Supporting Change and Taking on Challenges Through the Power of Finance: The "GLOBAL NEO FINANCE COMPANY" Vision of Credit Saison

We support "April Dream," an initiative that aims to make April 1st a day for sharing dreams. This press release represents the dream of Credit Saison Co., Ltd.

Credit Saison Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative, President and COO: Katsumi Mizuno; hereinafter "the Company") aims to realize a society where everyone can freely take on challenges by evolving finance through unconventional thinking and supporting "change" and "taking on challenges."

Background Under our management philosophy of being a "Service Advanced Company," our payment business—centered on the Saison Card, which we have developed for over 40 years—has expanded the freedom of choice for people through services that overturn industry common sense.

In an era when credit cards were considered the domain of a select few, such as those employed by listed companies or homeowners, we focused on customers doing their daily shopping and expanded our systems to be accessible to more people, including women.

Furthermore, when we realized that the time taken for in-store payments was a psychological hurdle to card usage, we introduced signature-less payments, transforming the environment into one where cards could be used more easily.

Additionally, to address the conventional wisdom that it takes time from card application to issuance and usage, we established a system for instant credit screening and instant issuance that allows for immediate use at the store, realizing a form of finance that meets the need to "use it now."

Behind all of these efforts is our desire to "expand opportunities for those who take on challenges" and our own commitment to creating new possibilities in our customers' lives.

Currently, we are expanding our business domains into finance and global markets, building upon the know-how cultivated in our payment business.

The "GLOBAL NEO FINANCE COMPANY" Credit Saison Aims to Be We aim to realize a society where everyone can freely take on challenges through services centered on finance.

Finance is not merely a mechanism for payment or fundraising.

For those who want to start a new business. For companies continuing to grow in their regions. For those taking a step toward their own potential.

Behind every one of these steps forward lies the power of finance.

Through financial services such as lending, guarantees, loans, and credit cards, we support those who are taking a new step forward.

These efforts are not limited to Japan; they are also being deployed overseas.

In our global business, which began in earnest in 2014, we have been delivering financial services to people and companies that previously had insufficient access to them.

Our efforts in India have seen our challenge steadily expand, with a loan balance of approximately 360 billion yen and a network that has grown to 103 locations.

This progress is also spreading to countries like Brazil and Mexico, supporting the growth of people and companies in each respective nation.

The Future Envisioned by Credit Saison Group Leaders As an initiative to depict the future of the Credit Saison Group, leaders active in Singapore, India, Brazil, Mexico, and elsewhere have put into words the future they wish to realize through their respective businesses as their "dreams."

Here are some of them.

In the leaders' own words: - Toward a society where people can face what they "want to do." - A trusted finance company that expands financial services to the world. - Saison will become a trusted financial brand that supports people from all walks of life in realizing their dreams. - I want to increase the number of "beginnings" in the world through the power of finance.

These sentiments are embedded in our vision.

From Japan to the world, and from the world to Japan.

Each of these dreams overlaps to shape the future of the Credit Saison Group.

Future We Envision We will continue to evolve finance with unconventional thinking and support "change" and "taking on challenges" through the power of finance.

Toward a society where people all over the world can believe in their own potential and freely take on challenges.

That is the "GLOBAL NEO FINANCE COMPANY" that Credit Saison envisions.

You can watch the message videos from our leaders below.