【Survey of 10,000 People on Oral Care】 Ahead of 'Teeth Are Life Day' on August 1st, 'Oral Health is Important' Says About 80%, But Half Find It 'Troublesome'

Sangi Corporation (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Rozlyn Hayman), which develops the No.1* selling whitening high-function toothpaste series 'Apagard', has established August 1st as 'Teeth Are Life Day' to convey the importance of 'healthy and beautiful teeth'. This year, ahead of the memorial day, a survey was conducted on oral care awareness among 10,000 men and women aged 20-60 living in the Kanto and Kansai regions.

Based on the survey results regarding awareness and daily actions towards oral care, as well as concerns about teeth and interest in whitening, we introduce the reality of modern oral care that emerged from the survey of 10,000 people.

PART 1 ■ About the Reality of Oral Care

(1) 78% say 'Oral health is important', while 51% say 'Oral care is troublesome'

It was revealed that many people feel burdened by thinking 'It is important but troublesome'

(2) Even among those who think 'Oral health is important', the burden of oral care affects the situation of practice

PART 2 ■ About Interest in Whitening

(1) The top concern about teeth is 'tooth discoloration', followed by 'surface staining (stains)'

Interest in appearance is also growing in oral care, not just cavities and periodontal disease~

(2) Interest in whitening is about half!

'Brushing with whitening toothpaste' is the most common approach to whitening

<Survey Overview>

Survey Content: Survey on oral care Survey Body: Sangi Corporation Target Area: Kanto and Kansai regions Target: 10,000 men and women aged 20-69 Period: March 5 (Thu) - March 11 (Wed), 2026 Method: Web questionnaire survey

PART 1 ■ About the Reality of Oral Care

(1) 78% say 'Oral health is important', while 51% say 'Oral care is troublesome'

It was revealed that many people feel burdened by thinking 'It is important but troublesome'

78% of respondents said, 'I think oral health is important', showing that many people recognize the importance of oral health. On the other hand, 51% said, 'I think oral care is troublesome', revealing that more than half feel burdened by oral care.

(2) Even among those who think 'Oral health is important', the burden of oral care affects the situation of practice

Among those who said, 'I think oral health is important' (n=7,765), 43% of those who said oral care is 'not troublesome' brush their teeth 3 or more times a day, and 61% regularly visit the dentist. In contrast, among those who said oral care is 'troublesome', 26% brush their teeth 3 or more times a day, and 49% regularly visit the dentist, showing differences in the number of times they brush their teeth and the frequency of dental visits due to the burden of oral care.

These results suggest a correlation between feelings and actions towards oral care. Overcoming this 'troublesomeness (burden)' can be a key to changing oral care behavior.

PART 2 ■ About Interest in Whitening

(1) The top concern about teeth is 'tooth discoloration', followed by 'surface staining (stains)'

Interest in appearance is also growing in oral care, not just cavities and periodontal disease~

When surveyed about dental problems and concerns, 'tooth discoloration' (35%) and 'surface staining (stains)' (31%) were the top concerns.

On the other hand, concerns about dental diseases such as 'periodontal disease (gingivitis and periodontitis)' (25%), 'cavities' (21%), and 'sensitive teeth' (21%) were in the 20% range. While the prevention of periodontal disease and cavities remains an important issue, the results of this survey suggest that interest in oral care is also expanding to 'appearance' such as tooth discoloration and staining (stains).

(2) Interest in whitening is about half!

'Brushing with whitening toothpaste' is the most common approach to whitening

Regarding interest in whitening, 44% of respondents said they are 'very interested' or 'somewhat interested', accounting for about half. Of these, 48% have actually tried some form of whitening. There are still many people in the interested group who have not yet tried whitening, indicating that the whitening market has room to grow in the future.

Among the whitening interested group, the most common method actually tried was 'brushing with whitening toothpaste' at 28%. The next most common methods were 'whitening at dental clinics' and 'over-the-counter whitening products' both at 17%, showing a 10-point difference. This result shows that whitening toothpaste is chosen by those interested in whitening. It is inferred that whitening toothpaste is easy to incorporate as an extension of daily brushing habits.

Summary

The survey revealed that while many people recognize the importance of 'oral health', more than half find oral care 'troublesome', and this 'troublesomeness (burden)' affects actual oral care behavior. Additionally, concerns about 'discoloration' and 'staining (stains)' related to appearance were ranked high, and interest in whitening also reached about half, indicating that oral care is also expected to play a role in supporting the impression and beauty of the mouth. However, dental diseases remain an important issue, and continued efforts in preventive dentistry are also necessary.

Sangi has been promoting the importance of teeth and oral care through various awareness activities, including 'Teeth Are Life Day' established as 'a day to think about the importance of healthy and beautiful teeth'. Knowing the value of teeth and oral care is one of the incentives to overcome the 'troublesomeness (burden)' revealed in this survey and to face daily care.

In addition, all toothpastes manufactured and sold by Sangi, including the No.1* selling whitening high-function toothpaste series 'Apagard', contain 'pharmaceutical hydroxyapatite', an ingredient that prevents cavities. Sangi will continue to propose toothpastes containing 'pharmaceutical hydroxyapatite' as an option to approach the diversifying needs of oral care such as preventive dentistry and whitening care.

Sangi will continue to aim for a society where everyone can face oral care, from both the aspects of dental health and beauty, under the message of 'Teeth Are Life for Everyone' of 'Teeth Are Life Day' on August 1st, and contribute through information dissemination and product development.

What is 'Teeth Are Life Day' on August 1st?

'A day to think about the importance of healthy and beautiful teeth' established by Sangi.

A commemorative day certified by the Japan Commemorative Day Association, born from the pun of 'Teeth (8) Are Life (1)' derived from the catchphrase 'Teeth Are Life for Entertainers' in the TV commercial for the main product 'Apagard'.

Special website for 'Teeth Are Life Day' on August 1st

Toothpaste containing 'pharmaceutical hydroxyapatite', a cavity prevention ingredient developed by Sangi

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