SonicMoov Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuki Otsuka, hereafter 'SonicMoov'), a group company of CrowdWorks Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Koichiro Yoshida, hereafter 'the Company')—which provides IT talent and DX consulting services based on one of the industry's largest freelance platforms (7 million registered users including workers and 1 million registered companies (*1))—has begun supporting the digital transformation (DX) of local governments (hereafter 'this support') in Uto City, Kumamoto Prefecture, and Hirokawa Town, Fukuoka Prefecture.

'We introduced tools, but the staff don't use them,' 'The workflow hasn't changed'—many local governments face the challenge of digital tools failing to take root in the workplace when promoting DX. In such situations, the perspective of UX (User Experience)—focusing on who uses the tools and how—holds the key to successful adoption.

SonicMoov excels in designing and implementing 'digital experiences accessible to everyone,' providing one-stop services from UX design to information architecture, system development, and operation. To apply this UX expertise to regional DX promotion, the company is utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur Program' (*2) to dispatch specialized personnel to be stationed on-site, offering comprehensive support from implementation to adoption. This initiative marks their collaboration with a third municipality in the Kyushu region, following Ogori City, Fukuoka Prefecture (*3) in January 2026. Through these efforts, the company will expand the construction of digital environments that are genuinely 'used' by both municipal staff and residents nationwide.

*1 Cumulative figure for the entire CrowdWorks Group

*2 Regional Revitalization Entrepreneur Program: A system established by the Ministry of Internal Affairs and Communications to solve regional issues by dispatching specialized personnel from private companies to local public entities to support DX and improve administrative services. (Reference: https://www.soumu.go.jp/main_sosiki/jichi_gyousei/c-gyousei/bunken_kaikaku/02gyosei08_03100070.html)

*3 Press Release 'Supporting DX Promotion in Local Government: Utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur Program' to Start Collaboration with Ogori City, Fukuoka Prefecture' (SonicMoov Co., Ltd., January 2026) https://sonicmoov.com/news/news-3339/

Support Details for Each Municipality: Dispatching Experts Tailored to On-site Challenges

● Uto City, Kumamoto Prefecture (Dispatch starts: March 2026 -): Promoting operational efficiency for staff from the ground up

Workflow Visualization We support organizing and visualizing staff business processes, identifying issues, and drafting improvement plans.

RPA Utilization Support We support the introduction and adoption of RPA (Robotic Process Automation) for automating routine tasks, creating an environment where staff can focus on the work they truly need to prioritize.

● Hirokawa Town, Fukuoka Prefecture (Dispatch starts: April 2026 -): Strengthening digital touchpoints with residents

Tasks Related to Official LINE Content Creation We support the operational design and content creation of the official LINE account so that residents can receive necessary information more clearly.

Tasks Related to Development and Implementation of Applications for Inside and Outside the Town We support the development and implementation of applications that can be used to disseminate information and provide services to town residents and external audiences.

<Reasons for Selecting SonicMoov>

Comment from Mr. Keisuke Watanabe, Assistant Director, Digital Promotion Office, Uto City, Kumamoto Prefecture While our city has the materials needed to promote DX, such as workload survey results and RPA, we were unable to utilize them effectively. By receiving regional revitalization entrepreneurs from SonicMoov this time, we determined that we can expect to solve the city's issues and improve operational efficiency by leveraging their rich knowledge and private enterprise expertise.

Comment from Mr. Kei Onitsuka, Chief, Children-Centered Section, Children's Division, Hirokawa Town, Fukuoka Prefecture We are very reassured to conclude a dispatch agreement with SonicMoov Co., Ltd. and welcome personnel with advanced specialized knowledge and know-how. In our town, we are strongly promoting 'Children-Centered DX,' which allows children and child-rearing generations to live even more safely, securely, and comfortably through the utilization of digital technology. Together with the company, we will accelerate the construction of a new social infrastructure and town planning where everyone can enjoy the benefits of digital technology.

<Comment from SonicMoov Representative>

Takahito Uchiyama, Manager of Local Government Cooperation Promotion, Solution Business Division, SonicMoov Co., Ltd. Following Ogori City in Fukuoka Prefecture, I am very pleased to be working with two local governments in Kyushu. The success of DX requires a deep understanding of the workplace workflows and a careful process to alleviate the anxieties of those involved. By deeply embedding ourselves in the field as 'Regional Revitalization Entrepreneurs' of the Ministry of Internal Affairs and Communications, our specialized personnel will sweat alongside the staff as 'running partners' to build a sustainable digital foundation that connects to the future of the region.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership