KILEL: A Luxury Golf Apparel Brand Produced by RED RICE of Shonan no Kaze

KILEL, produced by RED RICE of Shonan no Kaze, has been launched! "We have been waiting for stylish 'plus-size' wear."

KILEL is a golf apparel brand with a fresh perspective, specifically designed with big sizes in mind, from pattern-making and design to functional materials. "No more struggling with choosing apparel."

RED RICE's latest 2026 Spring/Summer series will be available in pop-up stores this summer, starting with Hankyu Men's Tokyo and followed by a nationwide tour.

■ About KILEL

Instead of compromising because "the size fits," choose clothes because "this is what I want to wear."

KILEL was born from the heartfelt desires of RED RICE, an avid golfer, to provide luxury golf wear for men with a larger build. The brand focuses on the aesthetic of "Strong & Elegant." It balances sophisticated designs that look beautiful on larger silhouettes with high-performance materials that provide comfort in all seasons.

■ Brand Concept: Strong & Elegant

With the core concept of "turning presence into pride," the brand elevates a larger physique into a unique asset. Notably, a KILEL size S is equivalent to a standard Japanese XL, making it suitable for those who appreciate the big-silhouette trend.

■ Nationwide Pop-up Tour

The tour begins on June 24, 2026, across Japan. Events featuring personal appearances by RED RICE are scheduled at each location:

[Tokyo] Hankyu Men's Tokyo: June 24 - June 30, 2026
[Osaka] Hankyu Umeda Main Store: July 1 - July 7, 2026
[Nagoya] Matsuzakaya Nagoya Store: August 19 - September 1, 2026
Expansion to Fukuoka, Hokkaido, and other areas is planned thereafter.

■ Official Online Store / SNS

The online store is scheduled to open on July 8, 2026.

■ Item Information

- TRIPLE DRY MOCK SHIRTS (19,800 JPY)
- DRY MUSTER MOCK SHIRTS (19,800 JPY)
- COOLING DRY POLO (23,100 JPY)
- NEO PRO BIG LOGO POLO (20,900 JPY)