Sansei Landic Launches 'Sokochi-kun' Wrapped Train to Explain 'Overly Complex Real Estate'
Sansei Landic commenced operations of a wrapped train featuring its mascot 'Sokochi-kun' on the Toden Arakawa Line on May 1, 2026. The initiative aims to make complex real estate rights adjustment businesses more accessible and raise brand awareness among the general public.
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- 📰 Published: May 19, 2026 at 19:51
- 🔍 Collected: May 19, 2026 at 11:31
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Sansei Landic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takashi Matsuzaki, hereinafter 'Sansei Landic') announced that on May 1, 2026, it began operating a wrapped train fully decorated with its mascot character 'Sokochi-kun' on the Tokyo Sakura Tram (Toden Arakawa Line), operated by the Tokyo Metropolitan Bureau of Transportation.
This project is a rare initiative within the industry aimed at communicating highly specialized and generally misunderstood real estate topics, such as 'leasehold land', 'furnished properties', and 'shared ownership', through an approachable character and public transit.
■ Background: Why the 'Toden x Sokochi-kun' Collaboration?
The real estate rights adjustment business, which is our core focus, is extremely complex, highly specialized, and unfamiliar to the general public. Sansei Landic has continuously worked to explain the difficult mechanisms of real estate rights adjustment in a friendly manner through our character 'Sokochi-kun'.
By utilizing the 'Tokyo Sakura Tram (Toden Arakawa Line)', a public transportation system deeply integrated into the local community, our goal is to deliver our corporate message. Through the everyday experience of 'mobility'—whether commuting, sightseeing, or daily living—we aim to reach a wide demographic of all ages.
■ Wrap Design Features
The exterior of the train boldly features Sansei Landic's mascot, 'Sokochi-kun'.
While ensuring harmony with the surrounding cityscape along the line, the design boasts high visibility and approachability, making people want to take photos. It is a visual designed to appeal not only to railway fans and transit users but also to encourage sharing on social media.
■ Operation Overview
Start Date: Friday, May 1, 2026
Line: Tokyo Sakura Tram (Toden Arakawa Line)
Content: Train exterior wrap advertising (1 trainset) *Operation times and schedules vary daily.
*Please refrain from contacting the transit office or train crew regarding the operation schedule.
■ About Sansei Landic Co., Ltd.
Sansei Landic is a nationwide listed company primarily engaged in the 'rights adjustment business'. We purchase real estate with complex rights, including leasehold lands and older profitable properties (furnished or with tenants), adjust those rights, and resell them.
Our company employs many professionals in rights adjustment who use their extensive knowledge and experience to provide one-stop solutions for landlords and property owners. There are very few listed companies specializing solely in real estate rights adjustment, and we receive approximately several thousand inquiries annually. When a single property involves multiple rights holders—such as leaseholders or tenants—in addition to the land and building owners, the free utilization of the land is restricted, potentially degrading its asset value. By revitalizing such properties and increasing liquidity, we aim to continue providing 'peace of mind' to our customers and restoring the true value of real estate. In recent years, we have also engaged in regional revitalization projects by repurposing idle real estate, aiming to contribute to the sustainable development of local communities.
This project is a rare initiative within the industry aimed at communicating highly specialized and generally misunderstood real estate topics, such as 'leasehold land', 'furnished properties', and 'shared ownership', through an approachable character and public transit.
■ Background: Why the 'Toden x Sokochi-kun' Collaboration?
The real estate rights adjustment business, which is our core focus, is extremely complex, highly specialized, and unfamiliar to the general public. Sansei Landic has continuously worked to explain the difficult mechanisms of real estate rights adjustment in a friendly manner through our character 'Sokochi-kun'.
By utilizing the 'Tokyo Sakura Tram (Toden Arakawa Line)', a public transportation system deeply integrated into the local community, our goal is to deliver our corporate message. Through the everyday experience of 'mobility'—whether commuting, sightseeing, or daily living—we aim to reach a wide demographic of all ages.
■ Wrap Design Features
The exterior of the train boldly features Sansei Landic's mascot, 'Sokochi-kun'.
While ensuring harmony with the surrounding cityscape along the line, the design boasts high visibility and approachability, making people want to take photos. It is a visual designed to appeal not only to railway fans and transit users but also to encourage sharing on social media.
■ Operation Overview
Start Date: Friday, May 1, 2026
Line: Tokyo Sakura Tram (Toden Arakawa Line)
Content: Train exterior wrap advertising (1 trainset) *Operation times and schedules vary daily.
*Please refrain from contacting the transit office or train crew regarding the operation schedule.
■ About Sansei Landic Co., Ltd.
Sansei Landic is a nationwide listed company primarily engaged in the 'rights adjustment business'. We purchase real estate with complex rights, including leasehold lands and older profitable properties (furnished or with tenants), adjust those rights, and resell them.
Our company employs many professionals in rights adjustment who use their extensive knowledge and experience to provide one-stop solutions for landlords and property owners. There are very few listed companies specializing solely in real estate rights adjustment, and we receive approximately several thousand inquiries annually. When a single property involves multiple rights holders—such as leaseholders or tenants—in addition to the land and building owners, the free utilization of the land is restricted, potentially degrading its asset value. By revitalizing such properties and increasing liquidity, we aim to continue providing 'peace of mind' to our customers and restoring the true value of real estate. In recent years, we have also engaged in regional revitalization projects by repurposing idle real estate, aiming to contribute to the sustainable development of local communities.
FAQ
What is the 'Sokochi-kun' train by Sansei Landic?
It is a wrapped train on the Toden Arakawa Line featuring 'Sokochi-kun', the mascot of Sansei Landic, to promote their real estate rights adjustment business.
What is Sansei Landic's core business?
They specialize in resolving complex real estate rights issues, such as leasehold lands, buying and revitalizing these properties to restore their value.
When did the Sokochi-kun train start operating?
It began operations on May 1, 2026, on the Tokyo Sakura Tram (Toden Arakawa Line).