Cloisters Co., Ltd.'s sports and outdoor UV care brand, BRISAMARINA, will launch its new product, "Athlete Pro EX UV Hard Balm White," on July 1, 2026 (Wed).

"Athlete Pro EX UV Hard Balm White" is a highly durable UV balm developed for athletes active in strong UV rays and harsh environments. Its ultra-hard balm formulation suppresses creasing and running due to water, achieving high adhesion and durability (※3). With SPF50+, PA++++, and UV resistance ★★, it supports long-lasting UV protection (※4).

Furthermore, starting on the same release date, July 1, 2026, a campaign will be held at participating Murasaki Sports stores nationwide where BRISAMARINA products will be 15% off when purchased together with eligible water-use apparel (swimsuits / trunks / rash guards).

Development Background

BRISAMARINA has so far been supported mainly by surfers and outdoor enthusiasts as a "sunscreen that doesn't come off easily."

In recent years, athletes and marine sports users who are exposed to strong UV rays for long periods have been requesting products that "don't come off even more easily" and "protect skin firmly even in environments where reapplication is difficult."

To meet these needs, BRISAMARINA further pursued its commitment to durability, which it has cultivated over time, and developed "Athlete Pro EX UV Hard Balm White" aiming for the highest level of durability in the brand's history.

Features of Athlete Pro EX UV Hard Balm White

High Adhesion Formulation with Ultra-Hard Balm

Firmly adheres to the skin with a unique ultra-hard balm formulation. Reduces creasing and running from sweat and water, protecting skin from UV rays.

Highly Durable Design that Resists Water and Doesn't Come Off Easily

Formulation designed for activities near water and in strong sunlight, such as surfing, SUP, and triathlon. Supports long-term use.

Highest UV Cut Performance in Brand History

Achieved SPF50+, PA++++, and UV resistance ★★. Demonstrates high UV cut effect even in intense UV environments.

Prevents Uneven Application with White Balm

Uses a white type that makes the application area easy to see. Allows for reliable application to high areas of the face and areas prone to sunburn.

Product Overview

Product Name

Athlete Pro EX UV Hard Balm White

Release Date

July 1, 2026

Contents

45g

Retail Price

¥3,200 (excluding tax) / ¥3,520 (including tax)

SPF/PA

SPF50+ / PA++++

UV Resistance

UV resistance ★★

Sales Channels

BRISAMARINA retailers, official online shop, etc.

Simultaneous Murasaki Sports Limited Campaign

A campaign offering BRISAMARINA products at a special price will be held at participating Murasaki Sports stores nationwide from July 1, 2026 (Wed) to July 20, 2026 (Mon, holiday).

<Campaign Details>

When purchasing eligible water-use apparel (swimsuits / trunks / rash guards) and BRISAMARINA products together, BRISAMARINA products will be 15% off.

<Eligible Products>

BRISAMARINA products, including the newly released "Athlete Pro EX UV Hard Balm White."

*Clear sheets are not eligible for discount.

*Details may vary by participating store.

This is an opportunity for more customers to experience high-durability UV care as the summer surfing and marine sports season begins.

About BRISAMARINA

~Concept~

BRISAMARINA means "sea breeze" in Spanish.

It is a UV cut series for people who enjoy life with nature, using the beautiful Earth as their playground and arena.

BRISAMARINA is a UV care brand developed for professional athletes competing under the blazing sun.

UV damage from sunburn consumes energy and can lead to decreased performance.

To achieve better performance, it is important to use sunscreen correctly and minimize the burden on the skin.

Therefore, we developed a sunscreen with the strongest (※5) formulation that can firmly guard against UV rays even under the intense summer sun or on snowy mountains in winter, and a waterproof & sweat guard formulation that is resistant to water and sweat, for professional athletes who are outdoors for many hours under the blazing sun.

Furthermore, BRISAMARINA not only provides UV protection but also considers skin gentleness, protecting the skin from dryness caused by sunburn etc.

Additionally, by using aloe vera as a raw material, we contribute to the environmental activities of the NPO "Kagisuma Miyakojima" which protects the natural environment of Miyakojima, and by using 100% recycled plastic containers for some items (※6), it is an environmentally conscious brand and the optimal sunscreen for people who enjoy sports and outdoor activities with nature.

※1 Hard texture within the series (company comparison)

※2 Refers to UV resistance ★★

※3 Company comparison

※4 To maintain effectiveness, reapplication every 2-3 hours and reapplication after wiping skin with a towel, etc., is recommended.

※5 Refers to products with the maximum SPF, PA, and UV resistance values within the BRISAMARINA series.

※6 Athlete Pro UV Stick White, Athlete Pro UV Stick Light Beige, Athlete Pro EX UV Stick White, Athlete Pro EX UV Stick Natural Brown

[Company Profile]

Company Name: Cloisters Co., Ltd.

Head Office Location: 1-30-5 Hamamatsucho, Minato-ku, Tokyo 105-0013 Hamamatsucho Square Studio 1703

Representative Director: Hidenori Hanaoka

Business Activities: Planning, development, and manufacturing of cosmetics and bath additives OEM

Established: August 9, 1968

HP: https://www.cloisters.co.jp/

[Contact Information for Inquiries]

SHONAN COSMETICS Co., Ltd.

1-2-3 Shinomiya, Hiratsuka City, Kanagawa Prefecture 254-0014

TEL: 03-3432-2812

MAIL: customer@cloisters.co.jp

Reception Hours: Weekdays 10:00 - 16:00 (Closed Saturdays, Sundays, and holidays)

Brand Site URL: https://brisamarina.jp/

Instagram: https://www.instagram.com/brisa_marina_uv/

Cloisters Online Shop URL: https://cloisters.shop/

FACT BOX

  • Source: PR TIMES
  • Category: 製品発売
  • Organizations: BRISAMARINA