Collexia Co., Ltd. (Headquarters: Nakano-ku, Tokyo; CEO: Mikio Murayama; hereinafter "Collexia") announces that Ren Serizawa, Marketing Scientist and Executive Officer at Collexia and Research Director at the Japan Evidence-Based Marketing Institute, will take the stage at the hosted keynote session of "Nikkei Cross Trend FORUM 2026," to be held on July 28, 2026 (Tue).
In this keynote session, Byron Sharp, author of the global bestseller How Brands Grow: What Marketers Don't Know (Asahi Shimbun Publishing) and Director of the Ehrenberg-Bass Institute for Marketing Science at the University of Adelaide, will make a rare visit to Japan. He will engage in a special dialogue with Ren Serizawa, Japan's leading expert in evidence-based marketing, to discuss true brand growth strategies for succeeding in the AI era and the latest advancements in scientific marketing research. This high-level joint session brings together two top global thought leaders to define the next-generation standards of marketing.
Background and Highlights of the Session
KEY FIGURES
Rapid advancements in AI technology are dramatically transforming the marketing landscape. However, no matter how sophisticated technology becomes, there remain fundamental "scientific laws" underlying how consumers perceive, choose, and form habits around brands—laws that never change.
This session offers a rare opportunity to experience firsthand the insights of Byron Sharp, a world-leading authority who continues to redefine marketing through data and evidence. Ren Serizawa, a key driver of evidence-based marketing in Japan, will join Sharp to uncover, using the latest global research data, the "true brand growth strategies" companies should adopt in today's uncertain AI era. Witness the cutting edge of marketing science—where data and evidence surpass intuition and anecdote—live at the event.
Session Overview
Date and Time: July 28, 2026 (Tue) 10:00–11:00
Event Name: Nikkei Cross Trend FORUM 2026
Session: Hosted Keynote (In-person event)
Theme: Scientific Marketing from the Latest Research: Brand Growth Strategies for the AI Era
Speakers:
Byron Sharp (Director, Ehrenberg-Bass Institute for Marketing Science, University of Adelaide)
Ren Serizawa (Executive Officer, Collexia Co., Ltd. / Research Director, Japan Evidence-Based Marketing Institute)
View details
Speaker Profiles
Byron Sharp
Director of the Ehrenberg-Bass Institute for Marketing Science at the University of Adelaide. Author of global bestsellers including How Brands Grow: What Marketers Don't Know and Marketing: Theory, Evidence, Practice. A pioneer in evidence-based marketing.
Ren Serizawa (Serizawa Ren)
Executive Officer, Collexia Co., Ltd. / Research Director, EBMI. As a consultant in evidence-based marketing, he supports corporate market expansion while also engaging in writing, public speaking, and corporate training. His books include Understanding the 'Un' Customer: Why Do We Only See Customers as Those Who Buy?; Strategy Pretend: Problems Before Marketing; and The Science of 'Un' Customer Strategy: Memory and Habits Beyond Consumer Indifference (all published by Nikkei BP). These works have gone into multiple printings and have been translated and released across Asia. Member of the Japan Marketing Society, Advisory Board member for Nikkei Cross Trend, daily reader of international academic papers, and cat lover.
<Official LINE Account for Ren Serizawa>
This account delivers content not included in his books, such as updates on the latest evidence, a Q&A section (FAQ) for readers, and event information. Registration is open to readers, making it a valuable tool for continuous learning. <Official LINE Account for Ren Serizawa>
Company Overview: Collexia Co., Ltd.
Company Name: Collexia Co., Ltd.
Headquarters: 4-30-9 Higashi-Nakano, Nakano-ku, Tokyo 164-0003
Representative: Mikio Murayama
Founded: July 22, 2011
URL: http://www.collexia.co.jp/
Media Inquiries:
Collexia Co., Ltd. Public Relations: Kimura, Nonoe, Hayashi
TEL: 03-5937-0137
FAX: 03-5937-0138
Mail: m@collexia.co.jp
FACT BOX
- Source: PR TIMES
- Category: Event