[1st Half 2026] Corporate BCP Shifts from 'Storage' to 'Distribution'? Hansokuhin Ryutsu Center Releases 'Top 5 Disaster Prevention Novelty Ranking'

Hansokuhin Ryutsu Center, a provider of novelty and promotional goods operated by Koei Trade Co., Ltd. (HQ: Chuo-ku, Osaka; Representative Director: Koichi Uesugi), has published its 'Top 5 Disaster Prevention Novelty Ranking' based on order data from the first half of 2026 (January to June).

■ Background: Corporate Social Responsibility (BCP) Drives 'Distributed Novelties'

Amidst the recent surge in earthquakes and record-breaking heavy rain, corporate disaster prevention measures have evolved beyond 'in-house stockpiling' to 'distributed types' aimed at helping employees return home during emergencies and raising safety awareness among customers. Companies, in particular, are upgrading their stockpiles from a BCP (Business Continuity Plan) perspective, while schools and local governments are increasingly utilizing disaster relief items as part of their public awareness activities.

Items that are not only useful in emergencies but also easy to store and distribute ranked highly.

■ Summary of Data
Collection Period: January 2026 to June 2026
Subjects: Sales record data for disaster-related products at Hansokuhin Ryutsu Center
Method: Based on order quantity during the period

■ Top 5 Disaster Prevention Novelty Ranking

1st Place: Emergency Bottle Kit (V010296)
Features: A set that includes a whistle and light inside a water bottle, designed for storage on desks or in cars.
Key Factor: Surge in demand from companies wanting to provide individual kits separate from main stockpiles, particularly among transportation and construction firms in Osaka.

2nd Place: 'Moshimoni Sonaeru' Light & Whistle (M036855)
Features: Ultra-light, compact design for daily carrying.
Key Factor: High appreciation for portability, allowing attachment to bags for peace of mind anywhere.

3rd Place: Emergency Aluminum Sheet (V010650)
Features: A standard item with excellent cold protection and heat retention.
Key Factor: Popular as a low-cost, functional giveaway at disaster prevention events.

4th Place: 5-Year Shelf-Life Disaster Prevention Wet Wipes (M560020)
Features: Long-term storage model for sanitary issues during evacuation.
Key Factor: High demand for municipal distribution, supported by the company's 'quick delivery' capability.

5th Place: Emergency Portable Toilet (V010651)
Features: A necessity for resolving 'toilet issues' during water outages.
Key Factor: Increasing adoption as gifts for contracting parties, especially as preparation for rainy season and flood damage.

■ Changing Awareness of Disaster Prevention
The ranking features many compact items that are easy to carry and integrate into daily life. This indicates rising demand for items meant to raise awareness and prompt a review of preparedness. Beyond stockpiling at home or office, there is a clear trend prioritizing portability and practicality for when disasters occur away from home.

■ Strengthening Product Proposals for Disaster Prevention Awareness
As clients seek proposals tailored to specific uses and audiences, Hansokuhin Ryutsu Center leverages its extensive production track record to support the BCP stockpiling and awareness activities of corporations, schools, and local governments.