Share House Brand "COURI" Renews to "Homes that Design Connections"

Share Company Inc. (Headquarters: Shibuya-ku, Tokyo), which operates and manages approximately 30 share houses mainly in urban areas under the mission of "designing the best experiences," has implemented a brand renewal for its share house brand "COURI."

This renewal involved not only refreshing the brand concept but also a comprehensive review of the logo and website with the participation of residents, redesigning the very essence of the brand.

■ New Brand Concept: "Homes that Design Connections"

Throughout COURI's operations, we have received many comments from residents saying, "Many connections were born here."

There are numerous cases where connections have continued even after residents moved out of the share house, such as couples who married after meeting in a share house, or Japanese and foreign residents reuniting overseas.

We believe that the relationships naturally formed in daily life and the connections that continue even after moving out are values unique to share house living.

To convey these values to more people, we have newly adopted the concept of "Homes that Design Connections."

Scenes from our company-hosted exchange events

■ Brand Logo Created with Resident Participation

As an initiative embodying COURI's concept of "Homes that Design Connections," this renewal included a resident-participatory project for logo creation.

We solicited design proposals from current COURI residents and decided on a new brand logo through a competition.

New Brand Logo (English characters) New Brand Logo (Katakana)

■ About the New Logo

The new logo adopted the design by Mr./Ms. Tono, a COURI resident.

The minimalist design, based on an impressive red, combines high visibility with brand strength. It aims to be a simple yet long-loved design, engineered to be memorable at every touchpoint.

Mr./Ms. Tono, who designed the new logo (left) Meeting scene regarding website production

■ Future Developments

With this renewal, COURI will further strengthen its provision of connections and experiences that cannot be gained through single living, through share house living.

We will also promote initiatives to foster relationships among residents, such as holding exchange events that go beyond individual properties.

■ Recruitment of Collaborative Partners

Share Company Inc. manages and operates approximately 30 buildings and 500 rooms of share houses, mainly in the Tokyo metropolitan area.

Centering on the share house brand "COURI," we develop diverse concept-based residences and plan and operate share house conversions utilizing condominiums, dormitories, company housing, and vacant properties.

We are actively seeking collaboration with real estate owners and business partners who are considering effective utilization of properties or improving profitability.

As we plan further business expansion, please feel free to contact us if you are interested.

COURI Hatagaya

COURI Futako-Tamagawa

COURI Omori-Higashi

RooF Meidaimae

■ Company Overview

Company Name: Share Company Inc.
Established: July 2009
Location: Kitassando 3 (3F), 4-3-3 Sendagaya, Shibuya-ku, Tokyo
Phone Number: 03-6447-5431
Email Address: contact@share-company.com
Representative: Shota Sasaki
Business Activities: Planning, operation, and management of share houses, share offices, accommodation facilities, and rental spaces; operation of share house portal sites; real estate sales; rental brokerage; management of general rental properties.
Mission: Designing the best experiences