Preventing Over-reliance on Individuals and Becoming an Organizational Asset: How to Create a Survey x AI Analysis Flow
Cross Marketing Inc. will hold an online seminar on May 19, 2026, titled "Preventing Over-reliance on Individuals and Becoming an Organizational Asset: How to Create a Survey x AI Analysis Flow." This seminar will explain concrete analysis processes and a systematization approach to prevent over-reliance on individual expertise in research operations using generative AI and achieve practical business results.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 01:30
- 🔍 Collected: May 12, 2026 at 17:02
- 🤖 AI Analyzed: May 12, 2026 at 17:57 (55 min after Collected)
Cross Marketing Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director, President and CEO: Mikio Igarashi; hereinafter referred to as "the Company") will hold a seminar on Tuesday, May 19.
Details and application here:
https://www.cross-m.co.jp/seminar/20260519
■ Seminar Content
Recently, there has been a growing momentum in research operations to "utilize generative AI for data analysis."
However, cases where people encounter obstacles such as "only superficial generalities are returned" or "even if survey data is aggregated, it doesn't lead to the next measure" are endless.
To extract truly usable output from AI in practical work and connect it to business results, the key is not to rely on a single prompt, but to correctly input the intent of the survey, the business background, and the "tacit knowledge" dormant within the company into AI, and to verbalize and systematize the entire analysis process.
As a result, pioneering examples achieving the following results are emerging:
・Internalizing and accelerating brand survey analysis, planning the next move at the fastest speed
・Applying unique marketing frameworks to AI to prevent discrepancies in interpretation due to individual expertise
・Automatically generating routine survey reports in PowerPoint format, improving the overall responsiveness of the organization
In this seminar, we will concretely explain how generative AI brings results to the research business, showing actual data and analysis processes.
■ Program
The current state of generative AI x survey data analysis and "common pitfalls"
[Live Demonstration] From disparate data to "one insight" with AI
An approach to "systematizing analysis" that prevents over-reliance on individuals and transforms tacit knowledge into organizational results
[Future Outlook] What will evolving generative AI bring to survey analysis operations?
■ Recommended for:
Those who want to effectively utilize generative AI from the perspective of the research department and connect it to creating results for their own business
Those who want to understand what AI analysis specifically entails by seeing it in action
Those who want to utilize generative AI for survey data analysis but are not yet successful
■ Event Overview
Name: [Live Demonstration] How to achieve "usable" business results with Survey x AI? How to create an analysis workflow that prevents over-reliance on individuals and becomes an organizational asset
Date: Tuesday, May 19, 2026, 14:00-15:00
Participation Method: Online seminar via Zoom, pre-registration required *Viewing URL will be sent the day before.
Participation Fee: Free
Details and application here: https://www.cross-m.co.jp/seminar/20260519
*We may decline participation from competing companies, etc.
*Our company offers "Research AI Starter," a support service for launching prompts and operational flows that systematize the survey AI analysis process. Please see below for details.
https://www.cross-m.co.jp/service/data-marketing/research-data-genai-analysis
Moving forward, the Company will continue to incorporate various methods and provide marketing research and marketing solutions tailored to customer needs as a marketing partner.
【Company Profile】
Company Name: Cross Marketing Inc. https://www.cross-m.co.jp/
Location: Tokyo Opera City Tower 24F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 1, 2003
Representative: Mikio Igarashi, Representative Director, President and CEO
Business Activities: Marketing research business, consulting related to marketing research
■ Contact for this release
Cross Marketing Inc. Seminar Office
seminar@cm-group.co.jp
Keywords:
Details and application here:
https://www.cross-m.co.jp/seminar/20260519
■ Seminar Content
Recently, there has been a growing momentum in research operations to "utilize generative AI for data analysis."
However, cases where people encounter obstacles such as "only superficial generalities are returned" or "even if survey data is aggregated, it doesn't lead to the next measure" are endless.
To extract truly usable output from AI in practical work and connect it to business results, the key is not to rely on a single prompt, but to correctly input the intent of the survey, the business background, and the "tacit knowledge" dormant within the company into AI, and to verbalize and systematize the entire analysis process.
As a result, pioneering examples achieving the following results are emerging:
・Internalizing and accelerating brand survey analysis, planning the next move at the fastest speed
・Applying unique marketing frameworks to AI to prevent discrepancies in interpretation due to individual expertise
・Automatically generating routine survey reports in PowerPoint format, improving the overall responsiveness of the organization
In this seminar, we will concretely explain how generative AI brings results to the research business, showing actual data and analysis processes.
■ Program
The current state of generative AI x survey data analysis and "common pitfalls"
[Live Demonstration] From disparate data to "one insight" with AI
An approach to "systematizing analysis" that prevents over-reliance on individuals and transforms tacit knowledge into organizational results
[Future Outlook] What will evolving generative AI bring to survey analysis operations?
■ Recommended for:
Those who want to effectively utilize generative AI from the perspective of the research department and connect it to creating results for their own business
Those who want to understand what AI analysis specifically entails by seeing it in action
Those who want to utilize generative AI for survey data analysis but are not yet successful
■ Event Overview
Name: [Live Demonstration] How to achieve "usable" business results with Survey x AI? How to create an analysis workflow that prevents over-reliance on individuals and becomes an organizational asset
Date: Tuesday, May 19, 2026, 14:00-15:00
Participation Method: Online seminar via Zoom, pre-registration required *Viewing URL will be sent the day before.
Participation Fee: Free
Details and application here: https://www.cross-m.co.jp/seminar/20260519
*We may decline participation from competing companies, etc.
*Our company offers "Research AI Starter," a support service for launching prompts and operational flows that systematize the survey AI analysis process. Please see below for details.
https://www.cross-m.co.jp/service/data-marketing/research-data-genai-analysis
Moving forward, the Company will continue to incorporate various methods and provide marketing research and marketing solutions tailored to customer needs as a marketing partner.
【Company Profile】
Company Name: Cross Marketing Inc. https://www.cross-m.co.jp/
Location: Tokyo Opera City Tower 24F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 1, 2003
Representative: Mikio Igarashi, Representative Director, President and CEO
Business Activities: Marketing research business, consulting related to marketing research
■ Contact for this release
Cross Marketing Inc. Seminar Office
seminar@cm-group.co.jp
Keywords: