【LAZYSLAY】Brand's First Limited-Time POPUP Held in Umeda EST, Osaka! Punk-Rock "Kuromi" Collaboration Items Also Revealed for the First Time.
Fashion brand LAZYSLAY is holding its first Osaka POPUP store in Umeda EST for a limited time during Golden Week. It will unveil punk-rock collaboration items with Sanrio's popular character "Kuromi" and 12 new items, offering exclusive benefits and experiential content.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 00:00
- 🔍 Collected: April 27, 2026 at 15:32
- 🤖 AI Analyzed: April 28, 2026 at 01:13 (9h 41m after Collected)
Generee Inc. (Head Office: Shibuya-ku, Tokyo; Representative Director: Jun Sakakibara) operates LAZYSLAY, a fashion brand that proposes styles for self-expression, combining strength and cuteness. As a highlight of Golden Week 2026, LAZYSLAY will hold its first Osaka POPUP STORE at Umeda EST from Wednesday, April 29, 2026, to Tuesday, May 5, 2026.
This event features a special collaboration with Sanrio's popular character "Kuromi." A wide range of apparel and goods with original "punk-rock Kuromi" designs, dressed in LAZYSLAY, will be exclusively available here.
In addition to the Kuromi collaboration, 12 new items will also be released.
Kuromi × LAZYSLAY
Cropped T-shirt
¥12,100
Kuromi × LAZYSLAY
Camisole
¥9,900
■ POP Limited Benefits
To commemorate its first venture into Osaka, luxurious "experiential" content is planned. To celebrate the long-awaited first event in Osaka, a "special gift box" will be presented to the first-comers on the opening day. The venue will also feature photo spots embodying the brand's worldview, gacha, novelties, instant photo shoots, and many other limited contents that can only be experienced in person.
■ Director rei's comment
"Since starting the brand, the Osaka POPUP has been a long-held goal, and it's finally happening. I'm looking forward to the opportunity for everyone in Kansai to experience LAZYSLAY items directly. At this POPUP, in addition to 12 new items for this season, we will also unveil collaboration items with a specially drawn punk-rock Kuromi-chan created just for this event. It's a proud lineup filled with my passion and 'cuteness.' Please come to Umeda EST during Golden Week to experience the strong and cute world of LAZYSLAY and Kuromi-chan. For those who cannot visit the venue, sales will start on our online store from the same day, so please check it out!"
■ Highlights of the POPUP
【Collaboration】 LAZYSLAY × Kuromi. A limited lineup that enhances individuality with a punk-rock yet not-too-sweet vibe.
【Exclusive】 A "Special Gift Box" limited to the first-comers on the opening day, commemorating the first entry into Osaka.
【Experience】 Venue-exclusive gacha and instant photos, and a special photo spot to immerse yourself in the brand's worldview.
【New Arrival】 Unveiling 12 latest items all at once. A chance to try them on and find your perfect fit.
■ Event Overview
【OSAKA】Umeda EST (First POPUP in Osaka)
Period: Wednesday, April 29, 2026 – Tuesday, May 5, 2026
Hours: 11:00 – 21:00
Venue: Umeda EST W24 (3-25 Kakudacho, Kita-ku, Osaka)
■ Official Release Information Also available simultaneously on the official online store from Wednesday, April 29.
Official Online Store: https://lazyslay.com/?srsltid=AfmBOoogst6wMS-noWZ7WO7URzzlCwBpH7lz6TIYFPYZ9ARexB6pvn_i
ZOZOTOWN: https://zozo.jp/brand/lazyslay/?srsltid=AfmBOorIPqnTDY2R1S9wBAijHLSZgEC9OB4bMmcSjOQQO8EEzql1BAZS
Official Instagram: https://www.instagram.com/lazyslay_official/
Official X (twitter): https://x.com/lazyslay?s=21&t=KnPIPwVJRQigjUJSgHCgeA
This event features a special collaboration with Sanrio's popular character "Kuromi." A wide range of apparel and goods with original "punk-rock Kuromi" designs, dressed in LAZYSLAY, will be exclusively available here.
In addition to the Kuromi collaboration, 12 new items will also be released.
Kuromi × LAZYSLAY
Cropped T-shirt
¥12,100
Kuromi × LAZYSLAY
Camisole
¥9,900
■ POP Limited Benefits
To commemorate its first venture into Osaka, luxurious "experiential" content is planned. To celebrate the long-awaited first event in Osaka, a "special gift box" will be presented to the first-comers on the opening day. The venue will also feature photo spots embodying the brand's worldview, gacha, novelties, instant photo shoots, and many other limited contents that can only be experienced in person.
■ Director rei's comment
"Since starting the brand, the Osaka POPUP has been a long-held goal, and it's finally happening. I'm looking forward to the opportunity for everyone in Kansai to experience LAZYSLAY items directly. At this POPUP, in addition to 12 new items for this season, we will also unveil collaboration items with a specially drawn punk-rock Kuromi-chan created just for this event. It's a proud lineup filled with my passion and 'cuteness.' Please come to Umeda EST during Golden Week to experience the strong and cute world of LAZYSLAY and Kuromi-chan. For those who cannot visit the venue, sales will start on our online store from the same day, so please check it out!"
■ Highlights of the POPUP
【Collaboration】 LAZYSLAY × Kuromi. A limited lineup that enhances individuality with a punk-rock yet not-too-sweet vibe.
【Exclusive】 A "Special Gift Box" limited to the first-comers on the opening day, commemorating the first entry into Osaka.
【Experience】 Venue-exclusive gacha and instant photos, and a special photo spot to immerse yourself in the brand's worldview.
【New Arrival】 Unveiling 12 latest items all at once. A chance to try them on and find your perfect fit.
■ Event Overview
【OSAKA】Umeda EST (First POPUP in Osaka)
Period: Wednesday, April 29, 2026 – Tuesday, May 5, 2026
Hours: 11:00 – 21:00
Venue: Umeda EST W24 (3-25 Kakudacho, Kita-ku, Osaka)
■ Official Release Information Also available simultaneously on the official online store from Wednesday, April 29.
Official Online Store: https://lazyslay.com/?srsltid=AfmBOoogst6wMS-noWZ7WO7URzzlCwBpH7lz6TIYFPYZ9ARexB6pvn_i
ZOZOTOWN: https://zozo.jp/brand/lazyslay/?srsltid=AfmBOorIPqnTDY2R1S9wBAijHLSZgEC9OB4bMmcSjOQQO8EEzql1BAZS
Official Instagram: https://www.instagram.com/lazyslay_official/
Official X (twitter): https://x.com/lazyslay?s=21&t=KnPIPwVJRQigjUJSgHCgeA