U&A Survey Utilization Seminar: Master Design and Analysis to Drive Your Next Strategic Move

Cross-Marketing Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Mikito Igarashi, hereinafter “the Company”) will offer a free U&A survey utilization seminar from Wednesday, June 24, for four days only.

Details and Registration:
https://www.cross-m.co.jp/seminar/20260624

■ Seminar Overview

Do you struggle with questions like, "We’ve conducted a U&A survey (Usage & Attitude Survey), but we don’t know how to translate the aggregated data into strategic actions?"

This seminar focuses not just on data visualization, but on acquiring the 'perspectives' and 'methods' to interpret data and derive your 'next move.' We will share practical insights, including how to apply market category analysis to target selection and product development, and how to uncover the 'true behavioral principles' of users, supported by real-world case studies.

■ Program

What is a U&A Survey?

Key Points in Survey Design

Key Points in Question Design

Analytical Frameworks to Derive the Next Step

Summary

■ Recommended For

Those unfamiliar with what a U&A survey is

Those considering conducting a U&A survey but unsure where to begin

Those who feel their survey data only confirms the current situation (mere result listing)

Those who cannot connect analysis results to concrete 'next steps' (actions)

Those who struggle to properly apply findings to targeting or product development

■ Event Details

Name: U&A Survey Utilization Seminar: Fundamentals of Design and Analysis to Drive Your Next Move

Date and Time: June 24 (Wed), 12:00 – June 27 (Sat), 12:00, 2026 (4-day limited access) * Viewing time: 36 minutes

Participation Method: Online seminar via Zoom, prior registration required. * Viewing URL will be sent the day before.

Participation Fee: Free

Details and Registration: https://www.cross-m.co.jp/seminar/20260624

* We reserve the right to decline participation from competing companies or others as necessary.

Moving forward, the Company will continue to provide tailored marketing research and marketing solutions as a trusted marketing partner, incorporating diverse methodologies to meet client needs.

【Company Overview】

Company Name: Cross-Marketing Inc. https://www.cross-m.co.jp/

Headquarters: 24F Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Established: April 1, 2003

Representative: President and CEO Mikito Igarashi

Business: Marketing Research Services, Consultation Related to Marketing Research

■ Contact for This Press Release

Seminar Office, Cross-Marketing Inc.

seminar@cm-group.co.jp