Nao Shows Off Her Singing and Dancing with a Full Happy Aura at a Kojima Store! Kojima's New TV CM "Big Sunny Smile Odoridashichau Edition" Airs from Friday, April 24

Kojima Co., Ltd. of the Bic Camera Group (Headquarters: Utsunomiya City, Tochigi Prefecture; President and Representative Director: Yuji Nakazawa) will broadcast a new TV commercial "Big Sunny Smile Odoridashichau (Starts Dancing) Edition" featuring actor Nao, who serves as an ambassador, nationwide (excluding some regions) starting Friday, April 24, 2026. Founded in Utsunomiya City, Tochigi Prefecture in 1955, our company celebrated its 70th anniversary in April 2025. Connected to the feelings at the time of our founding, we have set our purpose as "being a lifestyle support company that creates a bright and warm future full of smiles through home appliances," and have upheld the corporate philosophy of "making customers' lives 'more comfortable,' 'more convenient,' and 'more enjoyable.' Lifestyle Support Kojima." Then, taking the 70th anniversary as an opportunity, we established the brand message "Big Sunny Smile: Bringing a sunny spot to the community with smiles" as a new step forward. We have asked Nao, who has a natural and bright smile, to serve as an ambassador as the "face of Kojima." In the new commercial featuring Nao, she comes to Kojima as usual, and her smile spreads as she finds new products and converses with store clerks. Meanwhile, she unconsciously starts singing along to Kojima's original song "Big Sunny Smile" playing in the store, and her body naturally starts moving just like in a musical. Please pay attention to Nao's charming appearance radiating a full happy aura, created by the sense of security of her usual visits to Kojima and the comfort of the "Big Sunny Smile" music. The making-of video captures Nao constantly keeping her smile, and in the interview, she frankly reveals things like "the event that made her smile the most recently," associated with "Big Sunny Smile." Furthermore, we have also released a special making-of video where "Koji-bo," the promotional captain of Kojima, navigates the filming process, as well as a dialogue video between Nao and President Nakazawa. Please enjoy them together. ■Title: "Big Sunny Smile Odoridashichau Edition" (30 seconds / 15 seconds) ■Broadcast Start Date: Friday, April 24, 2026 ■Broadcast Area: Nationwide *Excluding some regions ■Cast: Nao ■URLs: "Big Sunny Smile Odoridashichau Edition 30 seconds" https://youtu.be/qXzzhp8XYIk "Big Sunny Smile Odoridashichau Edition 15 seconds" https://youtu.be/jhhbM2NWu3g Making-of video https://youtu.be/DStypVhJ394 Interview video https://youtu.be/rvIzezEQHoA Koji-bo special making-of video https://youtu.be/JX0Uqxa2jRo ■Story: "Big Sunny Smile Odoridashichau Edition" (30 seconds) Nao visits Kojima as usual. A familiar, smiling store clerk greets her with "Welcome!", and she feels comfortable exchanging a slightly shy "Hello." True to Nao's words, "Kojima is always full of smiles," the radiant smiles of men and women of all ages, as well as store clerks, shine everywhere in the store, including the camera, kitchen appliances, air conditioning, and beauty appliances sections. In the smile-filled store, Nao feels a little happy. When she hears the familiar Kojima original song "Big Sunny Smile," Nao naturally begins to hum along. Nao's excitement gradually rises. Her singing voice gets louder and louder, and she finally runs through the store with light steps. Without even noticing the gaze of a child staring at her, Nao, who has entered a happy world, opens both arms wide and looks up at the sky while singing. Her appearance is just like the main character of a musical set in Kojima. Turning around abruptly, Nao strikes a pose with a triumphant smile. However, right in front of her is a store clerk who is surprised by Nao's appearance. Suddenly coming to her senses and feeling embarrassed, Nao softens the awkward atmosphere with a cute smile. Humming the music in the store before she knows it, or her body moving naturally along with the music—Nao cutely shows a state that many people have experienced: a happy feeling naturally overflowing precisely because she has visited many times. Please enjoy the happy commercial that is just like a musical, set in a Kojima store. ■Filming Episodes Filming took place at an actual Kojima store. When Nao appeared with her trademark beaming smile, the atmosphere on set instantly brightened up.