What's Your Favorite Genre of 'Oshi'? Does the Quality of Fandom Activities Change with Drinks?! Why 'Tea' is Chosen for Video Viewing and Immersing in Afterglow Moments

May 11, 2026

Key facts

What's Your Favorite Genre of 'Oshi'? Does the Quality of Fandom Activities Change with Drinks?! Why 'Tea' is Chosen for Video Viewing and Immersing in Afterglow Moments
Sakuras Co., Ltd. conducted a survey on the correlation between 'Oshikatsu' (fandom activities) and tea. The survey revealed why tea is chosen as a companion for Oshikatsu and the important points for selecting beverages.
Source: PR Times
Date: May 11, 2026

Direct answer

Sakuras Co., Ltd. conducted a survey on the correlation between 'Oshikatsu' (fandom activities) and tea. The survey revealed why tea is chosen as a companion for Oshikatsu and the important points for selecting beverages.

Citation: What's Your Favorite Genre of 'Oshi'? Does the Quality of Fandom Activities Change with Drinks?! Why 'Tea' is Chosen for Video Viewing and Immersing in Afterglow Moments (May 11, 2026), PR Times
Source: PR Times
Date: May 11, 2026

Sakuras Co., Ltd. conducted a survey on the correlation between 'Oshikatsu' (fandom activities) and tea. The survey revealed why tea is chosen as a companion for Oshikatsu and the important points for selecting beverages.

調査NQ 0/100出典：PR Times

📋 Article Processing Timeline

📰 Published: May 11, 2026 at 21:00
🔍 Collected: May 11, 2026 at 12:32
🤖 AI Analyzed: May 12, 2026 at 01:17 (12h 45m after Collected)

Sakuras Co., Ltd. (Location: Chuo-ku, Tokyo; Representative Director: Kensuke Yamamoto) conducted a survey on the "Correlation between Oshikatsu and Tea" targeting individuals who engage in Oshikatsu and enjoy tea. In recent years, "Oshikatsu" has become established as a lifestyle beyond a mere hobby. Amidst this, "tea" is gaining popularity, adding a vibrant aroma and color to various scenes of Oshikatsu, such as appreciating merchandise and posting on social media. So, why is tea chosen during Oshikatsu? And what kind of mood or emotional value makes tea sought after? Therefore, Sakuras Co., Ltd., which operates 'SuQ Cha' (https://www.suqcha.com/), handling Japanese black tea nationwide, conducted a survey on the "Correlation between Oshikatsu and Tea" targeting individuals who engage in Oshikatsu and enjoy tea. - Key points for choosing a beverage to accompany Oshikatsu are "ability to immerse oneself in the worldview," "not getting tired of drinking for a long time," and "matching the image of one's Oshi." - Approximately 40% of respondents drink "tea" when immersing themselves in a worldview or enjoying the afterglow. The full details of the survey results can be viewed at the URL below. https://www.suqcha.com/view/page/blog_investigation06 Survey Outline: Survey on "Correlation between Oshikatsu and Tea" [Survey Period] March 31, 2026 (Tuesday) - April 1, 2026 (Wednesday) [Survey Method] Internet survey by PRIZMA (https://www.prizma-link.com/press) [Number of Respondents] 1,002 people [Target Respondents] Monitors who responded that they engage in Oshikatsu and like tea at the time of the survey. [Survey Source] Sakuras Co., Ltd. (https://www.suqcha.com/) [Monitor Provider] Sacrisa Approximately 60% enjoy "watching recordings, streams, and DVDs"! What are the key points for choosing a beverage to accompany Oshikatsu? First, when asked about "the genre of your 'Oshi'," the most common response was "Idols/Talents (45.7%)," followed by "Anime/Manga/Games (2D) (34.1%)" and "Artists (28.8%)." The top categories included a wide range of genres, from real-life figures like "Idols/Talents" to "Anime/Manga/Games (2D)" and "Artists." This result suggests that the targets of Oshikatsu are diversifying and not biased towards specific fields. So, what kind of Oshikatsu activities do people engage in outside of live performances and event venues? When asked about "Oshikatsu activities you do at home or in cafes, other than participating in live performances or events," the most common response was "watching recordings, streams, and DVDs (62.0%)," followed by "collecting/disseminating information on social media (53.5%)" and "organizing merchandise/creating altars (displays) (31.8%)." Activities utilizing digital means, such as "video viewing" and "social media," topped the list, indicating that people value spending time easily interacting with their Oshi in their daily lives, regardless of time or place. Also, approximately 30% enjoy "organizing merchandise and creating altars," suggesting that decorating their living space with Oshi merchandise, in addition to digital information gathering, contributes to their daily healing and vitality. Amidst this, what is sought after in a beverage to accompany Oshikatsu at home? When asked about "what you prioritize when choosing a beverage to accompany Oshikatsu," the most common response was "being able to relax and immerse oneself in the worldview (36.6%)," followed by "not getting tired of drinking for a long time (35.1%)" and "matching the image (color, aroma, atmosphere) of one's Oshi (29.3%)." "Drinkability" that doesn't interrupt immersion in Oshikatsu, such as "relaxation effects" and "being able to continue drinking for a long time," ranked high. Furthermore, approximately 30% of respondents prioritize "matching the image of their Oshi," indicating that beverages are not just for hydration but are chosen as important items to further enhance the mood of Oshikatsu. Approximately 40% answered "tea" as their companion when "immersing themselves in a worldview"! The deep relationship between Oshikatsu and tea. So, do the chosen beverages change depending on the activity scene? When asked "what kind of beverage you drink in each 'scene' of Oshikatsu," the following results were obtained: While "coffee" tends to be chosen when "getting motivated (before an expedition, concentrating on work, etc.)," "tea" is often chosen when "immersing oneself in a worldview (video viewing, reading, etc.)" or "enjoying the afterglow (after an event, talking, etc.)."

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PR Times: https://prtimes.jp/main/html/rd/p/000000039.000119389.html | May 11, 2026

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