Half of People Concerned About Sunburn, 40% of Men in Their 20s Also Aware; 'Sunscreen,' 'Hats,' and 'Parasols' are Top 3 Measures

Cross Marketing Inc. conducted a 'Survey on Sunburn (2026)' targeting 1,100 men and women aged 20 to 69 nationwide. The results show that 49.8% of people are concerned about sunburn, with women showing a higher tendency to be concerned as they get older. On the other hand, 40.9% of men in their 20s are also concerned about sunburn. 'Sunscreen,' 'hats,' and 'parasols' are the top measures taken. Furthermore, 'fear of skin damage' was the most common response regarding concerns about sunburn, indicating that interest in sun protection remains at a high level.