Lawson to Introduce Food Sharing Service "TABETE" from May 11 (Monday). Pilot Project for Food Loss Reduction Begins.
Lawson will introduce the food sharing service "TABETE" at two stores starting May 11, 2026, to launch a pilot project aimed at reducing food loss. Users can purchase products nearing their expiration date at a 50% discount via the app, with the goal of maximizing food loss reduction and attracting new customers.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 12:52 (1h 20m after Collected)
### Overview of the Pilot Project
▪️ Implementation Period: From Monday, May 11, 2026
▪️ Participating Stores:
A total of 2 stores
・Natural Lawson Roppongi Hills Store
・Lawson TOC Osaki Store
▪️ Sales Format: Eligible products will be listed on the TABETE app, and users can select and rescue (purchase) products at a 50% discount from the regular selling price, then pick them up at the store.
▪️ Target Products: Products nearing their expiration date, such as bentos, side dishes, bread, and desserts sold at each store.
### Three Features of This Pilot Project
1. **Verification in the Convenience Store Sector**
This pilot project will verify the optimization of a food sharing app within the convenience store sector.
2. **Evolving Traditional Food Sharing with a "Selectable" Experience**
Traditionally, the "lucky bag style" (where the contents are a surprise upon pickup) has been the mainstream listing format on TABETE. However, this pilot project adopts a mechanism where users can individually select products on the app. By offering the experience of choosing desired products, in addition to the 50% price benefit, we aim to increase affinity with the daily purchasing behavior of convenience store users and maximize the effect of food loss reduction. Furthermore, after incorporating user feedback during the pilot project, we will consider selling products in combination with the lucky bag style.
3. **Quantitative Evaluation of Food Loss Reduction and Customer Attraction Effects**
In this pilot project, the following will be measured as key indicators:
・Food loss reduction effect: Changes in the volume and value of discarded target products.
・Customer attraction effect: Number of new customers via TABETE, and ripple effect on overall store sales.
This is not merely about "selling leftovers," but about verifying a model that leads to reducing opportunity loss for stores and contributing to sales and profit through customer attraction.
### Future Developments
We will confirm the food loss reduction effect in this pilot project, establish optimized operations with minimal on-site operational burden, and verify the potential for expanding the number of target stores.
### About the Food Loss Reduction App "TABETE"
"TABETE" is an app that connects users with food that is still delicious and safe to eat but is at risk of becoming "food loss" from bakeries, cake shops, hotels, restaurants, supermarkets, and more.
Through this mechanism, known as "food sharing," stores can reduce waste and secure sales, while users can enjoy delicious food at a discount and contribute to society. We support a "gentle form of consumption" that creates a sustainable food cycle where everyone can comfortably participate.
Users: Approximately 1.26 million
Listed Stores: Approximately 3,300 stores (as of May 2026)
▶ iOS App: https://apps.apple.com/jp/app/tabete/id1392919676
▶ Android App: https://play.google.com/store/apps/details?id=me.tabete.tabete
▶ Web Page: https://tabete.me/
▶ Case Studies: https://note.com/tabete/m/md5f5a28eb4ff
### About CoCooking Inc.
Company Name: CoCooking Inc.
Location: 1-29-17 Motoyado, Higashimatsuyama City, Saitama Prefecture
Representative: Representative Director Kazuma Kawagoe
Business Activities: Operation of food loss reduction platform "TABETE", event/workshop business, pattern language creation business
URL: https://cocooking.co.jp
▪️ Implementation Period: From Monday, May 11, 2026
▪️ Participating Stores:
A total of 2 stores
・Natural Lawson Roppongi Hills Store
・Lawson TOC Osaki Store
▪️ Sales Format: Eligible products will be listed on the TABETE app, and users can select and rescue (purchase) products at a 50% discount from the regular selling price, then pick them up at the store.
▪️ Target Products: Products nearing their expiration date, such as bentos, side dishes, bread, and desserts sold at each store.
### Three Features of This Pilot Project
1. **Verification in the Convenience Store Sector**
This pilot project will verify the optimization of a food sharing app within the convenience store sector.
2. **Evolving Traditional Food Sharing with a "Selectable" Experience**
Traditionally, the "lucky bag style" (where the contents are a surprise upon pickup) has been the mainstream listing format on TABETE. However, this pilot project adopts a mechanism where users can individually select products on the app. By offering the experience of choosing desired products, in addition to the 50% price benefit, we aim to increase affinity with the daily purchasing behavior of convenience store users and maximize the effect of food loss reduction. Furthermore, after incorporating user feedback during the pilot project, we will consider selling products in combination with the lucky bag style.
3. **Quantitative Evaluation of Food Loss Reduction and Customer Attraction Effects**
In this pilot project, the following will be measured as key indicators:
・Food loss reduction effect: Changes in the volume and value of discarded target products.
・Customer attraction effect: Number of new customers via TABETE, and ripple effect on overall store sales.
This is not merely about "selling leftovers," but about verifying a model that leads to reducing opportunity loss for stores and contributing to sales and profit through customer attraction.
### Future Developments
We will confirm the food loss reduction effect in this pilot project, establish optimized operations with minimal on-site operational burden, and verify the potential for expanding the number of target stores.
### About the Food Loss Reduction App "TABETE"
"TABETE" is an app that connects users with food that is still delicious and safe to eat but is at risk of becoming "food loss" from bakeries, cake shops, hotels, restaurants, supermarkets, and more.
Through this mechanism, known as "food sharing," stores can reduce waste and secure sales, while users can enjoy delicious food at a discount and contribute to society. We support a "gentle form of consumption" that creates a sustainable food cycle where everyone can comfortably participate.
Users: Approximately 1.26 million
Listed Stores: Approximately 3,300 stores (as of May 2026)
▶ iOS App: https://apps.apple.com/jp/app/tabete/id1392919676
▶ Android App: https://play.google.com/store/apps/details?id=me.tabete.tabete
▶ Web Page: https://tabete.me/
▶ Case Studies: https://note.com/tabete/m/md5f5a28eb4ff
### About CoCooking Inc.
Company Name: CoCooking Inc.
Location: 1-29-17 Motoyado, Higashimatsuyama City, Saitama Prefecture
Representative: Representative Director Kazuma Kawagoe
Business Activities: Operation of food loss reduction platform "TABETE", event/workshop business, pattern language creation business
URL: https://cocooking.co.jp