Sportswear & Goods Collection "Sanrio Sports" Golf Collection to be Released on Wednesday, April 15, 2026

Sanrio Enterprise Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Haruyoshi Kanamori; hereinafter "Sanrio Enterprise"), with the support of World Solutions Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture; Representative Director and President: Shinichi Nishikawa; hereinafter "World Solutions"), a group company of World Co., Ltd., will launch the sportswear and goods collection "Sanrio Sports." Golf wear and related goods will be available for sale from Wednesday, April 15, 2026, at the Sanrio Online Shop Main Store and World Online Store. This collection is developed by Sanrio Enterprise, a member of the Sanrio Group, under a character license granted by Sanrio Co., Ltd.

©2026 SANRIO CO., LTD. APPROVAL NO. L665039

"Sanrio Sports" is a sportswear and goods collection that proposes an "adult cute" style in sports scenes by offering items that combine playful artwork, fashion, and functionality, utilizing "Hello Kitty," "Kuromi," and "Cinnamoroll" from Sanrio's diverse character portfolio. The aim is to spread smiles in sports through Sanrio characters.

Focusing first on golf, we will offer golf wear and related goods for the Spring/Summer 2026 season. The designs are adopted to naturally blend into daily coordination as well as for golf, valuing the excitement that makes the game itself more enjoyable. This initiative will start with the development of wear and goods in the golf domain, and we will consider the possibility of expanding into other sports in the medium to long term.

■ Design Concept

The character designs this time are inspired by the idea of freely drawing individual dreams and challenges on a blank canvas.

In the design featuring Hello Kitty, Kuromi, and Cinnamoroll together, the characters are depicted enjoying golf in their own ways. These designs are used separately for apparel and goods in product development.

■ New Sports Proposal by World and Sanrio Enterprise

World Solutions, a member of the World Group, will play a central role in the branding, direction, and product planning of this collection. By combining the apparel development and sales know-how cultivated by the World Group in both "B2C business" and "B2B business" with Sanrio characters' creativity, we will promote the creation of a sportswear and goods collection with new value.

■ About the Product Lineup

We will offer items that can be enjoyed not only in sports scenes but also for daily use, featuring Sanrio's popular character "Hello Kitty" and original logos, subtly incorporating trends. The collection balances stylish design with comfort, and especially for the Spring/Summer season, it includes models with functions designed for comfort during play, supporting improved performance. The goods lineup combines practicality and design, catering to gift demand.

Price Range (Reference)
*The following are reference prices for the Spring/Summer 2026 season, excluding tax.

Apparel
Tops: ¥10,000 - ¥17,000
Skirts: ¥16,000 - ¥18,000
Pants: ¥16,000 - ¥18,000
Outerwear: ¥18,000 - ¥20,000

Goods
Bags: ¥8,000 - ¥15,000
Visors/Caps: ¥5,000 - ¥8,000
Towels: ¥2,500 - ¥3,600
Socks: ¥2,000 - ¥3,800

Gear
Headcovers: ¥6,500
Ball Pouches: ¥3,900 - ¥6,200
Markers: ¥3,500
Tees: ¥1,800

Please check each sales site for details on the product lineup.

■ Sales Information

Release Date: Wednesday, April 15, 2026
Products: Golf wear and related goods
Sales Channels:
Sanrio Online Shop Main Store https://shop.sanrio.co.jp/
World Online Store https://store.world.co.jp/