Samantha Vega Launches "Sanrio Characters" Summer Collection Perfect for Vacation Season ♡

Samantha Thavasa Japan Limited (President: Koji Furuya, Location: Shinagawa-ku, Tokyo) will launch a collaboration collection featuring Sanrio's "Hello Kitty," "Cinnamoroll," "My Melody," and "Kuromi" from its brand 『SAMANTHAVEGA』, which operates under the concept of “「GIRL, Lady It‘s me」 Live your best self in this moment, with Samantha Vega.”

■ Sales Schedule

May 1, 2026 (Fri) ~ Pre-sale on official online shop
*Mini shoulder bags will be available for reservation. Sales start from May 13 (Wed).

May 2, 2026 (Sat) ~ Sales at Samantha Vega stores
*Mini shoulder bags will be available for reservation. Sales start from May 13 (Wed).

May 13, 2026 (Wed) ~ National sales of all products

■ Sanrio Characters Collection Special Feature Page here
https://www.samantha.co.jp/shop/e/evb2604e1/

Basket Bag ¥20,900-
A Samantha Vega-like item combining summery basket material with a ribbon motif.
White, inspired by Hello Kitty, and light blue, inspired by Cinnamoroll, are used as accents.
An item with attention to detail in the color of the basket material.
The attached Hello Kitty charm features a playful and cute summer design with a swimming ring and sunglasses, while the Cinnamoroll charm has a cute design holding ice cream.
Charms are detachable.

Frill Basket Bag ¥20,900-
An item combining summery basket material with Samantha Vega's popular frill design.
Pink, inspired by My Melody, and black, inspired by Kuromi, are used as accents.
The interior of the bag has a two-layer structure, allowing for secure storage.
The charms, featuring the cute faces of My Melody and Kuromi, are designed into the product and are detachable.
The interior of the bag has tags printed with each character and their names, a design packed with character cuteness even inside.

Mini Shoulder Bag ¥16,500-
An item incorporating colors and designs inspired by each character into Samantha Vega's popular mini shoulder bag.
The central bijou also incorporates each character's color, creating a sparkling and maturely cute design.
The back of the bag features embossed character designs, making it an item filled with character cuteness down to the smallest detail.

2-way Bag Charm ¥5,500-
This 2-way bag charm, designed to show the characters enjoying summer, features a very popular and trendy tanned design.
Hello Kitty playing with a flamingo swimming ring and her friend "Tiny Chum" holding a watermelon on the chain part,
Cinnamoroll riding a swimming ring and his friend "Milk" eating a parfait,
My Melody holding ice cream and her friend "Flat-kun" with flower decorations,
Kuromi on a beach boat and her minion "Baku" on a swimming ring – these cute bag charms can be detached from the chain and used as zipper charms.

■ Sanrio Characters Collection Special Feature Page here
https://www.samantha.co.jp/shop/e/evb2604e1/

■ Samantha Vega Official Online Shop
https://www.samantha.co.jp/shop/c/cSV

■ Samantha Vega Brand Site
https://www.samantha.co.jp/Samantha_Vega/

■ Company Overview
Trade Name: Samantha Thavasa Japan Limited
President and Representative Director: Koji Furuya
Established: March 10, 1994
Business Activities: Planning, manufacturing, and sales of bags and jewelry
URL: https://www.samantha.co.jp/company