Cocoon Lab Inc. Starts Promotion Partnership with any style Inc., Utilizing VTuber Network
Cocoon Lab and any style have partnered to offer specialized marketing packages. By leveraging the 'my dear. nest' VTuber network, they will provide full-funnel sales support for brands and tourism promotion for local governments.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 00:02 (4h 2m after Published)
- 🤖 AI Analyzed: April 28, 2026 at 22:25 (142h 23m after Collected)
Cocoon Lab Inc. (Headquarters: Meguro-ku, Tokyo; CEO: Takeshi Kamaishi) has announced a partnership in promotion planning and business development with any style Inc. (Headquarters: Minato-ku, Tokyo; CEO: Hayato Hagiwara). Through this collaboration, Cocoon Lab will be able to flexibly plan and propose projects utilizing 'my dear. nest,' a VTuber project introduction network owned by any style, as part of a multi-faceted promotion strategy tailored to client challenges.
■ Background and Objectives
In recent years, the use of VTubers—who form high-intensity communities with fans on SNS and video platforms—has attracted significant attention in promotion. This partnership combines Cocoon Lab's 'planning and project management power' with any style's 'diverse VTuber casting and direction capabilities' to broaden options for solving client issues and providing more attractive measures.
■ Main Contents of the Collaboration
1. For National Brands/Manufacturers: 'Full-Funnel VTuber Sales & Commerce Package'
This is an integrated sales support package that utilizes the VTuber's ability to 'talk about the appeal of a product with unique passion,' going beyond mere product introduction (PR) to directly link to actual purchasing behavior.
- Product Appeal Translation and Communication: Assigning VTubers with high affinity for the target product. Communicating the appeal in the most effective context (live reviews during streams, tie-up videos, etc.) for the fan base.
- Construction and Operation of Sales Channels: Sales channels can be prepared upon request. Cocoon Lab can act as a one-stop agency for everything from expanding awareness to sales, payment, and delivery arrangements.
- Planning and Development of Collaboration Products: Handling the planning and production of 'VTuber Collaboration Products' with original packaging or limited-edition goods to strongly push fans' willingness to buy.
[Cocoon Lab's Strength] Expansion through Media Collaboration: Starting from VTuber streams and SNS posts, Cocoon Lab leverages its advertising agency function to expand secondary deployment to web media, press releases, and SNS advertisements, aiming for awareness expansion beyond the fan base.
2. For Local Governments/Public Offices: 'Pilgrimage & Experiential VTuber Tourism Attraction Package'
An O2O (Online to Offline) measure that turns online enthusiasm into real-world visits. This simultaneously achieves buzz and actual visitor attraction in regional revitalization and tourism PR.
- Casting Based on 'Connections': Selecting VTubers based on their birthplace, hobbies, or past mentions related to the region to promote local charms (food, culture, nature) with a persuasive context.
- Experience Design Linked to Reality: Designing 'limited experiences' that can only be obtained by visiting the site (e.g., limited recorded voices available only at target tourist spots, collaboration accommodation plans, collaboration projects with local restaurants and souvenir shops).
- Integrated Support from Awareness to Attraction: Total production of the tourism and attraction flow: 'Learning about the region through VTuber streams' -> 'Planning a trip for the collaboration project' -> 'Consuming locally.'
[Cocoon Lab's Strength] Ripple Effect through Media Collaboration: Utilizing Cocoon Lab's advertising agency function to collaborate with mass media, digital media, and local media, elevating the project to a regional-wide excitement and strengthening appeal to the general public.
■ Background and Objectives
In recent years, the use of VTubers—who form high-intensity communities with fans on SNS and video platforms—has attracted significant attention in promotion. This partnership combines Cocoon Lab's 'planning and project management power' with any style's 'diverse VTuber casting and direction capabilities' to broaden options for solving client issues and providing more attractive measures.
■ Main Contents of the Collaboration
1. For National Brands/Manufacturers: 'Full-Funnel VTuber Sales & Commerce Package'
This is an integrated sales support package that utilizes the VTuber's ability to 'talk about the appeal of a product with unique passion,' going beyond mere product introduction (PR) to directly link to actual purchasing behavior.
- Product Appeal Translation and Communication: Assigning VTubers with high affinity for the target product. Communicating the appeal in the most effective context (live reviews during streams, tie-up videos, etc.) for the fan base.
- Construction and Operation of Sales Channels: Sales channels can be prepared upon request. Cocoon Lab can act as a one-stop agency for everything from expanding awareness to sales, payment, and delivery arrangements.
- Planning and Development of Collaboration Products: Handling the planning and production of 'VTuber Collaboration Products' with original packaging or limited-edition goods to strongly push fans' willingness to buy.
[Cocoon Lab's Strength] Expansion through Media Collaboration: Starting from VTuber streams and SNS posts, Cocoon Lab leverages its advertising agency function to expand secondary deployment to web media, press releases, and SNS advertisements, aiming for awareness expansion beyond the fan base.
2. For Local Governments/Public Offices: 'Pilgrimage & Experiential VTuber Tourism Attraction Package'
An O2O (Online to Offline) measure that turns online enthusiasm into real-world visits. This simultaneously achieves buzz and actual visitor attraction in regional revitalization and tourism PR.
- Casting Based on 'Connections': Selecting VTubers based on their birthplace, hobbies, or past mentions related to the region to promote local charms (food, culture, nature) with a persuasive context.
- Experience Design Linked to Reality: Designing 'limited experiences' that can only be obtained by visiting the site (e.g., limited recorded voices available only at target tourist spots, collaboration accommodation plans, collaboration projects with local restaurants and souvenir shops).
- Integrated Support from Awareness to Attraction: Total production of the tourism and attraction flow: 'Learning about the region through VTuber streams' -> 'Planning a trip for the collaboration project' -> 'Consuming locally.'
[Cocoon Lab's Strength] Ripple Effect through Media Collaboration: Utilizing Cocoon Lab's advertising agency function to collaborate with mass media, digital media, and local media, elevating the project to a regional-wide excitement and strengthening appeal to the general public.