The Farm Co., Ltd. Participates in the Reconstruction Project of Roadside Station "Seaside Takahama" to Create a New Regional Hub on the Wakasa Coast.
The Farm Co., Ltd. has partnered with Takahama Town, Fukui Prefecture, to redevelop the aging Roadside Station "Seaside Takahama" and its adjacent hot spring facility "Yuppuru". A basic agreement was signed on April 24, 2026, aiming to create a next-generation regional hub that combines daily convenience for residents, tourism, and disaster prevention functions.
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- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 14:30 (2h 58m after Collected)
▲April 24, 2026 Signing Ceremony for the Basic Agreement with Takahama Town
The Farm Co., Ltd. (Headquarters: Katori City, Chiba Prefecture, Representative Director: Yasuaki Takeda, hereinafter "The Farm") has participated as a constituent company of the private consortium "The Wellness Gate Takahama Joint Venture" in the renovation and redevelopment project of the Roadside Station "Seaside Takahama" promoted by Takahama Town, Fukui Prefecture (hereinafter "Takahama Town"), and attended the signing ceremony for the basic agreement with Takahama Town on April 24, 2026. Going forward, in cooperation with Takahama Town, the company will proceed with the creation of a next-generation regional hub that combines daily convenience and interaction for local residents, tourist attraction, and disaster prevention functions.
■ Conclusion of a Basic Agreement with Takahama Town
This project is a reconstruction project to be implemented under the DBO (Design-Build-Operate) method, targeting the aging Roadside Station "Seaside Takahama" and the hot spring facility "Yuppuru", with design, construction, and operation integrated. Takahama Town selected this joint venture as its business partner through an open recruitment process. On the day of the signing ceremony, representatives from Takahama Town and the joint venture attended, confirming the policy to promote a community-rooted reconstruction project through public-private partnership.
Regarding the selection results of the business candidate for the Roadside Station "Seaside Takahama" renovation, development, and operation project.
■ Background of the "Seaside Takahama" Reconstruction Project
Takahama Town is blessed with beautiful coastal scenery overlooking Wakasa Bay and a rich natural environment. "Seaside Takahama" serves as both a daily-use base for local residents and a gateway for visitors. However, the aging of the facilities and functional issues have become apparent. This reconstruction goes beyond mere renovation, aiming for redevelopment that considers improving the QOL (Quality of Life) of town residents and generating ripple effects on the regional economy. Additionally, strengthening its function as a disaster prevention roadside station is one of the important themes.
Regarding the basic plan for the renovation of Takahama Town Roadside Station Seaside Takahama.
■ Significance of The Farm, operating "Farm Resort THE FARM," participating
The Farm has operated "Farm Resort THE FARM" in Katori City, Chiba Prefecture, managing complex facilities that span hot springs, food and beverage, retail, and accommodation. Furthermore, as a constituent member of SPC (Special Purpose Company) Botarashian Resort Co., Ltd., it participated in the renewal project of the Ibaraki Prefectural Botanical Garden, producing Japan's first "Botanical Resort where you can stay" THE BOTANICAL RESORT Rinne, thereby accumulating expertise in regional revitalization-type facility regeneration and operation. In this project participation in Takahama Town, the company will leverage these achievements to undertake the regeneration of community-rooted public facilities.
■ Synergy with Nippon Television Network Corporation and Fukui Broadcasting Co., Ltd.
In this project, Fukui Broadcasting Co., Ltd. is participating in the joint venture in terms of information dissemination. The Farm has previously worked on promoting regional charm and regional revitalization through its capital and business alliance with Nippon Television Network Corporation. This time, as an extension of that relationship, it is also a project where a community-focused information dissemination system through Fukui Broadcasting will take shape. By combining the access to a national network and the on-site capabilities of local media, the aim is to more carefully convey the charm of Takahama Town.
■ What is the "Well-Being TAKAHAMA Hub" Concept?
▲ Completion Image © The Wellness Gate Takahama Joint Venture
The facility concept put forward by the joint venture is:
"Well-Being TAKAHAMA Hub ~ A regional gathering place connecting sea, food, and healing ~"
This concept aims to create a place that accompanies the daily lives of local residents, leveraging Takahama Town's regional resources such as the sea, food, hot springs, and human connections, while also serving as a destination rather than just a stopover for visitors. The core of this concept is not merely the redevelopment of a roadside station, but its regeneration into a regional hub that town residents can be proud of.
■ Main Directions for Redevelopment ~ Stay Value that Makes You "Want to Visit for This Purpose"
▲ Completion Image (Lounge in the hot spring area) © The Wellness Gate Takahama Joint Venture
The facility plan considers renovation based on utilizing existing structures, while also refreshing hot spring functions, reorganizing retail and food and beverage areas, developing outdoor spaces like plazas and playgrounds, and strengthening disaster prevention functions. A key feature is the early-stage collaboration between design, construction, and operation to ensure both ease of operation and comfort for visitors, promoting spatial design and traffic flow planning with an eye toward post-opening.
Regarding the hot spring area, concepts include deck terraces utilizing the seaside scenery, lounge spaces encouraging long stays, and the introduction of diverse sauna experiences. The aim is to create a space with "stay value that makes you want to visit for this purpose," not only for daily use by local residents but also for visitors from outside the town. Specific functions and specifications will be finalized through future detailed design and discussions with relevant parties.
▲ Completion Image (Hot spring seaside terrace deck) © The Wellness Gate Takahama Joint Venture
The Farm Co., Ltd. (Headquarters: Katori City, Chiba Prefecture, Representative Director: Yasuaki Takeda, hereinafter "The Farm") has participated as a constituent company of the private consortium "The Wellness Gate Takahama Joint Venture" in the renovation and redevelopment project of the Roadside Station "Seaside Takahama" promoted by Takahama Town, Fukui Prefecture (hereinafter "Takahama Town"), and attended the signing ceremony for the basic agreement with Takahama Town on April 24, 2026. Going forward, in cooperation with Takahama Town, the company will proceed with the creation of a next-generation regional hub that combines daily convenience and interaction for local residents, tourist attraction, and disaster prevention functions.
■ Conclusion of a Basic Agreement with Takahama Town
This project is a reconstruction project to be implemented under the DBO (Design-Build-Operate) method, targeting the aging Roadside Station "Seaside Takahama" and the hot spring facility "Yuppuru", with design, construction, and operation integrated. Takahama Town selected this joint venture as its business partner through an open recruitment process. On the day of the signing ceremony, representatives from Takahama Town and the joint venture attended, confirming the policy to promote a community-rooted reconstruction project through public-private partnership.
Regarding the selection results of the business candidate for the Roadside Station "Seaside Takahama" renovation, development, and operation project.
■ Background of the "Seaside Takahama" Reconstruction Project
Takahama Town is blessed with beautiful coastal scenery overlooking Wakasa Bay and a rich natural environment. "Seaside Takahama" serves as both a daily-use base for local residents and a gateway for visitors. However, the aging of the facilities and functional issues have become apparent. This reconstruction goes beyond mere renovation, aiming for redevelopment that considers improving the QOL (Quality of Life) of town residents and generating ripple effects on the regional economy. Additionally, strengthening its function as a disaster prevention roadside station is one of the important themes.
Regarding the basic plan for the renovation of Takahama Town Roadside Station Seaside Takahama.
■ Significance of The Farm, operating "Farm Resort THE FARM," participating
The Farm has operated "Farm Resort THE FARM" in Katori City, Chiba Prefecture, managing complex facilities that span hot springs, food and beverage, retail, and accommodation. Furthermore, as a constituent member of SPC (Special Purpose Company) Botarashian Resort Co., Ltd., it participated in the renewal project of the Ibaraki Prefectural Botanical Garden, producing Japan's first "Botanical Resort where you can stay" THE BOTANICAL RESORT Rinne, thereby accumulating expertise in regional revitalization-type facility regeneration and operation. In this project participation in Takahama Town, the company will leverage these achievements to undertake the regeneration of community-rooted public facilities.
■ Synergy with Nippon Television Network Corporation and Fukui Broadcasting Co., Ltd.
In this project, Fukui Broadcasting Co., Ltd. is participating in the joint venture in terms of information dissemination. The Farm has previously worked on promoting regional charm and regional revitalization through its capital and business alliance with Nippon Television Network Corporation. This time, as an extension of that relationship, it is also a project where a community-focused information dissemination system through Fukui Broadcasting will take shape. By combining the access to a national network and the on-site capabilities of local media, the aim is to more carefully convey the charm of Takahama Town.
■ What is the "Well-Being TAKAHAMA Hub" Concept?
▲ Completion Image © The Wellness Gate Takahama Joint Venture
The facility concept put forward by the joint venture is:
"Well-Being TAKAHAMA Hub ~ A regional gathering place connecting sea, food, and healing ~"
This concept aims to create a place that accompanies the daily lives of local residents, leveraging Takahama Town's regional resources such as the sea, food, hot springs, and human connections, while also serving as a destination rather than just a stopover for visitors. The core of this concept is not merely the redevelopment of a roadside station, but its regeneration into a regional hub that town residents can be proud of.
■ Main Directions for Redevelopment ~ Stay Value that Makes You "Want to Visit for This Purpose"
▲ Completion Image (Lounge in the hot spring area) © The Wellness Gate Takahama Joint Venture
The facility plan considers renovation based on utilizing existing structures, while also refreshing hot spring functions, reorganizing retail and food and beverage areas, developing outdoor spaces like plazas and playgrounds, and strengthening disaster prevention functions. A key feature is the early-stage collaboration between design, construction, and operation to ensure both ease of operation and comfort for visitors, promoting spatial design and traffic flow planning with an eye toward post-opening.
Regarding the hot spring area, concepts include deck terraces utilizing the seaside scenery, lounge spaces encouraging long stays, and the introduction of diverse sauna experiences. The aim is to create a space with "stay value that makes you want to visit for this purpose," not only for daily use by local residents but also for visitors from outside the town. Specific functions and specifications will be finalized through future detailed design and discussions with relevant parties.
▲ Completion Image (Hot spring seaside terrace deck) © The Wellness Gate Takahama Joint Venture