Hong Kong-Based ACG Creative Brand 'RE:MUSEIGEN' to Host Limited-Time Pop-Up at San Fernando Koenji

RE:MUSEIGEN https://www.instagram.com/re_museigen/

Shino Shoten Co., Ltd. (Headquarters: Koenji, Suginami-ku, Tokyo; CEO: Takayasu Shinohara), a company specializing in vintage and remade fashion items, will host a limited-time pop-up event for the Hong Kong-based ACG creative brand RE:MUSEIGEN at San Fernando Koenji from June 15, 2026, to September 14, 2026.

This event is themed around the fusion of anime, comics, and games (ACG) culture with street fashion, targeting fashion-conscious youth and fans of anime and gaming culture.

RE:MUSEIGEN is a creative brand based in Hong Kong that expresses a unique worldview. This event offers a rare opportunity for Japanese audiences to experience and purchase items that have not yet been widely distributed in Japan.

Through this event, Shino Shoten aims to provide a platform for domestic and international creators and brands to showcase their work, promote new fashion culture from Koenji, and foster cross-border community building and exchange.

Exhibition Space on the 1st Floor of San Fernando

Background of the Event

This event was conceived in response to the limited opportunities available for overseas creators and emerging brands to enter the Japanese market.

Shino Shoten operates under the vision of 'creating a world where young people can turn fashion into business.' Beyond selling vintage clothing, the company actively provides platforms for young creators and domestic and international brands to launch their work.

As part of this initiative, San Fernando Koenji operates an in-store rental space business, supporting pop-up appearances by independent and overseas brands.

The pop-up event for the Hong Kong-based ACG creative brand RE:MUSEIGEN aims to create direct engagement opportunities between overseas brands and Japanese consumers, while also promoting new fashion and creative brands from Koenji—a city known for its vibrant culture.

Shino Shoten aims to foster exchanges among creators from around the world through this event, spark the creation of new brands and communities, and establish Koenji as a hub for cultural expression to the world.

Event Name: Limited-Time Pop-Up Event for Hong Kong-Based ACG Creative Brand 'RE:MUSEIGEN'

Event Period: June 15, 2026 – September 14, 2026

Location: 1st Floor, San Fernando Koenji 3-35-14 Koenji-Minami, Suginami-ku, Tokyo

Organizer: Shino Shoten Co., Ltd.

Admission: Free

Event Highlights:

- Exhibition and sale of RE:MUSEIGEN products - Introduction of items that blend Hong Kong ACG culture with street fashion - Exhibition projects allowing visitors to experience the brand's unique worldview - Sale of limited-edition items difficult to obtain in Japan

The event will showcase and sell original items inspired by anime, comics, and games (ACG) culture, introducing Hong Kong's creative scene to Japanese fashion enthusiasts.

Additionally, by leveraging San Fernando Koenji's rental space business, the event aims to support overseas brands entering the Japanese market and foster new creator communities.

Comments

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[Organizer's Comment] Shino Shoten Co., Ltd. CEO Takayasu Shinohara

'At San Fernando, we are committed to creating spaces where young creators and domestic and international brands can challenge themselves.

We are delighted to introduce the Hong Kong-based ACG creative brand RE:MUSEIGEN to Koenji.

Koenji is a town where various cultures—vintage fashion, music, and art—intersect. We hope this event will connect creators and fashion fans from Japan and Hong Kong, sparking the birth of new communities and cultures.

Moving forward, San Fernando will continue to serve as a platform for new talents and brands from around the world, promoting fresh culture from Koenji.'