A Short Video Channel Dedicated to Making Marketing More Fun Launches [Combeez Inc.]

Combeez Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuichiro Yamazaki) revamped its YouTube channel on June 4th. With this renewal, the channel will adopt the theme 'Making Marketing More Fun' and will distribute short videos featuring trivia about marketing and branding that everyone will want to peek at. The renewal involves rethinking the channel's theme, changing it to content that allows viewers to learn the behind-the-scenes of marketing related to companies, products, and brands in a short, enjoyable time. Planned topics include 'Nike's soles were born from a waffle maker,' 'Suntory revived the market with highballs,' and 'The reason Hello Kitty has no mouth.' By utilizing the easily viewable format of short videos, the channel aims to convey marketing topics, which can often seem specialized, in a fun and easy-to-understand manner. The update frequency is scheduled for three times a week, aiming to be used as a medium for continuous engagement. The daily life of the official character 'Konbee-chan' will continue to be updated on TikTok. The company is characterized by its content creation that leverages unique ideas and conducts daily research on marketing and promotions.