[Icho/Yorozuya] New Menu Featuring Haagen-Dazs Green Tea: Blissful 'Wa' Desserts for Early Summer

Left: Anmitsu / 599 yen (658 yen including tax) Middle: Mini Parfait / 799 yen (878 yen including tax) Right: Milk Float / 499 yen (548 yen including tax)

New 'Wa' Desserts - A Menu Packed with Haagen-Dazs Charm

Lineup of 4 types of desserts that utilize the rich matcha flavor of Haagen-Dazs Green Tea.

In addition to popular desserts like 'Anmitsu' and 'Parfait,' we have also prepared drink desserts that you can easily enjoy.

Please enjoy these blissful 'Wa' desserts that evoke the feeling of early summer.

Menu Infused with Important Connections to the Region

Haagen-Dazs is loved worldwide, and its factory in Japan is located in Takasaki City, Gunma Prefecture.

Icho and Yorozuya also originated in Gunma Prefecture, and we have utilized this connection to devise a menu using 'Haagen-Dazs Green Tea.'

This menu is designed to allow customers to feel the connection with the region through 'food.'

Sales Overview

◆ Sales Start Date: May 11, 2026 (Monday)

◆ Participating Stores: All Icho and Yakiniku Yorozuya stores

◆ For detailed menus, please visit:

　Icho: https://www.icho.co.jp/menu/

　Yakiniku Yorozuya: https://yakiniku-yorozuya.com/menu/

Introduction to Haagen-Dazs Green Tea Dessert Menu

We offer a variety of options, from drinks you can easily enjoy to luxurious treats!

Double scoop of ice cream! Luxurious Mini Parfait 799 yen (878 yen including tax)

Speaking of Japanese desserts, there's 'Anmitsu'! Enjoy it with warabimochi, matcha jelly, and shiratamago for 599 yen (658 yen including tax).

Rich matcha and milk drink dessert 499 yen (548 yen including tax) With oolong tea? Surprisingly, they pair well! 499 yen (548 yen including tax)

About Icho Co., Ltd.

Aiming to create community-based stores with rich ideas and challenges

We operate two brands, the Japanese restaurant 'Icho' and Yakiniku 'Yorozuya,' primarily in Northern Kanto.

Since opening the Yobe store in Tochigi Prefecture in 1999, we have grown to 47 stores today.

We welcome customers of all ages, from children to seniors.

We have equipped our stores with numerous private rooms, large banquet halls, and spacious parking lots, creating an environment where families can gather and local communities can hold events or important occasions like Buddhist memorial services, with easy access by car.

In recent years, we have also focused on developing stores that are more deeply rooted in the local community through active use of locally sourced ingredients in collaboration with local producers, and by sponsoring local events and revitalization activities.

◆ Store Information

　Icho: https://www.icho.co.jp/

　Yakiniku Yorozuya: https://yakiniku-yorozuya.com/1355/

◆ Company Profile

Company Name: Icho Co., Ltd.

Location: 319-3 Kiyohara-cho, Ota-shi, Gunma

Representative: Masaki Haruta

Established: November 11, 2003