Beyond just "casting talent." From casting to beyond, we do it all. New service "Talent∞Link" launched.

Sion, which makes appointments with over 1,000 talents annually, accompanies companies as a dedicated partner, approaching each company from the perspective of "being a member of the company." Going beyond mere casting support and transcending the buyer-seller relationship, we aim to create results together, facing challenges with the same perspective and passion, from new content development to project acquisition. Sion Co., Ltd. (HP: https://sionnet.co.jp, Headquarters: Chiyoda-ku, Tokyo, Chairman & CEO: Shinichi Ito, hereinafter "Sion") develops services that provide accompanying support for companies, starting from talent casting, addressing their challenges and goals, and extending to new content development, PR planning, and project acquisition. The newly launched "Talent∞Link" service aims for "casting that leads to results," rather than making "the act of casting talent" itself the goal. It does so by addressing the passion and challenges of each company, product, and service. Sion directly makes appointments with over 1,000 talents annually and has built a network with over 500 entertainment agencies. Through daily casting and on-site communication cultivated over 30 years of TV program production, we understand the talent's personality, values, current interests, and passion. Based on this, we propose "meaningful casting" that does not rely solely on name recognition. In addition to proposing candidates, we provide one-stop support for agency negotiations and adjustments, proposal planning, SNS measures, event implementation, and PR development. With a focus on speedy response and direct communication with on-site managers and decision-makers, we offer optimal proposals tailored to each company's objectives and conditions, and together create measures that lead to results. *Partial examples ■ Benesse x Miki Fujimoto Engaged Miki Fujimoto, known for her love of picture books, to support brand awareness expansion and application promotion through Instagram Reels posts. Casting based on her characteristics and daily content achieved high affinity with the product. ■ CLIO x Anna Murashige Implemented TikTok video posts and in-store POP measures as a domestic PR initiative for the Korean cosmetic brand "CLIO." Focusing on the fact that she actually uses "CLIO" daily, a Vlog-style video achieved natural and realistic PR. ■ Private Medical University x Shunshun Clinic P Utilized his background as an active doctor-comedian to implement a PR initiative for an entrance consultation event. Instagram measures achieved a 115% increase in visitors and a 139% increase in reservations compared to the previous year. ■ Commercial Facility x Kintalo. and others Engaged Kintalo., Nennen, and Aikawaisho for a social event for tenants of a commercial facility. Planned and implemented an "enjoyable impersonation live event" tailored to the target audience and event purpose. ■ Bank x Sanpei Hayashiya Planned and held a Yose (rakugo storytelling) event as a thank-you event for senior members. In addition to proposing a structure combining rakugo and lectures, the event incorporated hand games and simple exercises to engage attendees and provide an interactive experience until the end. ■ Saitama Prefectural Election Commission x Miyu Honda Utilized her high affinity with Generation Z to implement an election awareness video initiative. Provided one-stop support not only for casting but also for planning, filming, and editing. Sion will continue to deeply engage with companies' "wants" through "Talent∞Link," aiming to connect the passion of talents, companies, and services, and create new value and results. [About Sion Co., Ltd.] Leveraging planning, production, and casting capabilities cultivated over 30 years of TV program production, Sion has produced numerous hit programs and received many awards, including the Galaxy Award and ATP Award for Excellence. In recent years, the company has expanded its business into the digital domain, utilizing the connections, technology, and marketing skills cultivated through variety program production to offer "Variety-ization Produce® Video Production Service" and "Talent Casting Service" to various companies. We provide highly specialized technology and know-how in video consulting, corporate videos, commercials, distribution business, and talent casting services to TV stations, advertising agencies, and general companies. ■ Location: Tokyo Kotsu Kaikan 10F, 2-10-1 Yurakucho, Chiyoda-ku, Tokyo Representative Director, Chairman & CEO: Shinichi Ito Business Activities: Planning and production of TV programs, corporate videos, and commercials, distribution business, video consulting, talent casting, etc. ・Talent∞Link (Casting Service) ・Corporate Content Production (Video Service) ・Corporate Documentary Videos (Video Service) ・Materials