[Tai Shio Soba Toka] Redefining Brand Value for the Next Stage: Newly Established 'Five Promises to Customers' Demonstrating Commitment to Quality and Hospitality!

Good Noodle Innovation Co., Ltd., which operates "Tai Shio Soba Toka," has newly formulated the "Five Promises to Customers" to clarify the brand's stance, aiming to ensure customers can visit with greater peace of mind and enjoy delicious moments. This initiative is designed to provide an even better experience than before.

■ Background of Establishment

"Tai Shio Soba Toka" began with the desire to "light a fire in the kitchen and make flowers bloom when customers visit." Its sea bream soup, made only from the fresh backbone of sea bream from Uwajima, Ehime Prefecture, has been highly praised by many customers. This time, to embody the unchanging "ultimate hospitality for each customer" and "uncompromising pursuit of taste" since its founding, and to ensure customers can enjoy delicious moments with even greater peace of mind, we have formulated the "Five Promises to Customers" to clarify the brand's stance.

◼︎ About 'Tai Shio Soba Toka'

Since its opening, 'Tai Shio Soba Toka' has consistently offered authentic sea bream dashi ramen with condensed sea bream umami. The authentic sea bream salt ramen, created by carefully selected ingredients and the craftsmanship of ramen artisans, has a strong fan base.

Ramen from Tai Shio Soba Toka, committed to ingredients and visual appeal.

◼︎ A Glimpse into the Secrets of Deliciousness

Ingredients: Uses carefully selected ingredients, mainly sea bream from Uwajima.

Broth: A golden, clear, umami-rich sea bream soup, carefully simmered using only water and sea bream backbone.

Noodles: Thin noodles that create beautiful lines, specially developed straight noodles exclusively for Toka's soup.

Presentation: Beautiful and tasteful noodle arrangement and presentation reminiscent of a Japanese garden.

Dish: Tai Chazuke, a dish that allows customers to enjoy the umami of sea bream to the very end.

'Toka' Awards (including sub-brands)

・Tai Shio Soba Toka: Yahoo! Ramen Feature 2015-2016, 7th Strongest Next-Generation Ramen Decisive Battle, Winner (Main Store)

・Tai Shio Soba Toka: Tabelog Hyakumeiten (Main Store)

・Kyomurasaki Toka Ryoran: Tokyo Ramen of the Year TRY Newcomer Award, Original Category, Excellence Award

・Kyomurasaki Toka Ryoran: Takumen.com 8th Online Ramen of the Year 2019, Award for Best-Selling Ramen/Tsukemen on Takumen.com

・Shio Tsukemen Toka: Tokyo Ramen of the Year TRY Newcomer Award, Salt Category and Tsukemen Category Double Award, 3rd Place

Toka's famous Tai Chazuke soup, specially developed straight noodles.

■ The "Five Promises" to Our Customers

We promise the following five points to provide our customers with the highest quality products and services.

In the unlikely event that we serve a product different from your order, we will promptly remake the correct product and provide it free of charge.

If you wait more than 15 minutes from order to service, we will present you with a free ramen meal ticket for your next visit.

We strive to create healthier and more delicious products. If you are not satisfied with a product, we will exchange it unconditionally.

If you are dissatisfied with our service, please do not hesitate to inform our staff. We will immediately present you with a free ramen meal ticket for your next visit.