Experience Sho Tsuboi's World: Triple Collaboration Realized by Sho Tsuboi x Neu interesse x Sacs Bar. 'FirST' Series Launches April 24, 2026
Key facts
- Experience Sho Tsuboi's World: Triple Collaboration Realized by Sho Tsuboi x Neu interesse x Sacs Bar. 'FirST' Series Launches April 24, 2026
- Sacs Bar Holdings announces the launch of the 'FirST' series on April 24, 2026, a triple collaboration with top racing driver Sho Tsuboi and leather brand Neu interesse. The collection features six types of functional leather goods made from hybrid leather.
- Source: PR Times
- Date: April 25, 2026
Direct answer
Sacs Bar Holdings announces the launch of the 'FirST' series on April 24, 2026, a triple collaboration with top racing driver Sho Tsuboi and leather brand Neu interesse. The collection features six types of functional leather goods made from hybrid leather.
- Citation
- Experience Sho Tsuboi's World: Triple Collaboration Realized by Sho Tsuboi x Neu interesse x Sacs Bar. 'FirST' Series Launches April 24, 2026 (April 25, 2026), PR Times
- Source
- PR Times
- Date
- April 25, 2026
Sacs Bar Holdings announces the launch of the 'FirST' series on April 24, 2026, a triple collaboration with top racing driver Sho Tsuboi and leather brand Neu interesse. The collection features six types of functional leather goods made from hybrid leather.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 01:00
- 🔍 Collected: April 24, 2026 at 16:31
- 🤖 AI Analyzed: April 24, 2026 at 21:37 (5h 5m after Collected)
Sacs Bar Holdings Co., Ltd. (Headquarters: Katsushika-ku, Tokyo; President and Representative Director: Takeshi Kiyama) will release the 'FirST' triple collaboration model on Friday, April 24, 2026. This project partners with 'Neu interesse,' a men's leather goods brand, and Sho Tsuboi, one of Japan's leading racing drivers.
This initiative is a special collaboration that combines Tsuboi's world view, Neu interesse's commitment to materials and design, and Sacs Bar's planning and sales power.
Special Feature Page: https://sacsbar.com/news/113405/
The design of this model is inspired by the helmet actually used by Sho Tsuboi. It features the 'SHOWTIME' logo and the initial 'ST' emblem, expressing the tension and exhilaration of racing. Furthermore, it uses twilled carbon pattern hybrid leather, which is also used for steering wheels and shift knobs, resulting in a finish that combines durability and practicality.
Against the backdrop of the precision and beauty required in the world of motorsports, we have pursued materials, design, and ease of use. The items are finished so that you can feel the 'moment of competition' even in your daily life.
The lineup consists of six models: a long wallet, a middle wallet, a bi-fold wallet, a business card case, a compact wallet, and a key case with a coin pocket. The configuration allows you to choose according to your purpose and lifestyle.
The long wallet features an L-shaped zipper design that opens wide, allowing you to check the contents at a glance. The middle and bi-fold wallets are compact yet easy to organize, making them suitable for daily use. The business card case is slim yet offers ample storage, giving a smart impression. Furthermore, the compact wallet and key case are excellent in portability, enhancing everyday usability.
Sho Tsuboi is a racing driver active in Japan's top categories, 'SUPER GT' and 'SUPER FORMULA.' In the 2024 season, he won the annual championship in both categories. In Super GT, he has maintained top-class results for three consecutive years, receiving high praise for his consistent ability. In this project, his commitment and philosophy are reflected in the products, completing a special collection.
Product Overview
Series Name: FirST
Lineup: 6 models total
Material: Twilled carbon pattern hybrid leather
Sales Information
In addition to Sacs Bar stores nationwide and the Sacs Bar online store, the collection will be rolled out sequentially at limited-time pop-up stores in the future. *Availability may vary by store.
About Neu interesse
This is a brand developed by Morpho Co., Ltd., a leather goods manufacturer. Based on the techniques of leather goods making cultivated over many years, the brand develops items incorporating functional materials also used in car steering wheels. It has garnered much support for its unique style incorporating elements of motorsports.
Official Website: https://neuinteresse.com/
About Sacs Bar Holdings Co., Ltd.
Sacs Bar Holdings is a leading company in the fashion goods industry, with six group companies and approximately 570 stores nationwide, as well as a direct-managed online store. While maintaining high quality and supporting domestic talent skilled in manufacturing, the company operates its business with an awareness of the sustainability of industry and culture. It is also actively involved in evolving business formats and sales methods, introducing OMO, and corporate activities that consider SDGs and social welfare.
Company Profile
Company Name: Sacs Bar Holdings Co., Ltd.
President and Representative Director: Takeshi Kiyama
Location (Headquarters): 1-48-14 Shinkoiwa, Katsushika-ku, Tokyo 124-0024, No. 3 Delica Building
Official Website: https://www.sacs-bar.co.jp/
This initiative is a special collaboration that combines Tsuboi's world view, Neu interesse's commitment to materials and design, and Sacs Bar's planning and sales power.
Special Feature Page: https://sacsbar.com/news/113405/
The design of this model is inspired by the helmet actually used by Sho Tsuboi. It features the 'SHOWTIME' logo and the initial 'ST' emblem, expressing the tension and exhilaration of racing. Furthermore, it uses twilled carbon pattern hybrid leather, which is also used for steering wheels and shift knobs, resulting in a finish that combines durability and practicality.
Against the backdrop of the precision and beauty required in the world of motorsports, we have pursued materials, design, and ease of use. The items are finished so that you can feel the 'moment of competition' even in your daily life.
The lineup consists of six models: a long wallet, a middle wallet, a bi-fold wallet, a business card case, a compact wallet, and a key case with a coin pocket. The configuration allows you to choose according to your purpose and lifestyle.
The long wallet features an L-shaped zipper design that opens wide, allowing you to check the contents at a glance. The middle and bi-fold wallets are compact yet easy to organize, making them suitable for daily use. The business card case is slim yet offers ample storage, giving a smart impression. Furthermore, the compact wallet and key case are excellent in portability, enhancing everyday usability.
Sho Tsuboi is a racing driver active in Japan's top categories, 'SUPER GT' and 'SUPER FORMULA.' In the 2024 season, he won the annual championship in both categories. In Super GT, he has maintained top-class results for three consecutive years, receiving high praise for his consistent ability. In this project, his commitment and philosophy are reflected in the products, completing a special collection.
Product Overview
Series Name: FirST
Lineup: 6 models total
Material: Twilled carbon pattern hybrid leather
Sales Information
In addition to Sacs Bar stores nationwide and the Sacs Bar online store, the collection will be rolled out sequentially at limited-time pop-up stores in the future. *Availability may vary by store.
About Neu interesse
This is a brand developed by Morpho Co., Ltd., a leather goods manufacturer. Based on the techniques of leather goods making cultivated over many years, the brand develops items incorporating functional materials also used in car steering wheels. It has garnered much support for its unique style incorporating elements of motorsports.
Official Website: https://neuinteresse.com/
About Sacs Bar Holdings Co., Ltd.
Sacs Bar Holdings is a leading company in the fashion goods industry, with six group companies and approximately 570 stores nationwide, as well as a direct-managed online store. While maintaining high quality and supporting domestic talent skilled in manufacturing, the company operates its business with an awareness of the sustainability of industry and culture. It is also actively involved in evolving business formats and sales methods, introducing OMO, and corporate activities that consider SDGs and social welfare.
Company Profile
Company Name: Sacs Bar Holdings Co., Ltd.
President and Representative Director: Takeshi Kiyama
Location (Headquarters): 1-48-14 Shinkoiwa, Katsushika-ku, Tokyo 124-0024, No. 3 Delica Building
Official Website: https://www.sacs-bar.co.jp/
FAQ
What are the key facts in this article?
Sacs Bar Holdings announces the launch of the 'FirST' series on April 24, 2026, a triple collaboration with top racing driver Sho Tsuboi and leather brand Neu interesse. The collection features six types of functional leather goods made from hybrid leather.
What is the direct answer?
Sacs Bar Holdings announces the launch of the 'FirST' series on April 24, 2026, a triple collaboration with top racing driver Sho Tsuboi and leather brand Neu interesse. The collection features six types of functional leather goods made from hybrid leather.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000027.000114804.html | April 25, 2026