When was the CRM Scoring Analysis feature released?

The exact release date is not specified in the press release.

Which company provides the CRM Scoring Analysis feature, and for what service?

It is provided by Creativehope, Inc. for their referral marketing cloud service "invy".

What are the two analytical metrics used in the CRM Scoring Analysis?

"Active Analysis" based on the date of the last referral and the number of referrals, and "Influence Analysis" based on the number of referrals and guest conversion counts.

How can the extracted customer data be integrated with external systems?

Users can filter target customers on the dashboard and export them via CSV to integrate with external CRM systems, customer management tools, or EC carts.

Where is Creativehope, Inc. headquartered?

It is located at 4F KDX Nishi-Shinjuku Bldg., 7-22-45 Nishi-Shinjuku, Shinjuku-ku, Tokyo, 160-0023, Japan.

Creative Hope Launches invy CRM Scoring Feature to Identify VIP Referrers

Published Jun 5, 2026 10:00 AM ・ Updated Jun 14, 2026 12:06 AM ・ 2 min read ・ Source: PR TIMES

Creative Hope has released a CRM Scoring Analysis feature for its referral marketing cloud invy. By tracking customer referral data, it helps stores and EC businesses identify VIP clients who generate new customers.

Creative Hope, Inc. has added a new CRM Scoring Analysis feature to its referral marketing cloud invy. This feature helps businesses track and visualize active customer referral metrics, allowing companies in retail, fitness, finance, and e-commerce to identify hidden VIP customers who bring in high-value referrals. Traditionally, CRM tools only measure individual customer purchase history and direct lifetime value (LTV). The new functionality analyzes customer loyalty across two major matrices: referral activity (relevance of timing and frequency) and referral influence (total completed guest conversions). Users can segment and download targeted customer lists in CSV format for integration with existing CRM systems and cart platforms. Future updates will include automated email distribution and LINE integration to facilitate communication with these high-value ambassadors directly from the invy dashboard, evolving the tool from a mere referral acquisition utility to a robust LTV-maximizing database.

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Source: PR TIMES
Category: business

Creative Hope Launches invy CRM Scoring Feature to Identify VIP Referrers

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