Sharing Beauty and SEES Launch Circular Marketing Package “Beauty Trading Area (BTA)”

Sharing Beauty Inc. (Head office: Shibuya-ku, Tokyo; President and Representative Director: Kozo Sakamoto; hereinafter “Sharing Beauty”) and SEES Inc. (Head office: Minato-ku, Tokyo; Representative Director: Yu Horii; hereinafter “SEES”) have begun offering “Beauty Trading Area (BTA),” a circular marketing package for beauty and lifestyle brands. The package provides end-to-end support, covering upstream strategy design, PR, real-life experiences, social media amplification, in-salon retail sales, and data collection. Through this alliance, Sharing Beauty’s unique four-layer supply chain in the beauty industry, covering manufacturers, dealers, salons, and marketing, will be integrated with SEES’s execution capabilities in PR strategy, casting networks, and experience design. The two companies will provide fully one-stop support, from deep penetration into domestic media to actual sales at salon storefronts. By unifying awareness, experience, trust-building, and purchasing, which have traditionally been fragmented across agencies, the package creates a single ecosystem and realizes a next-generation OMO (Online Merges with Offline) model directly connected to sales. Features of “Beauty Trading Area (BTA)” The package combines Sharing Beauty’s strength of having a real presence across all four layers of the beauty supply chain with SEES’s creative and PR capabilities. Rather than ending with one-off PR initiatives, it builds a marketing ecosystem that merges online and offline activity. By circulating the following six processes, it supports sustainable brand growth. 1. Upstream design: Strategy consulting directly tied to management issues Beyond proposing promotional measures, the package covers brand issue definition, strategy planning, and KPI design. By supporting brands from the upstream stage of business, it creates a blueprint that maximizes opportunities to win in the market. 2. PR and media: Multi-channel deployment that shapes public opinion and awareness Using SEES’s PR strategy and media relations, the package designs approaches to influential media outlets and tie-up initiatives. It helps a brand’s context and story penetrate the market across both online and offline channels. 3. Experience: Immersive touch-and-try at an advanced Nogizaka hub SEES’s experience space in Nogizaka, Minato-ku, equipped with a large LED vision display, will serve as a base for pop-ups and product announcements that embody a brand’s worldview. It creates a source of energy where creators and media gather. 4. Amplification and trust: Building social media empathy through recommendations by beauty professionals and experts The package leverages “HAIR,” a media platform operated by hair stylists; “ALLRY,” a professional network of more than 30,000 people; and SEES’s broad creator network. By designing trust around the idea that beauty-conscious influencers and beauty professionals use and recommend products in the field, it drives deep empathy and high-quality amplification on social media. 5. Sales: Physical retail distribution using salon and dealer networks Through Sharing Beauty’s nationwide network of partner salons and dealers, the package turns the energy generated by experiences into actual sales. By using everyday salon touchpoints, it elevates PR into a mechanism that reliably sells. 6. Data: Integrated feedback of behavior and purchase data for future growth Purchase data and customer behavior insights obtained through initiatives are collected and fed back into the consulting stage. This continually updates the precision of future strategies and optimizes marketing investment. “Beauty Trading Area (BTA)” will focus on beauty and lifestyle fields, breaking through the current separation between experience and purchasing while supporting sustainable, data-driven brand growth. The companies plan to operate 10 projects during fiscal 2026 and will further improve the precision of marketing that avoids misfires by using accumulated data. Sharing Beauty Inc. Company name: Sharing Beauty Inc. Representative: Kozo Sakamoto Location: 3F Daikanyama Hamada Building, 8-13 Daikanyamacho, Shibuya-ku, Tokyo Business: Advertising consulting (HAIR, ALLRY); salon operation and management support (RAF, Soma u, and 13 brands in total); store DX and product distribution (ONCE) URL: https://www.sha i gbeauty.co.jp/ SEES Inc. Company name: SEES Inc. Representative: Yu Horii Location: WHEREVER Building, 7-2-8 Roppongi, Minato-ku, Tokyo Business: Cross-border marketing; PR consulting; casting; social media marketing; event production URL: https://seesi c.jp/