Sounds Good Company Partners with North American K-Culture Media 'allkpop' (approx. 13M Total SNS Followers) to Accelerate Japanese Companies' and Brands' Entry into the North American Market
Key facts
- Sounds Good Company Partners with North American K-Culture Media 'allkpop' (approx. 13M Total SNS Followers) to Accelerate Japanese Companies' and Brands' Entry into the North American Market
- Sounds Good Company (SG) has partnered with allkpop LLC, the operator of the North American K-Culture media 'allkpop', to support Japanese companies and brands in expanding into the North American market. SG will serve as allkpop's official partner and exclusive advertising sales agent in Japan, leveraging the media's total SNS follower base of approximately 13 million.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Sounds Good Company (SG) has partnered with allkpop LLC, the operator of the North American K-Culture media 'allkpop', to support Japanese companies and brands in expanding into the North American market. SG will serve as allkpop's official partner and exclusive advertising sales agent in Japan, leveraging the media's total SNS follower base of approximately 13 million.
- Citation
- Sounds Good Company Partners with North American K-Culture Media 'allkpop' (approx. 13M Total SNS Followers) to Accelerate Japanese Companies' and Brands' Entry into the North American Market (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Sounds Good Company (SG) has partnered with allkpop LLC, the operator of the North American K-Culture media 'allkpop', to support Japanese companies and brands in expanding into the North American market. SG will serve as allkpop's official partner and exclusive advertising sales agent in Japan, leveraging the media's total SNS follower base of approximately 13 million.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 19:10
- 🔍 Collected: June 3, 2026 at 10:20
- 🤖 AI Analyzed: June 7, 2026 at 01:54 (87h 34m after Collected)
Sounds Good Company (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kohei Funayama; hereinafter 'SG') has formed a partnership with allkpop LLC (Los Angeles, USA; CEO: Cho Kwang-hyun; hereinafter 'allkpop'), the U.S. entity operating the English-language K-POP/K-Culture media 'allkpop', which boasts a total of 13 million followers in the North American market. Through this partnership, SG has begun supporting Japanese companies and brands in their North American market expansion.
Photo left: allkpop LLC CEO Cho Kwang-hyun, right: Sounds Good Company Representative Director Kohei Funayama
SG has previously acquired the U.S. entity &TV Communications Inc. to build a solid business foundation in the North American market and strengthen its local structure. This partnership is set to further accelerate its business development in North America, with SG's representative Kohei Funayama serving as allkpop's Japan representative, promoting collaboration and business development with Japanese companies and brands.
Furthermore, as allkpop's official partner and exclusive advertising sales agent in Japan, SG will provide promotion and marketing support for Japanese companies, brands, and content targeting the North American market.
■ Changes in Brand Awareness and Purchasing Behavior in the North American Market
In recent years, reaching users, especially the younger generation, through traditional advertising models has become difficult in North America. Currently, the integration of products, brands, and culture, where awareness spreads through SNS, short-form videos, and influencers, is becoming mainstream. Product awareness and purchasing behavior originating from TikTok, in particular, are expanding rapidly.
Against this backdrop, SG proceeded with the partnership with allkpop, which holds strong influence in the North American K-Culture market. By combining allkpop's overwhelming media platform with SG's marketing expertise in Japan and Asia, the company aims to create a new communication domain where Japanese companies and brands are naturally recognized and accepted by overseas users.
■ About allkpop
allkpop is a global media outlet with strong influence among English-speaking 'K-Culture fandoms' (highly engaged fan bases that spread culture through information sharing and purchasing behavior), primarily in North America.
allkpop Website (approximately 120 million monthly page views, centered in North America)
As of the end of May 2026, allkpop has approximately 13 million monthly active users (MAU) and approximately 120 million monthly page views (PV). It also possesses a massive SNS platform with approximately 6.36 million followers on X (formerly Twitter), approximately 6.1 million on Facebook, and approximately 560,000 on Instagram.
allkpop official X (formerly Twitter) account. As of the end of May 2026, it has over 6.36 million followers, making it one of the largest English-language entertainment and culture media outlets globally.
It holds particularly strong influence among trend-sensitive young people in their 18s to 30s. It is currently building a new media structure that links articles, SNS, viewing, and purchasing, and has also obtained Full Service Partner qualifications for TikTok Shop. It is also strengthening its expansion into the Commerce domain, including creator collaborations and live commerce.
■ Future Initiatives
SG will support Japanese companies, brands, and content in entering the North American market through the following initiatives:
North American Promotion Support: Building brand awareness using allkpop's media platform, SNS, and influencers.
Commerce Development Verification: Building pathways connecting articles, SNS, viewing, and purchasing using platforms like TikTok.
Focus Categories: Starting with Japanese culture areas highly compatible with North American K-Culture user demographics, such as cosmetics, fashion, and anime.
Furthermore, SG is also planning a 'Japanese-language news expansion' to deliver K-Culture news edited from a North American perspective to the Japanese market.
■ Comments
Kohei Funayama, Representative Director, Sounds Good Company
'I feel that the structure of where products, brands, and culture are recognized, how they become topics of conversation, and how they lead to purchases is undergoing a major transformation, particularly in North America.
alkpop has a very strong connection with these North American K-Culture fandoms. Through our partnership with allkpop, we aim to create a new flow where Japanese companies, brands, and Japanese culture are naturally recognized and spread within the North American market.'
Cho Kwang-hyun, CEO, allkpop LLC
'I believe there is significant potential for the Japanese culture market in North America. allkpop has built strong relationships with North American K-Culture fandoms, and moving forward, we want to more actively introduce Japanese companies, brands, and content to the North American market.
We have had various discussions with SG and Mr. Funayama in the past, and we have high expectations for them as a partner with a deep understanding of the Japanese market and culture, as well as extensive experience in the communication domain.
We look forward to creating a new relationship between Japanese companies/brands and North American fandoms through this initiative.'
■ About Sounds Good Company
Sounds Good Company (SG) is a creative company that plans, produces, and develops businesses in the media, culture, and digital communication domains, operating under the concept 'If it doesn't communicate, it doesn't exist.'
The company emphasizes communication structures and engages in content development, marketing support, and media partnerships. In recent years, it has focused on the North American market, strengthening the overseas expansion of Japanese companies and brands through its partnership with allkpop.
Company Name: Sounds Good Company
Representative: Kohei Funayama, Representative Director
Location: A&X Building BF, 2-1-14 Kanda Sarugakucho, Chiyoda-ku, Tokyo 101-0064
Corporate Website: https://sgood.jp/
alkpop: https://www.allkpop.com/
Photo left: allkpop LLC CEO Cho Kwang-hyun, right: Sounds Good Company Representative Director Kohei Funayama
SG has previously acquired the U.S. entity &TV Communications Inc. to build a solid business foundation in the North American market and strengthen its local structure. This partnership is set to further accelerate its business development in North America, with SG's representative Kohei Funayama serving as allkpop's Japan representative, promoting collaboration and business development with Japanese companies and brands.
Furthermore, as allkpop's official partner and exclusive advertising sales agent in Japan, SG will provide promotion and marketing support for Japanese companies, brands, and content targeting the North American market.
■ Changes in Brand Awareness and Purchasing Behavior in the North American Market
In recent years, reaching users, especially the younger generation, through traditional advertising models has become difficult in North America. Currently, the integration of products, brands, and culture, where awareness spreads through SNS, short-form videos, and influencers, is becoming mainstream. Product awareness and purchasing behavior originating from TikTok, in particular, are expanding rapidly.
Against this backdrop, SG proceeded with the partnership with allkpop, which holds strong influence in the North American K-Culture market. By combining allkpop's overwhelming media platform with SG's marketing expertise in Japan and Asia, the company aims to create a new communication domain where Japanese companies and brands are naturally recognized and accepted by overseas users.
■ About allkpop
allkpop is a global media outlet with strong influence among English-speaking 'K-Culture fandoms' (highly engaged fan bases that spread culture through information sharing and purchasing behavior), primarily in North America.
allkpop Website (approximately 120 million monthly page views, centered in North America)
As of the end of May 2026, allkpop has approximately 13 million monthly active users (MAU) and approximately 120 million monthly page views (PV). It also possesses a massive SNS platform with approximately 6.36 million followers on X (formerly Twitter), approximately 6.1 million on Facebook, and approximately 560,000 on Instagram.
allkpop official X (formerly Twitter) account. As of the end of May 2026, it has over 6.36 million followers, making it one of the largest English-language entertainment and culture media outlets globally.
It holds particularly strong influence among trend-sensitive young people in their 18s to 30s. It is currently building a new media structure that links articles, SNS, viewing, and purchasing, and has also obtained Full Service Partner qualifications for TikTok Shop. It is also strengthening its expansion into the Commerce domain, including creator collaborations and live commerce.
■ Future Initiatives
SG will support Japanese companies, brands, and content in entering the North American market through the following initiatives:
North American Promotion Support: Building brand awareness using allkpop's media platform, SNS, and influencers.
Commerce Development Verification: Building pathways connecting articles, SNS, viewing, and purchasing using platforms like TikTok.
Focus Categories: Starting with Japanese culture areas highly compatible with North American K-Culture user demographics, such as cosmetics, fashion, and anime.
Furthermore, SG is also planning a 'Japanese-language news expansion' to deliver K-Culture news edited from a North American perspective to the Japanese market.
■ Comments
Kohei Funayama, Representative Director, Sounds Good Company
'I feel that the structure of where products, brands, and culture are recognized, how they become topics of conversation, and how they lead to purchases is undergoing a major transformation, particularly in North America.
alkpop has a very strong connection with these North American K-Culture fandoms. Through our partnership with allkpop, we aim to create a new flow where Japanese companies, brands, and Japanese culture are naturally recognized and spread within the North American market.'
Cho Kwang-hyun, CEO, allkpop LLC
'I believe there is significant potential for the Japanese culture market in North America. allkpop has built strong relationships with North American K-Culture fandoms, and moving forward, we want to more actively introduce Japanese companies, brands, and content to the North American market.
We have had various discussions with SG and Mr. Funayama in the past, and we have high expectations for them as a partner with a deep understanding of the Japanese market and culture, as well as extensive experience in the communication domain.
We look forward to creating a new relationship between Japanese companies/brands and North American fandoms through this initiative.'
■ About Sounds Good Company
Sounds Good Company (SG) is a creative company that plans, produces, and develops businesses in the media, culture, and digital communication domains, operating under the concept 'If it doesn't communicate, it doesn't exist.'
The company emphasizes communication structures and engages in content development, marketing support, and media partnerships. In recent years, it has focused on the North American market, strengthening the overseas expansion of Japanese companies and brands through its partnership with allkpop.
Company Name: Sounds Good Company
Representative: Kohei Funayama, Representative Director
Location: A&X Building BF, 2-1-14 Kanda Sarugakucho, Chiyoda-ku, Tokyo 101-0064
Corporate Website: https://sgood.jp/
alkpop: https://www.allkpop.com/
FAQ
What is the main purpose of this partnership?
To support Japanese companies and brands in expanding into the North American market using allkpop's media platform and SG's marketing expertise.
Who is allkpop's main audience?
Trend-sensitive K-Culture fans in their 18s to 30s, primarily in North America.
What kind of company is SG?
A creative company that plans, produces, and develops businesses in the media, culture, and digital communication domains.