From 'Difficult-to-Develop Scenic Spots' to Luxury Resorts in Just 4 Months. Launch of New Trailer House Product 'ASOBOX Villa'

Green Energy & Company, Inc. (Tokyo Head Office: Minato-ku, Tokyo; Tokushima Head Office: Matsushige-cho, Itano-gun, Tokushima / President and CEO: Takafumi Suzue, hereinafter "the Company"), through its wholly-owned subsidiary Green Energy Life, Inc. (Head Office: Tokushima City, Tokushima / President and CEO: Toshiyuki Takemura), has begun sales of its new trailer house product, "ASOBOX Villa."

ASOBOX Villa is a product that proposes a new accommodation business model, blending the flexibility of trailer houses with the high-value-added stay experience of villas.

Creating a New Standard for the Accommodation Business ~A New Option to Meet Rising Accommodation Needs and Transform Idle Land into "High-Value-Added Accommodation Facilities"~

In recent years, with the rise in tourism demand and inbound tourism, there has been a growing need for high-value-added stay experiences that allow guests to enjoy unique regional nature, culture, and scenery. According to the Japan National Tourism Organization (JNTO), while high-value travelers account for only about 2% of all inbound visitors, they represent about 19% of spending (※1), making them an important target for expanding regional consumption.

On the other hand, attracting high-value travelers requires "high-quality accommodation facilities that convey the region's story," and a challenge is that such facilities are not sufficiently developed, especially in rural areas (※2). Furthermore, developing accommodation facilities faces challenges such as rising construction costs and extended construction periods, leading to many scenic but unused plots of land and idle land in rural areas that are difficult to commercialize.

※1 Source: Japan National Tourism Organization "Promotion of High-Value Travel for Inbound Tourists" (as of 2023) ※2 Source: Japan National Tourism Organization "Action Plan for Creating High-Value Inbound Tourist Destinations in Rural Areas"

The Company developed "ASOBOX Villa" as a new option to address these challenges. By combining the flexibility of trailer houses with the high-value-added stay experience of villas, we aim to make it easier to realize accommodation businesses in locations that were previously difficult to develop, and to create new accommodation value by leveraging regional resources.

5 Features of ASOBOX Villa

SPEED: From "Approximately 2 Years" for Conventional Construction to "As Short as 4 Months." Astonishingly Fast Opening Overturning the norm of "approximately 1.5 to 2 years" required for conventional luxury accommodation construction, we achieve opening "as short as 4 months from concept※" through factory production. This minimizes construction cost surges and the risk of lost sales opportunities, dramatically accelerating investment recovery.

※ If permits are required depending on site conditions, application periods will be separate.

LOCATION: OK in Designated Non-Urban Areas. The Entire Earth Becomes Your Front Yard

Leveraging the characteristics of a vehicle, it does not fall under the category of "building" under the Building Standards Act, allowing installation in designated non-urban areas and in naturally rich areas where development has been strictly restricted until now. Unused scenic spots and dormant idle land that were previously given up on can be reborn as unique private resorts.

PROFIT: Short Amortization Period of 4 Years. A Beautiful Business Model Balancing High Profitability and Smart Investment Trailer houses have characteristics different from conventional buildings, making them easier to consider as business investments in terms of statutory useful life and exit strategies. In addition to profitability as accommodation facilities, consideration is given to ease of investment recovery and financial planning.

※ Tax treatment may vary depending on installation conditions, operational methods, etc.

STRATEGY: A "Moving Asset" Unbound by Land, Changing Form to Adapt to the Times Options such as relocation, change of use, and sale remain available, adapting to changes in land and era. This offers truly free and flexible risk hedging, distinct from traditional hotel management which is tied to land and cannot easily change form.

BCP (Business Continuity Plan): Compliant with "Cabinet Office Disaster Response Vehicle Registration System." Resilience for the Future What is normally a luxurious space that captivates guests can transform into a disaster prevention base supporting the region in times of emergency. This beautifully balances overwhelming profitability with corporate social responsibility (CSR).

Equipped with a solar power generation system and compatible with battery storage, it contributes to securing power during blackouts and strengthening resilience in emergencies. Furthermore, it is compatible with registration under the "Cabinet Office Disaster Response Vehicle Registration System," and we propose it as a new BCP measure that balances normal accommodation business with regional support during disasters.

Plan Overview ~Space Design to Unleash the Senses and Enjoy the Extraordinary~

ASOBOX Villa offers a space design that resonates with the five senses, making you forget the everyday the moment you step inside. High-quality interiors that surpass even luxury hotels are fused with the mobility of trailer houses.

Private open-air bath blending with nature under the starry sky A ethanol fireplace to enjoy the silence while gathered around flickering flames

A three-dimensional layout like a secret base created by the loft An overwhelming large opening sash framing the world's best scenery

【Product Overview】

Product Name: ASOBOX Villa

Base Price: ¥16,980,000 - (incl. tax ¥18,677,800 -)

Size: 11.0m × 3.4m

Accommodation Capacity: Up to 6 people

Equipment: 3.52kW solar power generation system, ethanol fireplace, open-air bath (outdoor bath), loft, etc.

※ Battery storage is optional.

Anticipated Usage Scenarios

ASOBOX Villa is envisioned for use in accommodation and tourism businesses that leverage regional resources.

・Resort facilities utilizing seaside scenery

・Nature experience-oriented accommodation facilities surrounded by mountains and forests

・Accommodation units for glamping facilities

・Stay-type facilities combined with sauna facilities

・Small-scale accommodation businesses utilizing idle land

・Accommodation development as new tourism content

By converting regional resources into accommodation value, contributions to tourism promotion and regional revitalization are also expected.

Showroom Renewal ~ASOBOX Villa Model House Tour Held~

Currently, a model unit of ASOBOX Villa is installed at the ASOBOX trailer house showroom in Kagazuno, Kawauchi-cho, Tokushima City.

We will be holding a viewing event for business operators and landowners considering accommodation and tourism businesses, with the model unit available for viewing in person.

【Model House Tour Overview】

Dates: July 23 (Thu), 24 (Fri), 2026

Time: 10:00 - 17:00

Location: Kagazuno, Kawauchi-cho, Tokushima City

▼Apply/Reserve Viewing Here

ASOBOX Villa Special Page: https://asobox.gx-life.jp/event/villa

Future Outlook

Going forward, we will propose accommodation development utilizing ASOBOX Villa for areas surrounded by rice paddies and fields, land with transportation convenience but no defined use, and locations with natural scenery such as seas, mountains, and rivers where business development was difficult with conventional construction.

Green Energy Life, Inc. is involved in the design, construction, and sale of Net Zero Energy Houses (ZEH) utilizing solar power, working to create homes that balance comfort and energy saving. Furthermore, we are expanding our business to support the future of living environments through a wide range of services including real estate development, brokerage, and investment.

Through ASOBOX Villa, we aim to contribute to tourism promotion and regional revitalization by utilizing regional resources and idle land, and propose new possibilities for the accommodation business. The Green Energy Group will continue to broaden sustainable choices for living and society through a multifaceted approach, from housing to accommodation facilities and energy infrastructure.

<Company Overview>

Company Name

Green Energy & Company, Inc.

Location

[Tokyo Head Office] 12F Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo

[Tokushima Head Office] 39-1 Kage, Nakai, Matsushige-cho, Itano-gun, Tokushima

Representative

Takafumi Suzue, President and CEO

Established

April 1, 2009

Capital

¥971 million (including additional paid-in capital as of April 30, 2026)

Business Activities

Management of group companies composed of GX-related companies and related services

HP

https://green-energy.co.jp/

<Subsidiary Overview>

Company Name

Green Energy Life, Inc.

Location

[Tokushima Head Office] 44 Higashi Okihama, Tokushima City, Tokushima

[Tokyo Head Office] 12F Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo

Established

July 14, 2023

Capital

¥30 million

Representative

Toshiyuki Takemura, President and CEO

Business Activities

Development and sales of GX Zero Energy Houses

HP

https://life.green-energy.co.jp/

About Green Energy & Company

Under the purpose of "Greening the Earth and People with New Standards," Green Energy & Company has challenged itself to create new infrastructure for a green lifestyle free of electricity bills, driven by "energy created by individuals powered by the sun." Through offerings such as "Private Power Plants" that utilize energy generation to create assets, "Grid-Scale Battery GX-Pack" for storing generated energy and supplying power through transmission lines, and "Net Zero Energy Houses" that provide financial relief, we are expanding our reach nationwide as a group.

As of April 2026, we have a track record of developing approximately 5,500 power generation facilities.

In November 2024, at a seminar hosted by Nikkei Inc. at the international conference on climate change "COP29" held in Azerbaijan, our President Takafumi Suzue advocated for "Micro GX" in his speech as "bottom-up and powerful GX by households and individual businesses." We will continue to develop, deploy, and disseminate information about services so that more people can access and benefit from new energy.

≪Contact for Inquiries Regarding This Release≫

Green Energy & Company, Inc. Inquiries: https://green-energy.co.jp/contact/ ※ Please inquire via "Inquiries regarding IR and media coverage" on the form above.