【Industry Attention】"Fashionable Fan-Integrated Wear That You'll Want to Show Off" Launched by KOBE LETTUCE, a Women's Casual Apparel Brand

"Don't compromise on cool comfort or style!"

Sanei Corporation (headquartered in Fukuyama, Hiroshima), a workwear manufacturer, announces the launch of a new series of fan-integrated apparel that combines design and functionality for the women's casual market. This collaboration unites Sanei's "FZN Air-conditioned Fushin-fuku®" and "EXFROZEN" with KOBE LETTUCE, a brand specializing in women's casual apparel.

Under the concept "Wear the breeze, wear your style. The moment you put it on, summer changes," this product overturns conventional perceptions. Traditional fan-integrated apparel has primarily targeted work environments, often deemed unsuitable for daily wear. This new line breaks that mold, offering a fresh fashion statement from KOBE LETTUCE that perfectly balances "cool comfort" and "wearable everyday design."

▼ What is "KOBE LETTUCE"?

KOBE LETTUCE is a brand that delivers trendy fashion affordably, focusing on providing users with "stylish daily wear and exciting, heart-racing experiences." As a popular women's fashion e-commerce brand, KOBE LETTUCE offers a wide range of products, including trending items, staples, and comfortable functional apparel.

Official website of Kōbe Lettuce, the popular women's fashion e-commerce brand

▼ "Comfortable and authentic in every summer scenario."

Fan-integrated apparel transforms heat countermeasures into "comfortable experiences," using built-in fans to circulate air inside clothing, effectively lowering perceived body temperature.

This product combines KOBE LETTUCE's refined design sensibility with Fushin-fuku's technical expertise and EXFROZEN's fan and battery systems, delivered as a complete set ready for immediate use. Designed for commuting, outings, leisure activities, or cheering at children's sports days and club events, it fits seamlessly into diverse daily scenarios.

It proposes a new lifestyle where you don't "endure the heat," but "naturally stay comfortable."

▼ "Air-conditioned wear looks like workwear and isn't cute..." That outdated idea ends today! KOBE LETTUCE's thoughtfully designed women's casual apparel

Addressing the traditional drawback of fan-wear—its appearance—this collaboration fully embraces the unique design sensibilities of a women's casual brand. A key feature is that this apparel succeeds not only functionally but also as genuine fashion.

▼ The key to comfort: 3-mode airflow adjustment and a 10,000mAh high-capacity mobile battery

The fan offers three airflow modes—HIGH, MIDDLE, and LOW—allowing precise control based on heat, temperature, or activity level for personalized comfort.

The mobile battery delivers a high capacity of 10,000mAh while remaining lightweight and compact at approximately 165g. It provides about 3.5 hours on HIGH and about 10 hours on LOW (estimates), ensuring long-lasting support. *Performance may vary depending on usage conditions.

▼ Complete set means "ready to use right away"

This product includes the apparel, fan, and battery as a complete set, eliminating the need for separate purchases. It removes the confusion of "Which parts do I actually need?"—a major advantage for immediate use.

▼ Affordable pricing for everyday "comfort upgrades"

Set prices range from 11,900 to 13,900 JPY (tax included), offering high experiential value at an accessible price point. "A summer where you don't have to sacrifice style or comfort!"

【Product Overview】

Product Name

Air-conditioned Fan-equipped Stand Collar Vest

Product Number

K145C

Release Date

Sequentially from June 25, 2026

Set Contents

Apparel (Stand Collar Vest)

Fan Set (RD9226) · Mobile Battery (RD9641)

Price

11,900 JPY (tax included)

Sizes

M · PM

Colors

4 colors

Product Name

Air-conditioned Fan-equipped Hooded Zip Jacket

Product Number

K145D

Release Date

Sequentially from June 25, 2026

Set Contents

Apparel (Hooded Zip Jacket)

Fan Set (RD9226) · Mobile Battery (RD9641)

Price

13,900 JPY (tax included)

Sizes

PM · M

Colors

3 colors

Product Name

Air-conditioned Fan-equipped Hooded BIG Pullover

Product Number

K145E

Release Date

Sequentially from June 25, 2026

Set Contents

Apparel (Hooded BIG Pullover)

Fan Set (RD9226) · Mobile Battery (RD9641)

Price

11,900 JPY (tax included)

Sizes

PM · M

Colors

3 colors

▼ Purchase here

https://www.lettuce.co.jp/feature/contents_list/fanwear/index

▼ What is "FZN Air-conditioned Fushin-fuku®"?

~A Japanese-developed techwear designed to support frontline professionals battling extreme heat~

"FZN Air-conditioned Fushin-fuku®" uses small fans built into the apparel to draw in outside air, circulating a strong flow across the body's surface to evaporate sweat and provide cool, comfortable wear. Sanei Corporation began developing this product long before "fan-integrated apparel" became a recognized concept, aiming to improve working conditions for those facing heatstroke risks. Uncompromising on performance for long, grueling shifts, powerful motor technology for maximum airflow, garment designs that don't restrict movement in tough environments, and above all, safety-focused quality—"Air-conditioned Fushin-fuku®" has evolved relentlessly and now enjoys overwhelming support as an essential summer "companion" for professionals.

Official Fushin-fuku® website: FZN Air-conditioned Fushin-fuku®

▼ Brand Manager on the launch of the KOBE LETTUCE collaboration: "Ladies' Casual Fan-wear"

"It's not just for professionals anymore. 2026 will be the debut year for fan-wear in the general market."

Our primary reason for approaching KOBE LETTUCE was that while handheld fans have become common as heat countermeasures in recent years, fan-integrated apparel, though established in workwear, has seen limited adoption in women's everyday fashion due to a lack of stylish designs and aesthetic concerns. We wanted women to enjoy summer in fashionable apparel, which led us to partner with KOBE LETTUCE, resulting in this new series.

Our "FZN Air-conditioned Fushin-fuku®" is designed for professional use, but that very robustness leads us to believe it can evolve into a brand that powerfully supports everyone who works or plays in summer. Indeed, since around two years ago, we've seen increasing interest from general apparel brands asking about joint development. The performance of fan-wear, once narrowly viewed as "workwear," is now gaining high recognition even beyond our industry.

We are grateful for this perfect opportunity to collaborate with KOBE LETTUCE. We aim to lead not only our own brands "FZN Air-conditioned Fushin-fuku®" and "EXFROZEN," but also the entire techwear market for fan-integrated apparel as a new concept. This year, through exhibitions, events, and media coverage, we will fully communicate our innovative history, global market potential, and the impact of cross-industry collaborations. We invite you to closely follow this new chapter for our company and our industry.

Shohei Watanabe Brand Manager, FZN Air-conditioned Fushin-fuku®, Special Sales Division, Uniform Division, Sanei Corporation Joined Sanei in 2007. After roles in production and sales, assumed current position in 2020. Positions 2026 as the "rebranding launch year" for FZN Air-conditioned Fushin-fuku®, focusing on advancing cooling technology for professionals in extreme heat and reforming design and branding to expand fan-wear into new usage scenarios.

▼ About Maxim Corporation Kobe Lettuce is a brand that delivers trendy fashion affordably. Always close to our customers, we evolve with the times to deliver stylish daily wear and exciting, heart-racing experiences.

【Company Overview】

Company Name: Maxim Co., Ltd.

Representative: CEO & President, Junji Hayashi

Head Office: 8F, Sangumi First Building, 3-2-11 Isobedori, Chuo-ku, Kobe City, Hyogo Prefecture

Established: 2004

Business: E-commerce operations and management, e-commerce system development, e-commerce consulting, physical store operations, apparel planning and wholesale, application development and operations, media operations

▼ About Sanei Corporation Since its founding in 1932, Sanei has pursued a unique diversified business model, combining expertise in workwear planning and manufacturing with semiconductor and electronic equipment design and development, and mineral water production and sales. "FZN Air-conditioned Fushin-fuku®" is a groundbreaking product born from the in-house fusion of Sanei's long-accumulated know-how in "textiles (apparel)" and precision technology in "electronics (devices)." Consistently addressing on-site challenges, Sanei continues to support a comfortable and safe working environment for people through solid technical capabilities.

【Company Overview】

Company Name: Sanei Corporation

Representative: President & CEO, Takumi Sato

Head Office: 741-1, Kawanami, Kamigoto-cho, Fukuyama City, Hiroshima Prefecture

Founded: 1932

Business: Planning, manufacturing, and sales of uniform apparel; design, development, manufacturing, and sales of electronic, equipment, and control devices; development, manufacturing, and sales of electronic modules; manufacturing and sales of mineral water, etc.

▼ Inquiries regarding this release

We welcome inquiries not only about this press release but also about industry-related explanations and interviews.

Sanei Corporation, Uniform Division, Special Sales Department / Watanabe TEL: 084-963-1115 Email: suns-juchu@sun-s.jp Address: 1110-1 Kawanami, Kamigoto-cho, Fukuyama City, Hiroshima Prefecture [FZN Air-conditioned Fushin-fuku® Official Website] https://fzn-suns.co.jp/