The optimal solution for 'Drinkable Recovery'. 'Esperanza El Capitan', fusing the power of traditional plants and creativity, to be unveiled at Tokyo Big Sight from 4/15
Cornerstone Inc. launches new self-care brand 'Esperanza'. The first product, a highly concentrated Hawthorn berry recovery drink 'El Capitan', will be unveiled at the Sports Team & Athlete General Exhibition at Tokyo Big Sight on April 15, 2026.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:27 (5h 27m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:21 (216h 53m after Collected)
Cornerstone Inc. (Headquarters: Saitama Prefecture, CEO: Kisyoh Hayami), a creative company that fuses the four domains of 'Video', 'Design', 'Aroma', and 'Self-care' to contribute to people's well-being, has launched a new brand, 'Esperanza', symbolizing the full-scale launch of its self-care business. As the first product, 'Esperanza El Capitan', a high-performance beverage that concentrates the power of traditional plants cherished throughout China's 2000-year history using proprietary technology, will be unveiled for the first time at the 'Sports Team & Athlete General Exhibition' held at Tokyo Big Sight from Wednesday, April 15, 2026.
Visual, olfactory, and physical sensation. Through a multifaceted approach, our company designs 'time to cherish oneself', proposing a 'high-quality recovery environment' truly desired by the bodies of athletes and business persons who continuously push their limits.
■ Development Background: 20 years of track record and the globally recognized efficacy of 'Hawthorn'
Fatigue does not occur suddenly one day. Reactive oxygen species 'superoxide' generated during daily activities and exercise cause minor damage, appearing as a result of accumulation in the body. Nipping these 'sparks of fatigue' in the bud on the same day is the key to maintaining a healthy rhythm.
The main ingredient of this product, 'Hawthorn', has a remarkable history and capability. Treasured as a traditional Chinese medicine for 2000 years in China, and known as 'Hawthorn berry' in modern Europe and America, its usefulness is globally recognized to the extent that it is utilized in the treatment of heart diseases.
Through a partnership with NDC Co., Ltd., which has a solid track record in hawthorn health food development for 20 years, the power of this traditional plant is extracted and concentrated without waste. By adding our creative perspective, we have elevated it into a high-performance beverage optimized for modern high-performers.
■ 3 Main Features of 'Esperanza El Capitan'
1. Only 10ml a day. 'Ultra-concentrated' maximizing the power of Hawthorn
The traditional power of hawthorn is concentrated using proprietary technology. While keeping the recommended single intake amount to a mere 10ml, it delivers the necessary ingredients directly. It enables easy and highly efficient care even under harsh conditions where high recovery power is required.
2. Caffeine-free formula. Nighttime habits become tomorrow's explosive power
With a caffeine-free specification that does not hinder the quality of sleep, it is optimal for a 'nighttime habit' before bed. It guides the mind and body to deep rest at the end of the day, preparing the foundation to draw out the best performance the next morning.
3. Changes appearing from the 3rd day. Overwhelming sense of speed that surprised monitors
In a preliminary monitor survey, many respondents answered that they 'feel a change from the 3rd day (*)', This reliable response in a short period supports the motivation of professionals seeking results.
*These are perceived values based on our own research and monitor surveys, and do not guarantee effectiveness.
■ About the Exhibition and First Unveiling at the 'Sports Team & Athlete General Exhibition'
We will unveil the new brand 'Esperanza' for the first time at the 'Sports Team & Athlete General Exhibition' held at Tokyo Big Sight from Wednesday, April 15 to Friday, April 17, 2026. Please experience the '10ml impact' born from the fusion of historically backed hawthorn power and modern creativity at the venue.
'Sports Team & Athlete General Exhibition'
Visual, olfactory, and physical sensation. Through a multifaceted approach, our company designs 'time to cherish oneself', proposing a 'high-quality recovery environment' truly desired by the bodies of athletes and business persons who continuously push their limits.
■ Development Background: 20 years of track record and the globally recognized efficacy of 'Hawthorn'
Fatigue does not occur suddenly one day. Reactive oxygen species 'superoxide' generated during daily activities and exercise cause minor damage, appearing as a result of accumulation in the body. Nipping these 'sparks of fatigue' in the bud on the same day is the key to maintaining a healthy rhythm.
The main ingredient of this product, 'Hawthorn', has a remarkable history and capability. Treasured as a traditional Chinese medicine for 2000 years in China, and known as 'Hawthorn berry' in modern Europe and America, its usefulness is globally recognized to the extent that it is utilized in the treatment of heart diseases.
Through a partnership with NDC Co., Ltd., which has a solid track record in hawthorn health food development for 20 years, the power of this traditional plant is extracted and concentrated without waste. By adding our creative perspective, we have elevated it into a high-performance beverage optimized for modern high-performers.
■ 3 Main Features of 'Esperanza El Capitan'
1. Only 10ml a day. 'Ultra-concentrated' maximizing the power of Hawthorn
The traditional power of hawthorn is concentrated using proprietary technology. While keeping the recommended single intake amount to a mere 10ml, it delivers the necessary ingredients directly. It enables easy and highly efficient care even under harsh conditions where high recovery power is required.
2. Caffeine-free formula. Nighttime habits become tomorrow's explosive power
With a caffeine-free specification that does not hinder the quality of sleep, it is optimal for a 'nighttime habit' before bed. It guides the mind and body to deep rest at the end of the day, preparing the foundation to draw out the best performance the next morning.
3. Changes appearing from the 3rd day. Overwhelming sense of speed that surprised monitors
In a preliminary monitor survey, many respondents answered that they 'feel a change from the 3rd day (*)', This reliable response in a short period supports the motivation of professionals seeking results.
*These are perceived values based on our own research and monitor surveys, and do not guarantee effectiveness.
■ About the Exhibition and First Unveiling at the 'Sports Team & Athlete General Exhibition'
We will unveil the new brand 'Esperanza' for the first time at the 'Sports Team & Athlete General Exhibition' held at Tokyo Big Sight from Wednesday, April 15 to Friday, April 17, 2026. Please experience the '10ml impact' born from the fusion of historically backed hawthorn power and modern creativity at the venue.
'Sports Team & Athlete General Exhibition'