal—including ribbons, lace, accessories, and hair decorations.

Depending on your plan, you can choose from casual item rentals to full-outfit rentals.

3. Transform into your 'glamorous self' with hair and makeup

We offer hair and makeup support tailored to your chosen style, including tear-trough makeup, subculture-inspired looks, and hairstyling.

We aim to achieve a look that perfectly matches your desired aesthetic.

4. Cute street walk through Harajuku’s Takeshita Street

After your transformation, head out onto Harajuku’s iconic Takeshita Street.

Our staff will guide you to popular tourist spots and tasty street food. Walking through Harajuku in your cute new outfit turns an ordinary day into something truly special.

5. Preserve memories with instax and Purikura photos

Our staff will accompany you to instax and Purikura photo booths.

We’ll help you strike the most flattering poses and offer tips on how to take the best shots, ensuring your Harajuku day is captured in photos.

Reservation Form

For Japanese residents: https://form.run/@genery-Ry2sM6znRORdOpnAvOav

For international visitors: https://form.run/@genery-hsSygaQRgD3eUngz0TfQ

About LAFARY

LAFARY

A space that makes hearts flutter

LAFARY is an apparel and lifestyle goods store packed with Japan’s 'kawaii' culture—including Decora, Ryousan-kei, and 'oshi' (idol) fan culture. We offer a wide range of items such as hair accessories, clothing, and accessories, allowing customers to fully express their unique worldviews from head to toe.

Brand Website: https://www.lafary.shop/

LAFARY Harajuku Takeshita Street Store

Overview

Tour Details

Tour Name: LAFARY International

Store: LAFARY Harajuku Takeshita Street Store

Address: 1F, 1-6-10 Jingumae, Shibuya-ku, Tokyo 150-0001

Online: https://www.lafary.shop/

※The LAFARY International tour is only available at the Harajuku Takeshita Street store.

Company Overview Company Name: Genery Inc. Head Office: Kitasando DT Building 5F/6F, 4-16-7 Sendagaya, Shibuya-ku, Tokyo Representative: CEO Shun Sakakibara