Apagard Apakids Wins CHANTO WEB Working Mom Support Award 2026 in the Childcare Category

Sangi Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Rozlyn Hayman) has announced that its children's toothpaste, Apagard Apakids, has won the CHANTO WEB Working Mom Support Award 2026 in the childcare category. The low-foam paste type, suitable for the transitional period of baby teeth and permanent teeth, has gained support from working mothers for its ease of use and finish brushing. The grape and ramune flavors are popular among children, and the low-foam type makes it easy to see the teeth during finish brushing, which has also been evaluated.

About CHANTO WEB Working Mom Support Award

CHANTO WEB, a web media that delivers information to help working mothers and fathers solve their problems, conducted a survey of over 2000 reader monitors, CHANTO friends. Based on the real voices received, products that support working mothers are selected from points such as time-saving, ease of use, and family-friendly reliability that are prioritized when choosing products.

Official Website of Working Mom Support Award 2026

Product Details of Apagard Apakids

Apagard Apakids has achieved a cumulative shipment of 1.8 million units by the end of June 2026 and is celebrating its 16th anniversary since its launch. One of its major features is the inclusion of the pharmaceutical ingredient 'Pharmaceutical Hydroxyapatite,' which has almost the same composition as teeth*1. This ingredient, unlike fluoride, which supports the remineralization of teeth by saliva, itself promotes the remineralization of teeth and prevents cavities. In particular, baby teeth have immature and thin enamel, making them prone to damage. Once a cavity forms, it progresses rapidly. 'Pharmaceutical Hydroxyapatite' supplies minerals that have dissolved from the teeth and restores the enamel, protecting children's precious teeth from cavities.

Among the two types of lineup, low-foam and non-foam, the low-foam paste type recommended for the transitional period was evaluated for its ease of use for children and ease of finish brushing, as the foam does not hide the teeth too much, leading to the award.

Photo provided by: Japan Guide Dog Association

Apagard Apakids also contributes to the breeding of assistance dogs and supporting the social participation of people with disabilities through the Guide Dog Comprehensive Support Center, gaining trust and empathy from the child-rearing generation. With this award as encouragement, we will continue to develop products that support children's dental health.

Product Lineup

CHANTO WEB Working Mom Support Award 2026 Childcare Category Winner 'Apagard Apakids (Grape)'

Product Name

Apagard Apakids (Grape)

Type

Recommended for the transitional period Low-foam type

Product Name

Apagard MK (G)

CHANTO WEB Working Mom Support Award 2026 Childcare Category Winner 'Apagard Apakids (Ramune)'

Product Name

Apagard Apakids (Ramune)

Type

Recommended for the transitional period Low-foam type

Product Name

Apagard MK (L)

Apagard Apakids Gel (Strawberry)

Product Name

Apagard Apakids Gel (Strawberry)

Type

Recommended for the starting period Non-foam type

Product Name

Sangi Toothpaste MKJ (S)

Common Features of Apagard Apakids Series

Features

・Contains 'Pharmaceutical Hydroxyapatite,' a cavity prevention ingredient developed by Sangi, and 'Xylitol' (natural sweetener)

・Easy-to-open one-touch cap

・Lineup includes low-foam and non-foam types that are easy to finish brushing

Capacity/Reference Price (tax included)

60g/657 yen

Retailers

Sangi's official online store 'SANGI SHOP,' nationwide drugstores, supermarkets, home centers, variety stores, etc.

Package Note*

Pharmaceutical Hydroxyapatite, which has almost the same composition as teeth*1, adsorbs and removes dental plaque, supplies minerals that have dissolved from the enamel, repairs and remineralizes, and protects children's teeth from cavities through three actions.

Quasi-drug/Pharmaceutical toothpaste

Another option for cavity prevention: Sangi-developed ingredient 'Pharmaceutical Hydroxyapatite'

Sangi has developed this unique pharmaceutical ingredient by applying hydroxyapatite, the main component of teeth and bones, at the nanoscale. This 'Pharmaceutical Hydroxyapatite' is only blended into Sangi's own brand products and OEM products such as Apagard.

Unlike general hydroxyapatite blended as a base, abrasive, or cleaning agent, this 'Pharmaceutical Hydroxyapatite' directly acts on the enamel of teeth and prevents cavities through three actions.

What is Pharmaceutical Hydroxyapatite?

August 1st is 'Teeth are Life Day'

As a day to think about the importance of healthy and beautiful teeth, Sangi has established this memorial day. Based on the catchphrase 'Artists' teeth are life' from the TV commercial of the main product 'Apagard,' it is read as 'Teeth (8) are life (1)' through a pun. It is a memorial day certified by the Japan Memorial Day Association.

This year, various plans such as the 'Sangi Teeth are Life Award' and campaigns are scheduled.

Special Website for August 1st 'Teeth are Life Day'

Let's learn about the wonders of teeth in a fun way! Teeth are Life Classroom

The special website for Teeth are Life Day offers learning content for elementary school students, where Doctor Oral explains the wonders of teeth. You can learn about the importance of healthy teeth in a fun way through quizzes, and even use it for free research with the 'Pop-up Tooth Picture Book' craft.

Teeth are Life Classroom is here

Sangi Co., Ltd.

Founded in 1974 and celebrating its 50th anniversary in 2024. In the 1980s, it developed a toothpaste containing hydroxyapatite, and in 1993, it launched the world's first toothpaste containing 'pharmaceutical hydroxyapatite' to prevent cavities by repairing enamel. In 1980, it released 'Apadent,' and in 1985, 'Apagard.' Since 2011, it has been exporting and conducting OEM business in countries such as Russia, Canada, China, and the EU, totaling 28 countries. In 2018, it launched the skincare product 'HAP+R.' The company name is derived from the three virtues (the time of heaven, the advantage of the earth, and the harmony of people) advocated by Mencius.

Sangi Co., Ltd. Official Website

Apagard Brand Site

<Customer Inquiries>

Inquiries can be made here E-mail: contact@sangi-co.com

<Media Inquiries>

Sangi Co., Ltd. Public Relations E-mail: sangipr@sangi-j.co.jp 104-8440 3-11-6 Tsukiji Square Building, Tsukiji, Chuo-ku, Tokyo

* Intage SRI+ 2025 Whitening High-Function Toothpaste Market Sales Amount Major Series 'Apagard'

*1 97% of enamel and 70% of dentin are hydroxyapatite

*2 Pharmaceutical hydroxyapatite supplies the main components of teeth that have dissolved (repairs micro injuries on the surface of teeth)