Most Important Metric for Email Marketers is 'Open Rate' [Combeez Inc.]
Key facts
- Most Important Metric for Email Marketers is 'Open Rate' [Combeez Inc.]
- Combeez Inc. conducted a survey on effectiveness measurement indicators for email marketing and found that open rate is the most prioritized. A gap in metrics between field operators and management was also noted.
- Source: PR Times
- Date: June 16, 2026
Direct answer
Combeez Inc. conducted a survey on effectiveness measurement indicators for email marketing and found that open rate is the most prioritized. A gap in metrics between field operators and management was also noted.
- Citation
- Most Important Metric for Email Marketers is 'Open Rate' [Combeez Inc.] (June 16, 2026), PR Times
- Source
- PR Times
- Date
- June 16, 2026
Combeez Inc. conducted a survey on effectiveness measurement indicators for email marketing and found that open rate is the most prioritized. A gap in metrics between field operators and management was also noted.
📋 Article Processing Timeline
- 📰 Published: June 16, 2026 at 19:00
- 🔍 Collected: June 16, 2026 at 21:18 (2h 18m after Published)
- 🤖 AI Analyzed: June 16, 2026 at 21:34 (16 min after Collected)
Combeez Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yuichiro Yamazaki) conducted an original survey in May 2026 on effectiveness measurement indicators for email marketing. The survey targeted personnel who have sent email newsletters, confirming the indicators they prioritize in effectiveness measurement and those requested by the company or supervisors. The results showed that the most common response regarding indicators prioritized by email marketers themselves was related to 'open rate,' indicating a tendency for field operators to prioritize getting readers to open emails. On the other hand, indicators requested by the company or supervisors included conversion-related metrics such as sales, inquiries, and purchases, suggesting a potential gap in performance indicators between field operators and management.
▼ Secrets to Improve Open Rate, Click Rate, and Conversion Rate! ▼
https://x.gd/D5Fmw
Most Important Metric for Email Marketers is 'Open Rate'
When asked about the indicators they consider important in effectiveness measurement, the most common response was related to open rate at 44%. This was followed by click rate at 14% and conversion-related responses at 8-10%. Other indicators mentioned included increases in website visitors and in-store visits, which are actions taken after email distribution. From these results, it can be inferred that email marketers tend to prioritize whether emails are being opened by readers. Open rate is directly linked to improvements in subject lines and distribution timing, making it an easily verifiable indicator for daily operational improvements.
Potential Gap Between Indicators Requested by Company/Supervisors
On the other hand, indicators requested by the company or supervisors included conversion-related metrics, open rate, click rate, and website views. While email marketers tend to prioritize open rate, companies and supervisors tend to seek metrics closer to final outcomes such as sales, inquiries, and purchases. Email marketing is not just about distribution; it involves multiple actions such as opening, clicking, visiting the website, inquiring, and purchasing that lead to results. Therefore, it is easy for a difference in perspective to arise where field operators prioritize 'whether emails are being opened' and management prioritizes 'whether results are being achieved.'
Importance of Viewing Post-Distribution Email Actions as a Continuous Flow
The survey results suggest that there may be a difference in the indicators viewed by field operators and management in email marketing operations. For operators, open rate is an important indicator that helps in reviewing subject lines, distribution timing, and content. On the other hand, for companies and supervisors, whether final sales, inquiries, and purchases are being achieved is more likely to be prioritized. To resolve this gap, it is important not to view open rate, click rate, and conversion as separate numbers, but to visualize post-distribution reader actions as a continuous flow. If open rate is high but does not lead to clicks, there may be issues with the body text or navigation. If click rate is high but does not lead to conversion, there may be a need to review the landing page or offer content. To accurately grasp the results of email marketing, it is necessary to comprehensively confirm the flow from opening to final results, rather than judging based on a single indicator.
Survey Overview
Survey Target: Personnel involved in email marketing operations
Survey Period: May 4, 2026 - May 29, 2026
Number of Respondents: 50
Survey Content: Indicators prioritized in email marketing effectiveness measurement
Results: Operators prioritize open rate the most. There may be a gap with indicators requested by the company/supervisors.
*Note: This survey is an original survey and does not guarantee that similar trends apply to all email marketing operations.
Combeez's Helpful Resources
The company is characterized by unique content creation and conducts daily research on marketing and promotions. Resources related to email newsletters that get opened, email bodies that get clicked, and strategies that convert to actions are available here.
▼ Secrets to Improve Open Rate, Click Rate, and Conversion Rate! ▼
https://x.gd/D5Fmw
Company Information
Company Name: Combeez Inc.
Address: 24-12 Shibuya 2-chome, Shibuya-ku, Tokyo 150-6145 Shibuya Scramble Square
Representative Director: Yuichiro Yamazaki
Established: 2002
Business Content: Sales of email distribution tools 'Combeez Mail,' 'Combeez Mail Plus,' and 'Combeez Mail Light'
▼ Secrets to Improve Open Rate, Click Rate, and Conversion Rate! ▼
https://x.gd/D5Fmw
Most Important Metric for Email Marketers is 'Open Rate'
When asked about the indicators they consider important in effectiveness measurement, the most common response was related to open rate at 44%. This was followed by click rate at 14% and conversion-related responses at 8-10%. Other indicators mentioned included increases in website visitors and in-store visits, which are actions taken after email distribution. From these results, it can be inferred that email marketers tend to prioritize whether emails are being opened by readers. Open rate is directly linked to improvements in subject lines and distribution timing, making it an easily verifiable indicator for daily operational improvements.
Potential Gap Between Indicators Requested by Company/Supervisors
On the other hand, indicators requested by the company or supervisors included conversion-related metrics, open rate, click rate, and website views. While email marketers tend to prioritize open rate, companies and supervisors tend to seek metrics closer to final outcomes such as sales, inquiries, and purchases. Email marketing is not just about distribution; it involves multiple actions such as opening, clicking, visiting the website, inquiring, and purchasing that lead to results. Therefore, it is easy for a difference in perspective to arise where field operators prioritize 'whether emails are being opened' and management prioritizes 'whether results are being achieved.'
Importance of Viewing Post-Distribution Email Actions as a Continuous Flow
The survey results suggest that there may be a difference in the indicators viewed by field operators and management in email marketing operations. For operators, open rate is an important indicator that helps in reviewing subject lines, distribution timing, and content. On the other hand, for companies and supervisors, whether final sales, inquiries, and purchases are being achieved is more likely to be prioritized. To resolve this gap, it is important not to view open rate, click rate, and conversion as separate numbers, but to visualize post-distribution reader actions as a continuous flow. If open rate is high but does not lead to clicks, there may be issues with the body text or navigation. If click rate is high but does not lead to conversion, there may be a need to review the landing page or offer content. To accurately grasp the results of email marketing, it is necessary to comprehensively confirm the flow from opening to final results, rather than judging based on a single indicator.
Survey Overview
Survey Target: Personnel involved in email marketing operations
Survey Period: May 4, 2026 - May 29, 2026
Number of Respondents: 50
Survey Content: Indicators prioritized in email marketing effectiveness measurement
Results: Operators prioritize open rate the most. There may be a gap with indicators requested by the company/supervisors.
*Note: This survey is an original survey and does not guarantee that similar trends apply to all email marketing operations.
Combeez's Helpful Resources
The company is characterized by unique content creation and conducts daily research on marketing and promotions. Resources related to email newsletters that get opened, email bodies that get clicked, and strategies that convert to actions are available here.
▼ Secrets to Improve Open Rate, Click Rate, and Conversion Rate! ▼
https://x.gd/D5Fmw
Company Information
Company Name: Combeez Inc.
Address: 24-12 Shibuya 2-chome, Shibuya-ku, Tokyo 150-6145 Shibuya Scramble Square
Representative Director: Yuichiro Yamazaki
Established: 2002
Business Content: Sales of email distribution tools 'Combeez Mail,' 'Combeez Mail Plus,' and 'Combeez Mail Light'
FAQ
What is the importance of effectiveness measurement indicators in email marketing?
Effectiveness measurement indicators are crucial for accurately assessing the results of email marketing and improving operations.
Why does the gap between field operators and management in metrics occur?
Field operators prioritize direct indicators like open rates, while management focuses on final outcomes such as sales and inquiries, leading to a gap.
What are specific methods to improve open rates?
Improving subject lines, optimizing send times, and reviewing email content are effective methods.