Something Fun Appoints Masaaki Fukuoka as Advisor and Creative Director to Support Business Growth

Something Fun Inc. (Headquarters: Osaka City, Osaka Prefecture, President and CEO: Naoki Yabumoto) is pleased to announce that Masaaki Fukuoka, representative of Fukuoka Planning Office, has been appointed as our Advisor and Creative Director, effective June 18, 2026.

With this appointment, Something Fun will go beyond video DX and further enhance its value proposition to companies as a "creative partner supporting business growth," integrating brand strategy, marketing, business development, and creative.

Masaaki Fukuoka

Background and Objectives of the Advisor Appointment

The marketing environment surrounding companies is undergoing significant change.

While information dissemination using video and social media has become commonplace, companies are seeking not just video production, but communication design that enhances brand value, leads to marketing results, and achieves business growth.

Something Fun has so far developed a video DX business that provides end-to-end support from video production to analysis and operation, supporting the marketing activities of many companies.

Going forward, we will evolve into a system that can consistently support companies in addressing their management and marketing challenges, from brand strategy to creative, operation, and improvement.

To achieve this, we have welcomed Masaaki Fukuoka, who has consistently driven initiatives from conception to execution through brand strategy, marketing, business development, and creative in different fields such as advertising, video production, and operating companies, as our Advisor and Creative Director.

Expected Role of Mr. Fukuoka

Mr. Fukuoka will be broadly involved from the upstream processes supporting business growth, including not only creative direction but also:

Brand strategy planning

Marketing strategy design

New business and service development support

Content strategy planning

Strengthening sales proposal capabilities

Cultivation of creative organization

Furthermore, from the perspective of "how to solve corporate challenges" rather than "what to create," we will promote the creation of a system that designs the entire process from planning and production to operation and improvement, aiming to enhance the value provided to client companies.

Comment from Naoki Yabumoto, President and CEO of Something Fun Inc.

Naoki Yabumoto, President and CEO of Something Fun Inc.

Since its founding, Something Fun has been dedicated to "reflecting the value of companies and people" through video.

In recent years, while information dissemination using video and social media has become indispensable for corporate activities, our role has expanded beyond mere production support to contributing to the improvement of corporate brand value, marketing results, and even business growth itself.

We are greatly encouraged to welcome Masaaki Fukuoka, who has consistently practiced brand strategy, marketing, business development, and creative across different fields of advertising, video production, and operating companies, as our Advisor and Creative Director.

We are confident that Mr. Fukuoka's extensive knowledge and execution capabilities will be a tremendous asset in realizing our brand message, "Expanding the possibilities of creators and opening up the world."

Going forward, while building on video DX, we will further strengthen our system that can provide end-to-end support for brand strategy, marketing, creative, and operational improvement.

Together with Mr. Fukuoka, we will further evolve from a "company that creates" to a "company that creates results together."

Something Fun will continue to accompany our customers' challenges and create new value through the power of creativity.

Profile of Masaaki Fukuoka

Masaaki Fukuoka

Representative of Fukuoka Planning Office / Advisor, Business Development Producer / Creative Director

A business development producer who has practiced management, marketing, and creative in different fields such as advertising, video production, and operating companies.

At Hakuhodo Inc., for approximately 30 years, he was responsible for brand strategy, integrated communication, and advertising, sales promotion, and digital marketing for major corporations.

He produced numerous marketing strategies and creative developments based on consumer insights, supporting the improvement of corporate brand value and business growth.

Subsequently, at Tohoku Shinsha Co., Ltd., as an executive officer, he oversaw three divisions: integrated communication business, licensing and rights business, and new business development.

He was responsible for everything from business strategy planning to sales, organizational management, and new business development, promoting the creation of new business value.

Furthermore, at Yamada Bee Company, Inc., he was in charge of direct marketing and creative strategy for the mail-order business.

Through improvements in CRM and sales promotion measures, he promoted marketing reforms aimed at sales expansion and LTV improvement.

Currently, as the representative of Fukuoka Planning Office, he provides co-creative production that integrates business development, brand strategy, marketing, and creative.

He believes in guiding "concepts to results" by designing business development, brand strategy, marketing, and creative as a continuous process, rather than as separate entities.

By fusing the knowledge gained in advertising, video production, and operating companies, and connecting strategy with execution, he supports the sustainable growth of companies.

Fukuoka Planning Office: https://salmon325849.studio.site/

Comment from Masaaki Fukuoka

Video and creative are means for companies to grow, not ends in themselves.

I have always considered "how to grow the business," not just "how to communicate," from different perspectives as an advertising agency, a video production company, and an operating company.

Something Fun is a company that continues to create new value by connecting diverse creators with companies, based on video DX.

With this participation, I will design brand strategy, marketing, creative, and business development as a single flow, and by maximizing the expressive power of video, I will contribute to solving customer challenges and achieving sustainable business growth.

What I value is the concept of "from concept to results."

I want to create new value with everyone at Something Fun as a partner who not only realizes companies' future visions but also executes them to achieve results, rather than leaving them as theoretical ideas.

【About Something Fun Inc.】

Something Fun Inc.

Something Fun Inc. develops services that support the improvement of corporate brand value and business growth, centered on its video DX business and creator agency business.

【Something Fun's Business Areas】

Our company aims to create a new economic sphere centered on creators, and develops a video DX business and a creator agency business.

Leveraging the skills and resources cultivated through our business, such as video production, analysis, operation, and creator training, we have also expanded into areas such as SaaS and human resource services.

Going forward, under our brand message, we will organically combine these businesses and evolve into an ecosystem where creators can play a more active role in society.

Video DX Business

In addition to high-quality video production, we comprehensively support corporate marketing and communication, centered on performance measurement using our proprietary video analysis tool "DOOONUT."

We provide end-to-end services from social media operation and short video initiatives to building a mass production system for video content, optimizing from awareness expansion to results generation in a data-driven manner.

We promote companies' video DX by creating systems not only for "making" videos but also for "continuing to utilize" them.

Creator Agency Business

We create a system to deliver individual talents as value to society through the training and support of video creators and live streamers, and matching them with companies.

"SamuJob," which has approximately 14,000 registered creators, provides training, dispatch, and introduction of video creators, as well as SNS operation support.

Through our live streamer office "SamuFan!", we support new career formation by supporting live streamer activities.

Furthermore, through the VTuber agency "Vubble," we are expanding the possibilities of next-generation entertainment.

Official Website: https://www.somethingfun.co.jp/

【About the Brand Message】

Infographic

Our brand message is "Expanding the possibilities of creators and opening up the world."

We define "creator" as anyone who takes a step forward in expression.

Something Fun supports these challenges and creates systems that expand them into business, thereby broadening the possibilities of creators to society.

Beyond that, we believe in the power of creativity to move hearts and advance the world, and we continue to create spaces where "Somethingfun!" is born.

【Contact Information for Inquiries】

Something Fun Inc. Public Relations Department

e-mail: pr@somethingfun.co.jp

Phone Number: 03-6261-5375 (Tokyo Office)