Launch of TO BE YOU. Conditioning Shampoo: A New Formulation Addressing Adult Hair Concerns

The Day Spa Co., Ltd. (Chuo-ku, Osaka; Representative Director: Tae Kawasaki) operates luxury spas at 12 locations nationwide, specializing in the hospitality and wellness industry through spa management, consulting, and the planning, manufacture, and sale of cosmetics.

The company is pleased to announce the launch of its new Conditioning Shampoo under its original lifestyle aroma brand, "TO BE YOU.", on Monday, June 1, 2026.

Formulated to address the hair concerns of adults, this product has been redesigned to deliver scalp care alongside conditioning for supple hair. The dense foam wrap treatment primes the hair to absorb the richly blended beauty ingredients. This adult-targeted shampoo addresses hair softness, strength, elasticity, and shine, achieving authentic scalp and hair care simultaneously.

The product will be sold at the company's online shop "The Day Spa HOME" (https://thedayspa.shop-pro.jp/) and at physical spa locations operated by the company.

Product Features

■ Five Approaches to Adult Hair Concerns
To address various issues like dryness, damage, and scalp irritation, this shampoo is richly infused with beauty ingredients. It cleanses while replenishing hair, leaving it supple, soft, and smooth to the touch, resembling the finish of a post-treatment wash. The natural essential oil fragrance creates a deeply satisfying bath time for both hair and mind.

[Gentle Cleansing Power]
By combining skin-friendly amino acid-based cleansers with high-foaming betaine-based cleansers, the shampoo produces a fine, long-lasting dense foam.

[Repairing and Softening Hair]
The formula repairs hair from three directions: internally, externally, and by balancing moisture. Hydrolyzed keratin quickly penetrates the hair core to repair damage and support strength, elasticity, and suppleness. Hydrolyzed silk forms a protective veil on the hair surface, enhancing smoothness, shine, and manageability. Additionally, seaweed-derived minerals and amino acids replenish moisture in both hair and scalp to combat stiffness, waviness, and spreading.

[Authentic Scalp Care]
This shampoo gently addresses seasonal and age-related scalp issues, including dandruff, itchiness, and odor. Marine silt (sea clay) deeply cleanses the scalp, while botanical extracts—such as rosemary, arnica, watercress, and burdock—refresh and soothe the scalp environment.

[Rich Moisturizing Power]
Enriched with argan oil, shea butter, and cupuacu butter. The blend of plant butter and oil delivers a high-moisture finish equivalent to using a hair treatment, providing excellent finger-combing smoothness and manageability with just a single shampoo.

[Natural Fragrance for Combined Care and Relaxation]
Featuring a refreshing blend of rosemary, eucalyptus, and lemongrass. The natural and clean essential oil aroma ensures a daily-usable experience. It is also designed to harmonize beautifully when layered with the sweeter fragrance of TO BE YOU. In-and-Out Bath Hair Treatment.

Developer Comments
Head Trainer at The Day Spa:
"The biggest challenge during development was achieving the ideal softness of the foam. We conducted numerous trials to create a comfortable lather that users could enjoy as a foam pack. Although we struggled initially, we finally reached the quality we desired.
As we age, hair issues such as dryness, stiffness, waviness, and difficulty in styling become common. We carefully selected and scrutinized the ingredients to address these concerns and provide softness to the hair.
I personally experienced dry scalp and dandruff from using incompatible shampoos. That is why I want everyone to find a gentle shampoo that suits their own skin. I am delighted to deliver this TO BE YOU. Conditioning Shampoo as one such option."

Product Overview
[Product Name]
TO BE YOU. Conditioning Shampoo
[Retail Price (incl. tax)]
3,080 JPY
[Volume]
250 mL
[Directions for Use]
Wet hair and scalp thoroughly, apply an appropriate amount to the hair, work into a lather to wash, and rinse well. For those with damaged hair, apply another appropriate amount, lather, and leave as a foam pack for about 5 minutes before rinsing.
[Release Date]
Monday, June 1, 2026

Sales Locations
- The Day Spa Online Shop "The Day Spa HOME" (https://thedayspa.shop-pro.jp/)
- Spa locations operated by the company (https://www.thedayspa.jp/location/)