A small change makes a big difference! Surprisingly lightweight, a new pouch that functions beyond a "pouch" to organize the inside of your "bag" fully launched.
Kolore Co., Ltd. announced the official launch of a popular item, the "Mini Pouch (vertical/horizontal type)," a product by the "yekla" brand, directed by product designer Yukiko. Available in limited quantities previously, it will become a standard product on their official website from April 27, 2026. This pouch is designed to reduce the burden on women who tend to carry more belongings by being surprisingly lightweight and capable of organizing the inside of a bag beautifully.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:40 (14h 9m after Collected)
Kolore Co., Ltd. (Headquarters: Iwamotocho, Chiyoda-ku, Tokyo; Representative Director and President: Tomonari Miyauchi) is officially launching and making a standard product of the popular "Mini Pouch (vertical and horizontal types)" (Price: 2,145 yen ; Colors: Black/Navy/Graphite Gray), which has been repeatedly released in limited quantities from "yekla," a brand directed by product designer Yukiko, known for providing wonderful experiences through reliable quality and sophisticated design. This product will be available on the official website from April 27, 2026.
A "pouch" that allows for easy storage and a clear view of its contents is indispensable for many women. It is no exaggeration to say that most people use it daily. This product was developed with the aim of not just serving as a mere "pouch," but also beautifully organizing the inside of your existing "bag."
Furthermore, to alleviate the burden on women who tend to carry many items, thorough attention was paid to its lightweight design. By not using core materials and leveraging the inherent lightness of the fabric itself, a surprisingly light specification has been achieved. Additionally, thanks to a design that utilizes the fabric's intrinsic strength, it also boasts a stable self-standing ability when placed down.
Director Yukiko launched "yekla" as a brand that focuses on small daily discoveries and stresses related to life, giving form to "things we'd be happy to have but don't exist in the world." The brand has gained empathy and positive reviews from many customers for Yukiko's meticulously crafted design philosophy and careful manufacturing. Our company supports all aspects of manufacturing, from planning to production, contributing to the realization of quality.
**■ Product Features**
① Excellent visibility for storage, retrieve without searching
Even with an organizing "pouch," small stresses often arise, such as difficulty finding items inside or not having a fixed storage place. This product reduces the effort of searching and enhances daily usability by designing fixed positions for belongings.
② Two types (vertical/horizontal) x three colors, chosen to match your belongings
Disorder in "pouches" and "bags" causes the stress of searching. This product was born to reduce the unconsciously accumulating small burdens like "can't find it → panicked." Designed to be chosen according to belongings, "bag" size, shape, and color, it helps organize and maintain the beautiful positioning of items. The vertical type is recommended for backpacks and bucket-style totes, allowing tall cosmetics to be stored upright and quickly and smartly retrieved by simply pulling them out. The horizontal type is recommended for wide totes and Boston bags, with high visibility for a quick overview of contents, organizing gadgets and daily necessities, and functioning as a "usable hub" anywhere.
③ Surprisingly lightweight yet self-standing, fits any bag
A characteristic feature is its stability, standing upright smoothly when placed and not easily tipping over. Instead of using core materials, the design leverages the inherent strength of the fabric itself, achieving both lightness and firm self-standing ability. By being self-standing, it also functions as a partition inside a "bag," enhancing ease of storage.
**■ Product Details**
"Mini Pouch" (vertical/horizontal type)
● Price: 2,145 yen
● Colors: Black / Navy / Graphite Gray
● Types: Vertical (H11×W9×D4cm) / Horizontal (H9×W12×D4cm)
● Material: 100% Polyester
● Other: Comes with an original charm
**■ Sales Channels**
Official Website https://yekla.net/
Official Blog https://yekla.co.jp/blog/goods/bag-contents-organize/
**■ yekla Director**
Ms. Yukiko
Graduated from an art university. While enrolled, she broadly studied fields such as spatial, interior, and display design, centered on product design. Afterwards, she engaged in product planning for OEM for companies for about 20 years. Primarily involved in bags and pouches, she consistently participated from design proposal to specification design, sample supervision, and mass production. She visited production sites both domestically and internationally, deeply involved in communication with overseas factories, selection and procurement of materials and auxiliary materials. She has pursued manufacturing that emphasizes "product completeness" as an object, including not only design but also material characteristics, structure, durability, and usability. Through many years of practical experience, her strengths include specialized knowledge of materials and specifications, and realistic product design based on actual manufacturing processes. Additionally, her Instagram account @yukiko_noie, which disseminates lifestyle tips based on the theme of "easy and organized living even when busy" from a professional and unique perspective, has over 330,000 followers.
**■ Regarding Our Quality Standards**
① Reliable Trust and Safety
Utilizing knowledge and know-how cultivated over more than 20 years in production sites, we conduct material inspections and physical property tests according to product characteristics.