The Small Things, a sports co-creation consulting firm, announces that its President and Representative Director, Yoshifumi Tagami, has been appointed as an "Aichi Prefecture Sports Business Advisor."

The Small Things Inc. (Minato-ku, Tokyo, President and Representative Director: Yoshifumi Tagami) is pleased to announce that its President and Representative Director, Yoshifumi Tagami, has been appointed as an "Aichi Prefecture Sports Business Advisor" by Aichi Prefecture (Term of office: Until March 31, 2027).

Appointing Body: Aichi Prefecture (Sports Bureau, Sports Promotion Division)

Title: Aichi Prefecture Sports Business Advisor

Advisor: Yoshifumi Tagami (President and Representative Director, The Small Things Inc.)

Term of Office: Until March 31, 2027

Page from Aichi Prefecture Announcement: [https://www.pref.aichi.jp/soshiki/sports/sports-adviser.html: Aichi Prefecture Website "Regarding the Establishment of Aichi Prefecture Sports Business Advisors" (Published July 3, 2026)]

About the Aichi Prefecture Sports Business Advisor

The Sports Promotion Division of the Aichi Prefecture Sports Bureau aims to solve regional issues and revitalize the region by maximizing the various effects of sports, such as attracting crowds, promoting health, and developing human resources, through co-creation with other industries. The "Aichi Prefecture Sports Business Advisor" has been established to provide necessary advice on sports business from a multifaceted perspective.

Our Company's Initiatives with Aichi Prefecture

Our company is a provider of "sports co-creation" production and consulting, which is unique in Japan. In Aichi Prefecture, starting with the acceptance of the "Regional Issue Resolution Model Project through Co-creation of Sports and Other Industries" in fiscal year 2024, we have continuously worked to promote sports innovation in Aichi Prefecture, including undertaking the sports business human resource development program "Aichi Sports Future Co-creation Lab" (Consignment of Sports Business Human Resource Development Program) and the "2026 Aichi Sports Innovation Project New Collaboration Co-creation Program Operation Business."

Through this appointment, we will leverage our accumulated knowledge and network to further contribute to solving regional issues and revitalizing the region through the promotion of sports business.

Profile of Yoshifumi Tagami

President and Representative Director, The Small Things Inc.

Representative Director, General Incorporated Association Sports Commission Shizuoka

COO, J.H. Wellness Inc.

At the sports division of DeNA Co., Ltd., he promoted numerous projects in the strategy department, covering both software aspects like professional sports and hardware aspects like stadium development. He then moved to Future Sessions Inc. through a J.League social collaboration project, where he led sports business and co-creation projects. In 2023, he spun out the sports co-creation consulting business and established The Small Things Inc. He has been involved in experimental initiatives utilizing sports, such as attracting the "2024 UCI BMX Freestyle World Cup" to Enoshima, the first-ever Japanese hosting of the innovative sports event "Swatch Nines SNOW 2026," promoting the sports co-creation initiative "Sports Future Center," and expanding the sports director award-winning "Roasso Wellness Program" as a director of J.H. Wellness Inc.

Comment from Yoshifumi Tagami, President and Representative Director of The Small Things Inc.

"I am deeply honored to be appointed as an Aichi Prefecture Sports Business Advisor. Aichi Prefecture possesses both world-class industrial clusters and rich sports resources, holding immense potential for co-creation between sports and other industries. I will provide advice from a multifaceted perspective to maximize the power of sports in attracting crowds, promoting health, and developing human resources, leading to the resolution of regional issues and regional revitalization. Guided by our company's philosophy that 'small actions change the world,' I will strive to contribute to the creation of sports innovation originating from Aichi."

<Overview of The Small Things Inc.>

The Small Things Inc. is named after the song "small things" by the experimental soul band WONK. Redefining conventional fixed models and guided by the philosophy that "small actions change the world," we emphasize dialogue and experimental approaches. We develop a variety of experimental initiatives, such as creating new sports experiences, strengthening fan communication, and regional collaboration projects, through co-creation with regions, fans, and sponsors. With the spirit of "We talk slow Tomorrow, how would it be?" as our core, we pursue new value in sports starting from small steps.