Recruitment Challenges Revealed Through Interviews with Over 70 Marriage Agencies; Japan's First "Konkari" Job Site for the Matchmaking Industry Officially Launched

Koisapo Inc. (Headquarters: Shinjuku, Tokyo; Representative Director: Daichi Abihiko) officially launched "Konkari," Japan's first (※) specialized job site for the matchmaking industry, on June 1, 2026. The site connects individuals who wish to work in the matchmaking industry with matchmaking businesses.

Our matchmaking industry specialized media, "Konkatsu Career Tsushin," had conducted interviews with over 70 marriage agencies as of June 24, 2026.

Through these interviews, we discovered that many businesses share common recruitment challenges such as "recruiting matchmaking counselors and agents," "lack of contact with industry-experienced individuals," and "few pathways for inexperienced individuals to enter the industry." This led to the development and launch of "Konkari."

▼ "Konkari" - Specialized Job Site for the Matchmaking Industry https://koisapo-college.jp/konkyari Individuals interested in working in the matchmaking industry can search for jobs and register for free. Businesses wishing to post job openings can apply to do so.

The number of listed companies has continued to increase since the official launch, with over 25 matchmaking-related businesses having signed listing contracts as of June 24, 2026.

Furthermore, 100 job seekers registered within the first two months of the pre-release, revealing the existence of a latent pool of individuals wanting to work in the matchmaking industry.

Recruitment of Personnel for the Matchmaking Industry Becomes a Challenge

While Japan's number of marriages increased to 505,656 couples in 2025 compared to the previous year, the declining birthrate and increasing number of unmarried individuals continue to make securing personnel a critical management issue for marriage agencies and matchmaking party organizers.

On the front lines of marriage agencies, while personalized support for each member is required, chronic staff shortages often make it difficult to maintain service quality or expand business operations.

In particular, the matchmaking industry has a strong image of "matchmaking work = independent business ownership," and the limited recognition of options to work in the industry as staff or contract workers also contributes to recruitment difficulties.

As a result, the following challenges arise in the field:

【Marriage Agencies】

・ Difficulty in recruiting counselors and agents

・ Limitations on the number of members that can be handled, making it difficult to strengthen member support systems

・ Insufficient time allocated for recruitment activities

【Matchmaking Party Operations】

・ Difficulty in securing operational staff

・ Constraints on the frequency of events and expansion into new areas

【Common Challenges】

・ Limited contact with individuals interested in the matchmaking industry

・ Lack of recruitment pathways for inexperienced individuals

・ Insufficient recognition of career paths other than independent business ownership

While a certain number of people are interested in working in the matchmaking industry, the current situation is that recruitment opportunities are not sufficiently generated due to limited contact with businesses.

"Konkari" aims to resolve these issues by serving as a recruitment platform connecting individuals who want to work in the matchmaking industry with businesses, thereby contributing to the resolution of personnel shortages and the overall development of the industry.

Industry Challenges Revealed Through Interviews with Over 70 Marriage Agencies

Koisapo Inc. operates the matchmaking industry specialized media "Konkatsu Career Tsushin" and has published interview articles with over 70 marriage agency executives as of June 24, 2026.

▼ "Konkatsu Career Tsushin" https://koisapo-college.jp/konkyari/media/index

Through our interviews, the most common issue raised by many businesses was related to personnel recruitment.

"We want to strengthen member support but lack personnel."

"We want to hire contract staff but don't know how to recruit."

"We have limited contact with people who want to work in the matchmaking industry."

Responding to these voices from the field, we developed "Konkari," a job site specializing in the matchmaking industry.

Increasing Listed Companies, Over 25 Contracts Signed

"Konkari" has received positive feedback from matchmaking-related businesses since its pre-release on May 1, 2026.

Since the official launch, the number of listed companies has continued to increase, with over 25 matchmaking-related businesses having signed listing contracts as of June 24, 2026.

From our listed companies, we have received feedback such as:

"Previously, our means of directly approaching industry-experienced individuals were limited."

"We have gained contact with side-job and contract personnel."

"We can efficiently deliver information to individuals interested in the matchmaking industry."

100 Job Seekers Registered in 2 Months Since Pre-Release

From May 1, 2026, to June 24, 2026, a period of two months since its pre-release, "Konkari" registered 100 job seekers.

Among the registered individuals were people with diverse backgrounds, including:

・ Salaried workers who want to get involved in the matchmaking industry as a side job

・ Housewives who want to work while balancing childcare

・ Individuals aiming to open their own marriage agency in the future

・ Individuals who want to support people's happiness using their matchmaking experience

Interest in side jobs, remote work, and positions welcoming inexperienced individuals was also high, indicating a demand for new ways of working in the matchmaking industry.

[Original Survey] Reasons for Interest in Matchmaking Professions

In a survey conducted among "Konkari" registrants, the following results were obtained regarding the background of their interest in matchmaking professions:

1st Place: Want to support people's happiness (45%)

2nd Place: Want to increase income through a side job (30%)

3rd Place: Want to utilize qualifications (25%)

Furthermore, the following responses were also obtained:

"I was interested in matchmaking work, but didn't know where to look for jobs" (73%)

"I want to gain experience as staff first, rather than starting my own business" (68%)

※n=100, conducted in June 2026

Features of "Konkari"

1. Job Service Specialized for the Matchmaking Industry

We post job information specialized for careers related to love and marriage, including marriage agencies, matchmaking party organizers, and matching app companies.

2. Supports Side Jobs, Remote Work, and Inexperienced Individuals

We accommodate diverse working styles, including full-time employment, side jobs, contract work, and remote work.

We provide an environment where individuals, such as company employees, housewives, and sole proprietors, can engage with the matchmaking industry according to their respective lifestyles.

3. Supports Career Development for Industry Inexperienced Individuals

We are also working to create an environment where individuals can learn the knowledge and communication skills necessary to work in the matchmaking industry.

Some job postings welcome individuals who have obtained the "JLC Certified Love Advisor" qualification, certified by the Japan Love and Marriage Consultation Association (JLC Association), thus supporting challenges in the matchmaking industry from an inexperienced background.

Comment from Representative Director Daichi Abihiko

The matchmaking industry is an industry that thrives on people supporting people.

On the other hand, even those who want to work in the matchmaking industry are often only aware of options like "opening a marriage agency" or "becoming an independent agent." The methods of getting involved as staff or a side job are not sufficiently recognized.

Furthermore, through interviews with over 70 marriage agencies for "Konkatsu Career Tsushin," we also learned that many businesses face challenges in recruitment and personnel development.

Through "Konkari," we aim to increase encounters between individuals who want to work in the matchmaking industry and businesses, leading to the strengthening of the industry's overall human resource base.

Future Developments

In the future, we plan to:

・ Achieve 100 listed contract companies

・ Complete interviews with 100 companies for "Konkatsu Career Tsushin"

・ Hold matchmaking job shadowing tours

・ Launch "Konkari CLUB," a community for job seekers

As a platform connecting individuals who want to work in the matchmaking industry with businesses, we will contribute to the overall development of the matchmaking industry.

Service Overview

Service Name: Konkari

Service Site: https://koisapo-college.jp/konkyari

Company Overview

Company Name: Koisapo Inc.

Representative: Daichi Abihiko

Location: Shinjuku Nishishinjuku 7-7-21-B1, Tokyo

Business Activities:

Operation of "Konkari," a specialized job site for the matchmaking industry

Operation of "Konkatsu Career Tsushin," a media outlet for the matchmaking industry

URL: https://koisapo-college.jp/konkyari

Contact Information for Inquiries

Koisapo Inc. Konkari Media Representative: Shin

Email: konkyari@koisapo-college.jp

TEL: 080-5856-8314

※ "Japan's first" is based on our research as of May 2026, for a job site specializing in occupations within the matchmaking industry.