Kesion Co., Ltd. Concludes Capital and Business Alliance Agreement with jeki Data-Driven Lab Co., Ltd.
Kesion Co., Ltd. and jeki Data-Driven Lab Co., Ltd. have entered into a capital and business alliance agreement, effective May 8, 2026. Kesion will acquire 5% of JDDL's outstanding shares. This partnership aims to enhance value and create new business opportunities in the advertising and marketing domain through the utilization of data and AI, initially focusing on the Out-of-Home (OOH) advertising sector.
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- 📰 Published: May 12, 2026 at 00:00
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Kesion Co., Ltd. (Nishi-ku, Osaka, hereinafter "our company") and jeki Data-Driven Lab Co., Ltd. (Shibuya-ku, Tokyo, hereinafter "JDDL") are pleased to announce that they have concluded a capital and business alliance agreement, effective May 8, 2026. Concurrently, our company will acquire 5% of JDDL's outstanding shares.
Through this alliance, both companies aim to enhance value in the advertising and marketing domain by leveraging data and AI, and to create new business opportunities. Initially, they will further promote initiatives that combine their respective expertise and technologies, starting with the Out-of-Home (OOH) advertising sector, where both companies are currently collaborating.
■ Background and Purpose of the Capital and Business Alliance
Our company and JDDL have previously pursued business alliances, primarily in the OOH sector, and have explored the potential for collaboration in data utilization and AI application. In recent years, in the advertising and marketing domain, as advertisers' needs have diversified and become more sophisticated, there is an increasing demand for more objective proposals, flexible deployments based on consumer movement and touchpoints, and designs that consider the entire communication process.
In response to these changes in the market environment, both companies have concluded a capital and business alliance agreement, further developing their conventional business alliance, to establish a medium-to-long-term collaborative system. By combining our company's achievements and creative production capabilities in the advertising domain with JDDL's accumulated expertise in data analysis and AI utilization, we aim to enhance value in the OOH sector and also connect this to the creation of new business opportunities beyond that.
■ Specific Future Initiatives
Through this alliance, both companies will promote the following initiatives, primarily in the OOH sector:
(1) Advanced Proposals through Data Utilization
We will work to improve the accuracy of media proposals tailored to advertisers' needs by utilizing data and AI. In addition to the knowledge and experience cultivated to date, by incorporating an objective perspective based on data, we aim to realize more convincing and highly accurate proposals for advertisers.
(2) Advanced Production Operations through AI Utilization
By appropriately combining AI utilization with human verification, we aim to achieve both operational efficiency and quality improvement in OOH creative production. Through the optimization of the entire production process, we will promote the establishment of a system that allows for more flexible and agile responses.
(3) Exploring New Developments with a View to Linking Transit and Outdoor Advertising
By combining our company's expertise in the outdoor advertising domain with JDDL's planning and analytical capabilities, we will explore the possibilities of new developments through the linkage of outdoor and transit advertising. This will lead to more effective and consistent communication design based on consumer movement and touchpoints.
Both companies will continue to work on enhancing value in the advertising and marketing domain through technology utilization via this alliance. While steadily promoting initiatives in the OOH sector, both companies will also continuously consider future business opportunities.
■ Overview of Kesion Co., Ltd.
Name: Kesion Co., Ltd.
Head Office Location: 1-21-25 Kitahorie, Nishi-ku, Osaka 550-0014
Representative Director: Kenichi Takayama
Established: December 1995
Capital: 241.05 million yen
Business Activities: Advertising agency, space/outdoor/transit advertising, SP planning, design, web production
URL: https://www.kesion.co.jp
■ Overview of jeki Data-Driven Lab Co., Ltd.
Name: jeki Data-Driven Lab Co., Ltd.
Head Office Location: Ebisu JEBL 6F, 1-5-2 Ebisu Minami, Shibuya-ku, Tokyo 150-0022
Representative Director: Hisashi Kondo
Established: September 2019
Capital: 80 million yen
Business Activities: Data-driven marketing business, support for building data utilization organizations
URL: https://www.jeki-ddl.co.jp/
[Inquiries regarding this release]
Kesion Co., Ltd. Tokyo Branch
Address: 3F Three F Aoyama Building, 6-11-1 Minami Aoyama, Minato-ku, Tokyo
TEL: 03-6418-7707
Contact: Nakano
*This press release contains information as of May 11, 2026. It may be subject to change in the future.
Through this alliance, both companies aim to enhance value in the advertising and marketing domain by leveraging data and AI, and to create new business opportunities. Initially, they will further promote initiatives that combine their respective expertise and technologies, starting with the Out-of-Home (OOH) advertising sector, where both companies are currently collaborating.
■ Background and Purpose of the Capital and Business Alliance
Our company and JDDL have previously pursued business alliances, primarily in the OOH sector, and have explored the potential for collaboration in data utilization and AI application. In recent years, in the advertising and marketing domain, as advertisers' needs have diversified and become more sophisticated, there is an increasing demand for more objective proposals, flexible deployments based on consumer movement and touchpoints, and designs that consider the entire communication process.
In response to these changes in the market environment, both companies have concluded a capital and business alliance agreement, further developing their conventional business alliance, to establish a medium-to-long-term collaborative system. By combining our company's achievements and creative production capabilities in the advertising domain with JDDL's accumulated expertise in data analysis and AI utilization, we aim to enhance value in the OOH sector and also connect this to the creation of new business opportunities beyond that.
■ Specific Future Initiatives
Through this alliance, both companies will promote the following initiatives, primarily in the OOH sector:
(1) Advanced Proposals through Data Utilization
We will work to improve the accuracy of media proposals tailored to advertisers' needs by utilizing data and AI. In addition to the knowledge and experience cultivated to date, by incorporating an objective perspective based on data, we aim to realize more convincing and highly accurate proposals for advertisers.
(2) Advanced Production Operations through AI Utilization
By appropriately combining AI utilization with human verification, we aim to achieve both operational efficiency and quality improvement in OOH creative production. Through the optimization of the entire production process, we will promote the establishment of a system that allows for more flexible and agile responses.
(3) Exploring New Developments with a View to Linking Transit and Outdoor Advertising
By combining our company's expertise in the outdoor advertising domain with JDDL's planning and analytical capabilities, we will explore the possibilities of new developments through the linkage of outdoor and transit advertising. This will lead to more effective and consistent communication design based on consumer movement and touchpoints.
Both companies will continue to work on enhancing value in the advertising and marketing domain through technology utilization via this alliance. While steadily promoting initiatives in the OOH sector, both companies will also continuously consider future business opportunities.
■ Overview of Kesion Co., Ltd.
Name: Kesion Co., Ltd.
Head Office Location: 1-21-25 Kitahorie, Nishi-ku, Osaka 550-0014
Representative Director: Kenichi Takayama
Established: December 1995
Capital: 241.05 million yen
Business Activities: Advertising agency, space/outdoor/transit advertising, SP planning, design, web production
URL: https://www.kesion.co.jp
■ Overview of jeki Data-Driven Lab Co., Ltd.
Name: jeki Data-Driven Lab Co., Ltd.
Head Office Location: Ebisu JEBL 6F, 1-5-2 Ebisu Minami, Shibuya-ku, Tokyo 150-0022
Representative Director: Hisashi Kondo
Established: September 2019
Capital: 80 million yen
Business Activities: Data-driven marketing business, support for building data utilization organizations
URL: https://www.jeki-ddl.co.jp/
[Inquiries regarding this release]
Kesion Co., Ltd. Tokyo Branch
Address: 3F Three F Aoyama Building, 6-11-1 Minami Aoyama, Minato-ku, Tokyo
TEL: 03-6418-7707
Contact: Nakano
*This press release contains information as of May 11, 2026. It may be subject to change in the future.