[Frizz Care Enters the Next Stage] Not Just "Straightening Frizz," but "Maintaining the Straightened State" - Hair Care Brand "REMUNE" Launches

"Frizz care is complete only when the straightened state is maintained."

*1 Refers to improving hair texture (shine and manageability) through damage repair. *2 Refers to improving and maintaining hair texture through styling effects. *3 Images are for illustrative purposes.

This is the new concept of frizz care proposed by REMUNE.

Until now, frizz care has focused on repairing hair and straightening frizz. However, hair that is beautifully styled in the morning gradually changes over time due to the effects of humidity, sweat, friction, and other factors. We want the hair that was beautifully styled in the morning to last all day. Addressing this unchanging desire, we arrived at a single concept.

REMUNE proposes "maintaining the straightened state" as the value of frizz care, not just "straightening it."

Science Cape Co., Ltd. (Tokyo, Representative Director: Yuko Matsuzaki) will launch "REMUNE," a new hair care brand born from this concept, in July 2026.

New Value of Frizz Care Proposed by REMUNE

Repairing hair and straightening frizz are essential values for achieving beautiful hair.

However, isn't what consumers truly want their hair to remain beautiful for as long as possible after styling in the morning?

Therefore, REMUNE considers "maintaining the straightened state" as the value of frizz care.

Proprietary "Stretch Hold Formula*2"

*3

Adopting the proprietary Stretch Hold Formula*2, which aims to achieve both "frizz correction*2" and "style maintenance*1." By combining hair repair ingredients such as Tosylate*1, Levulinic Acid*2, Fiberhance*3, and Elaplex*4 with the plant-derived texture-keeping ingredient "Stretch Guar Gum*8," we aimed to create a formula that repairs hair while maintaining its straightened state.

*1 Diammonium Ditosylamide *2 Hair repair ingredient *3 Hydroxypropyl Gluconamide, Hydroxypropyl Ammonium Gluconate *4 Cystamine Dimalate *5 Hydrolyzed Keratin (Wool) *6 Cystine *7 Hydrolyzed Collagen PG-Propyl Methylsilanediol, Gamma-Docosalactone, Meadowfoam-δ-Lactone (all hair repair ingredients) *8 Guar Hydroxypropyltrimonium Chloride (moisturizing ingredient) *1 Refers to improving hair texture (shine and manageability) through damage repair. *2 Refers to improving and maintaining hair texture through styling effects. *3 All images are for illustrative purposes.

Product Overview

Stretching Milk Texture

Features a smooth, stretching milk texture containing Stretch Guar Gum*8. It adheres to each strand of hair, spreading evenly and allowing repair ingredients to penetrate, aiming to create a formula that repairs hair while maintaining its straightened state.

* Can be used after towel-drying at night or on dry hair in the morning.

Straight Care Milk - Moist

For hair prone to dryness and frizz.

A hair milk that repairs hair, straightens frizz, and leads to a manageable finish.

Product Name: REMUNE Straight Care Milk - Moist

Net Content: 50g

Price: ¥1,600 (excluding tax) / ¥1,760 (including tax)

Straight Care Milk - Smooth

For fine hair or those who prefer a light texture.

A hair milk that repairs hair, straightens frizz, and leads to smooth, manageable hair.

Product Name: REMUNE Straight Care Milk - Smooth

Net Content: 50g

Price: ¥1,600 (excluding tax) / ¥1,760 (including tax)

Straight Care Serum

For root frizz that returns over time.

A mist-type repair serum that can be easily applied to the hard-to-reach inner parts and roots of the hair.

Product Name: REMUNE Straight Care Serum

Net Content: 180mL

Price: ¥1,800 (excluding tax) / ¥1,980 (including tax)

<Release Date>

Starting sequentially from July 3, 2026

[Available Stores] All Don Quijote group stores *Some stores may not carry the product. [EC] Official Online Shop https://remune.net/

Brand Message

Suddenly, my beauty lasts.

REMUNE wants to deliver more than just the moment your hair becomes beautiful.

When you happen to look in the mirror,

"I still look good today."

That sense of security.

Daily hair care leads to hair that allows you to spend the day comfortably until the end of the day, not just "beautiful in the morning."

This sentiment is encapsulated in the brand message:

"Suddenly, my beauty lasts."

[Contact Information]

Company Name: Science Cape Co., Ltd.

TEL: 03-5990-2385

REMUNE Official Website: https://remune.net/