EC Intelligence Enables Data Analysis from ChatGPT, Claude, and More.

SCINABLE Inc. (Headquarters: Toshima-ku, Tokyo; Representative Director: Yuki Kobayashi) has launched the "MCP (Model Context Protocol) Server Function" as a beta version in the June 2026 update of its integrated MA/CRM platform, "EC Intelligence." This new feature allows users to perform data aggregation and analysis, previously done through the EC Intelligence management screen, simply by issuing natural language commands via their usual tools like "ChatGPT" and "Claude." Even staff with limited data analysis experience can leverage EC Intelligence's reporting functions through generative AI to proceed with data aggregation, graph creation, trend organization, insight extraction, and even strategy consideration.

Development Background: Solving the "Numbers are Visible, but Insights Are Not" Problem

While EC operations accumulate a large amount of data, interpreting it and translating it into actionable strategies requires a certain level of experience and knowledge, making it an area where performance can vary significantly among staff. SCINABLE has recognized the need to simplify data interpretation and make it easier for staff with less analytical experience to derive insights.

The MCP server function is one means to achieve this. By enabling analysis through EC Intelligence's reporting functions from the familiar interface of generative AI tools, the aim is to allow users to advance analysis and strategy planning through dialogue, even without specialized data analysis knowledge.

What Will Be Possible?

With natural language instructions from ChatGPT or Claude, the AI will operate EC Intelligence's reporting functions to assist with the following tasks:

Situation Assessment

By inputting "Show me recent sales trends as a graph," the AI will aggregate order data using the reporting function and present the results as a graph on the chat screen, allowing for immediate understanding of numerical movements.

Problem Identification

Upon instruction like "Analyze purchase data by age group," the AI will organize trends and changes by age demographic, highlighting areas that present challenges.

Strategy Proposals

When asked, "How can we increase repeat purchase rates?" the AI will propose next steps supported by data. Staff can then translate these proposals into segments within the EC Intelligence management screen and connect them to subsequent actions such as email or LINE broadcasts.

From understanding the situation to discovering issues and considering strategies, all can be handled seamlessly on the familiar AI chat screen.

What is an MCP Server?

MCP (Model Context Protocol) is a standard protocol for generative AI to interact with external systems and data sources. It enables AI to access the functions and data of supported systems, allowing for the operation and utilization of external tools solely through chat-based dialogue.

About EC Intelligence's MCP Server Function

By complying with this standard, EC Intelligence can now call its "reporting functions" from ChatGPT, Claude, and other similar tools. The AI understands the user's intent, aggregates, organizes, and analyzes the necessary data, and proposes insights and next steps on the chat screen. Furthermore, this function is designed to be seamlessly integrated into daily operations with a focus on three key areas: utilization of existing reports, security, and permission management.

Utilization of Existing Reports and Data Exploration Leveraging Inference Capabilities Reports with complex condition settings created in the management screen can be directly utilized for AI analysis. The AI not only views predefined aggregations but also adjusts conditions such as filters based on user queries to organize data from optimal perspectives and derive in-depth insights.

Secure Data Linkage

The AI only receives the results of aggregated data from the reporting function and does not directly access raw customer data. Even if personal information such as names and contact details is included in the aggregation results, it is linked in a masked state, allowing for operations that consider the reduction of data leakage risks.

Appropriate Permission Management Inheriting Management Screen Settings

Account permissions and report viewing permissions set in the management screen are inherited by the AI, ensuring that analysis is conducted only within the scope permitted for each user.

Regarding Usage

To use this function, a plan and settings compatible with MCP integration are required for each generative AI service. Additionally, to prevent valuable corporate customer data from being used for generative AI training, it is recommended to enter into contracts and operate in accordance with each company's corporate usage policy, such as settings that prevent input data from being used for learning.

'EC Intelligence': The Integrated MA/CRM Platform That Unifies Fragmented Digital Marketing

Integration of Search/Recommendation Engine and MA

- High-Speed Response

With a proprietary search engine, searches and recommendations from over 1 million products can be performed at high speed.

- Recommendation Engine

Provides personalized search results and recommendations through text mining and collaborative filtering.

MA, Data Analysis, and CDP

- Centralized Message Delivery Management

Integrates management of email, LINE, SMS, app notifications, and direct mail, reducing time spent on content creation and delivery settings.

- Data Integration and Customer Segment Creation

Allows for data integration and customer segment creation without complex SQL operations.

- Automatic Data Joining and Calculation

CDP functionality automatically joins and calculates data such as RFM analysis and purchase history.

- High Email Deliverability

Supports sender domain authentication with SPF, DKIM, and DMARC to improve email deliverability.

Web Customer Service, A/B Testing, and Site Improvement

- Differentiated Display of Banners and Pop-ups

Displays banners and pop-ups based on conditions, utilizing customer data.

- A/B Testing and Performance Measurement

A/B testing is available for all content, with automatic performance measurement.

Other Functions

- Questionnaire Creation

Create questionnaire forms that support various question types and page branching.

- Real-time Analysis

Perform real-time analysis of site visitors, displaying current viewer and purchaser counts.

- Security

Supports browser authentication, OTP authentication, IP restrictions, and more to ensure high security.

Strengths of EC Intelligence

There are many examples of strategies utilizing EC Intelligence's functions.

1 Introduction of a system that proposes products even when search results yield zero items, to reduce site departures.

2 Implementation of strategies to maintain profit margins even during sales by displaying coupons only to specific customers.

3 Automatic email delivery of customized coupons and discount information for each customer.

About SCINABLE Inc.

With the mission "To contribute to business growth by improving the consumer shopping experience," SCINABLE Inc. develops and provides the integrated MA/CRM platform "EC Intelligence," specialized for EC/OMO, and offers consulting support. By integrating functions such as search, recommendations, web customer service, and email/LINE delivery with a CDP (Customer Data Platform), the company supports businesses in addressing their marketing challenges.

Company Name: SCINABLE Inc.

Representative: Yuki Kobayashi, Representative Director

Business Activities: Provision of EC Intelligence, EC marketing support

URL: https://www.scinable.com/