[Survey of 1,300 People] Overwhelming Top Score in Customer Survey: 'How Likely to Recommend to Loved Ones (Out of 10)' – The Charm of Farfalle Revealed by Our Customers ♡

Farfalle, a ballet shoe brand based in Kobe, conducted a customer satisfaction survey in April 2026 targeting followers of its official Instagram and other social media, as well as users of its official online shop.

Passionate responses were received from over 1,300 loyal users, demonstrating the depth of the bond between the brand and its customers, as well as a high level of engagement.

This time, along with the compiled real data, we are releasing insights that unravel the reasons why adult women continue to be captivated by Farfalle.

■ Survey Results Summary

High Recommendation Intention (NPS): Over half of the respondents gave a score of 9 or 10 out of 10 for recommending to friends and family. The average score was a very high 8.5.

Exceptional Response: A total of 1,328 responses were collected via Instagram and the official online shop, highlighting the existence of a strong fan community.

Remarkable Repeat Rate: Approximately 80% of respondents reported having purchased two or more pairs. Furthermore, 16% were heavy users owning 10 or more pairs, again proving the brand's customer loyalty.

Top Two Reasons for Choice: 'Doesn't tire my feet even after long walks (46.3%)' and 'Design that is easy to match with any outfit (36.6%)' were the most popular reasons.

■ Detailed Survey Results

1. Overwhelming '10 out of 10' in Recommendation Survey! Why Real Word-of-Mouth Spreads

We asked, 'Would you recommend Farfalle to close friends and family?' on an 11-point scale from 0 to 10. The most common response was the highest score, '10 out of 10'!

Furthermore, over half of all respondents gave high scores of 9 or 10.

In the free-text comments, many voices said things like 'Because my friend was wearing them and they looked cute' or 'My family recommended them,' confirming that the circle of recommendations is spreading not just through online screens but through real-life word-of-mouth.

2. [Community Strength] The 'Brand Love' of 1,300 People Expressed Through the Survey

Farfalle has always valued two-way communication with its customers through Instagram (live streams, coordinate suggestions) and its official LINE account. Although this survey was announced on social media and the online shop, responses from over 1,300 people gathered in an instant. The free-text comment section was filled with passionate testimonials exceeding character limits and requests for future products, demonstrating the formation of a strong fan community that goes beyond a mere 'seller-buyer' relationship.

3. Remarkable Repeat Rate: 80% Buy Multiple Pairs, 16% Love '10 or More Pairs'

When asked, 'How many pairs of Farfalle shoes have you purchased so far?', the responses were '2-4 pairs (34.2%)', '5-9 pairs (29.4%)', and '10 or more pairs (16.0%)', indicating that approximately 80% of all respondents are repeat purchasers.

A 'repeat culture' has become established among fans, where after wearing the first pair and experiencing the comfort, they buy more in different colors or styles.

4. Supporting Modern Women's Feet: The Reasons for Choice are 'Comfort' and 'Versatility'

The top reason for choosing Farfalle was 'Because they don't tire my feet even after long walks (46.3%)'. This was followed by 'Because they are easy to match with any outfit (36.6%)'.

The main wearing scenes cited were 'Short outings/shopping (24.8%)' and 'Workplace (23.6%)', showing that working women and active housewives choose them as an 'indispensable item' for comfortable daily life, both on and off duty.

The classic ballet shoes come in a variety of materials, including enamel, glitter, and metallic, in addition to a wide range of colors that excite just by looking at them.

■ Passionate Comments from Customers (Excerpts from Free-text Responses)

'I decided to order after watching the size explanation on Instagram Live. I have wide feet and high insteps, so I was always struggling to find shoes, but the shoes that arrived were amazingly soft and didn't cause any blisters from the first wear! They are now my iconic item.' (Female, 40s, Company Employee)

'I've been a fan ever since I bought a gathered-type ballet shoe at a department store pop-up after consulting with a staff member. It's the first time I've found shoes that don't make my feet hurt even when I'm standing all day at work.' (Female, 30s, Self-employed)

■ Future Outlook: Product Development for Fans, Directly Utilizing User Feedback

In this survey, we also received specific requests from many loyal users, such as 'Please bring back discontinued items and add new colors' and 'Improve non-slip soles and rain functionality.'

Farfalle will continue to directly reflect these valuable voices in product development and service improvements, remaining a community brand that walks alongside its customers.

The special POPUP SHOP held seasonally at the head office building in Motomachi, Kobe, is always visited by highly enthusiastic fans with their families and friends.

[Survey Overview]

Survey Target: Brand fans and purchasers of 'farfalle' through official SNS (Instagram, LINE, etc.)

Survey Period: April 2026

Valid Responses: 1,328

Survey Method: Internet survey (questionnaire via Google Forms)

■ About farfalle

A ballet shoe brand based in Kobe, dedicated to the ultimate comfort and a rich color palette that brightens the daily lives of adult women. With its sophisticated design and marshmallow-like cushioning, it offers a 'forever thrilling wearing experience' and has gained support from many women.

Sales of its iconic enamel ballet shoes have far exceeded 600,000 pairs on the official online shop, and it actively holds POPUP SHOPs at department stores nationwide.

https://www.cloche.shop/f/farfalle

[Media Contact]

Cloche Co., Ltd.

Farfalle Public Relations

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