SY32 by SWEET YEARS Enters Strategic Partnership with Women's Pro Volleyball Team 'Kanoa Leaureas Fukuoka'

Sunny Day Works Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; CEO: Akihito Takahashi), the company behind the luxury sports apparel brand 'SY32 by SWEET YEARS,' has announced a strategic partnership with Kanoa Co., Ltd. (Headquarters: Fukuchi Town, Fukuoka; CEO: Kyosuke Nakamura), the operator of the professional women's volleyball team 'Kanoa Leaureas Fukuoka.'

This partnership aims to transcend the boundaries of sports teams and sportswear brands, creating new value by connecting athletics, fashion, the local community, and fan bases.

'SY32 by SWEET YEARS' was founded by Italian national heroes and former football players Christian Vieri and Paolo Maldini. Based on the concept 'LEAD YOU ACTIVE,' the brand blends sports aesthetics with fashion, offering luxury sportswear that is loved across genres and generations. It proposes styles that integrate into an active daily life through urban and sophisticated design.

Meanwhile, Kanoa Leaureas Fukuoka, which is accelerating its entry into the SV.LEAGUE, is a women's professional volleyball team based in Fukuoka Prefecture, committed to community-rooted club management and striving for higher stages.

Through this partnership, 'SY32 by SWEET YEARS' resonates with the team spirit, connection to the community, and the athlete's dedication of Kanoa Leaureas Fukuoka. By leveraging the brand's product development, design, and communication capabilities, the two will strive to create a new sports culture.

Key Initiatives of the Partnership:

1. Joint Development of Collaboration Items
The companies plan to launch special collaboration items that fuse the brand identity of 'SY32 by SWEET YEARS' with the team spirit of Kanoa Leaureas Fukuoka.
These items will be designed for both the competition scene and daily use, serving as a new point of connection between the team, fans, and the local community.
Specific product lineups and release dates will be announced sequentially.

2. Promotion via Athletes and Staff Wearing SY32
Athletes and staff of Kanoa Leaureas Fukuoka will wear SY32 products during their daily activities, travel, media appearances, and social media posts.
By showcasing the athletes' strength, suppleness, and sophisticated presence, they will promote the lifestyle brand's appeal from various angles.

3. Building a Co-creation Model Connecting Region, Fans, and Business
By combining the regional network cultivated by Kanoa Leaureas Fukuoka with the product value and brand expression of 'SY32 by SWEET YEARS,' the partners aim to create new business value rooted in the region.
The partnership goes beyond mere supply or sponsorship, promoting lifestyle suggestions starting from sports, regional revitalization, and improved fan engagement.

Comments from Akihito Takahashi, CEO of Sunny Day Works:
'I am very pleased to have entered a strategic partnership with Kanoa Leaureas Fukuoka. SY32 by SWEET YEARS is a brand that, while rooted in sports, has proposed a sophisticated lifestyle that blends into daily life. We strongly identified with the team's commitment to the local community and their challenge to reach higher heights, which led to this partnership. Together, we hope to create products and experiences that make players, the team, fans, and local citizens proud. We will create a new culture through the power of sports and fashion.'

Comments from Kyosuke Nakamura, CEO of Kanoa:
'We are truly honored to welcome 'SY32,' a brand loved by athletes and celebrities worldwide, as our partner. This partnership is a major step forward for Kanoa Leaureas Fukuoka as we move to the next stage. We intend to go beyond a simple partnership, creating new culture together and delivering surprise and excitement to our fans and the local community. Please look forward to our future developments.'