Sunburned Kuromi and Friends Appear for the First Time in Sanrio Theme Park History: Harmonyland's 'Hachamecha Summer Party!' Starts July 3, 2026

Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo; President and CEO: Aya Komaki), which operates 'Sanrio Character Park Harmonyland' (Hiji Town, Oita Prefecture), will hold the summer event 'Hachamecha Summer Party!' from Friday, July 3 to Tuesday, September 15, 2026. We will deliver the best summer memories that you can enjoy with family and friends.

Details page: https://www.harmonyland.jp/sp/summerparty/index.html

The theme of this year's Harmonyland summer event is 'Summer Party'. We have prepared various party contents where everyone can refresh and spend a hot, emotional, and crazy summer.

Characters with golden tans, which are a hot topic on social media and elsewhere, will gather at Harmonyland. In addition to Hello Kitty and Dear Daniel, Pompompurin, Cinnamoroll, Kuromi, and Ahiru no Pekkle will appear in sunburned appearances for the first time in the history of Sanrio theme parks! During the period, there will be plenty of special contents only available at Harmonyland where you can fully enjoy the summer with these sunburned characters.

In the new water splash show 'Southern Island!? Hachamecha Splash Party!', Kuromi runs wild when the water shower breaks down while she is preparing for the summer party! Water and bubbles are dynamically injected in front of Kitty Castle, creating a crazy summer party where you will inevitably get soaked. Enjoy the refreshing performance where guests can get excited together to pop music and video appearances of the sunburned characters.

Furthermore, Hello Kitty in a sunburned appearance will appear at Kitty Castle, there will be opportunities to interact with characters at the Character Greeting Fan Studio, and limited-time original merchandise will also be on sale.

In addition, continuing from last year, the highly popular interactive parade 'Iceful Parade' featuring an ice cream theme will also be performed. Let's make a special ice cream together with characters wearing ice cream shop-style costumes.

This summer, enjoy a refreshing moment at the crazy Harmonyland.

Overview of 'Hachamecha Summer Party!'

[Overview]
- Event period: Friday, July 3 to Tuesday, September 15, 2026
- Details: https://www.harmonyland.jp/sp/summerparty/index.html

[Story]
Summer is here again this year!!
Hey you over there.
You're not thinking about spending this precious summer at home, are you?
That's a waste!! This summer is only happening right now!
Let's make hot and emotional summer memories at the Harmonyland Summer Party with everyone nearby!

[Activities]
- Limited-time new water splash show 'Southern Island!? Hachamecha Splash Party!'
- Greetings with characters that give off a summer vibe (partially requires advance reservation / paid)
- Bingo game 'Hachamecha Summer Bingo!' where you can win gorgeous prizes
- Limited-time original merchandise
- Appearing in refreshing and colorful costumes! Limited-time parade 'Iceful Parade'

Characters in sunburned appearances, a hot topic on social media, appear at Harmonyland for the first time! It's the first time in Sanrio theme park history that Kuromi and friends appear with sunburns.

Characters nicely roasted by the summer sun, which became a hot topic on social media, will make their first appearance at Harmonyland.
In addition to Hello Kitty and Dear Daniel, Pompompurin, Cinnamoroll, Kuromi, and Ahiru no Pekkle will also unveil their sunburned appearances for the first time at a Sanrio theme park. Harmonyland is the only place where you can meet so many characters in sunburned appearances this summer.
During the event period, there are plenty of special contents filled with these sunburned characters.

Cool down with water and mist! Summer-limited garden & photo spot
Characters in sunburned appearances will appear at a summery photo spot inspired by a sandy beach. Performances using water and mist will also be deployed within the area, allowing you to take pictures while cooling down and enjoy the atmosphere of the 'Hachamecha Summer Party!' throughout the entire area.

- Location: In front of Harvest Table, Harmony Village

Inevitable soaking 'Southern Island!? Hachamecha Splash Party!'
Kuromi is working hard to prepare for a summer party on a southern island. Just when you think it will be a fun party with beautiful scenery and upbeat music, an unexpected situation occurs...