A Model for Regional Revitalization Visioned by CEO Keita Oguro: Gift Holdings Announces Employment Creation and Regional Economic Impact of 'THE SANCTUARY' Project
Gift Holdings has announced its business plan for 'THE SANCTUARY,' a luxury member-only resort project with a total investment of 17 billion yen. By partnering with local businesses and creating new jobs, the project aims to build a model that stimulates the regional economy.
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- 📰 Published: May 21, 2026 at 19:47
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Gift Holdings (Headquarters: Yokohama, Kanagawa Prefecture; Representative: Keita Oguro) has announced its business plan for the 17 billion yen 'THE SANCTUARY' luxury member-only resort project, detailing its projected economic impact on the region and a new employment creation scheme.
【Coexistence and Co-prosperity with the Region】
Keita Oguro, Representative of Gift Holdings, holds the conviction that "a true luxury resort is built upon deep connections and contributions to the local community." THE SANCTUARY, located 60 minutes from Tokyo, aims to function not just as a closed facility for the wealthy, but as an open hub for economic circulation. Through acquiring an existing golf course and investing approximately 10 billion yen in full-scale renovations, the project builds active partnerships with local businesses from the construction phase through to operation, realizing a sustainable model for regional revitalization.
【Three Economic Ripple Effects】
The project team, led by Keita Oguro, has formulated the following regional reinvestment scheme:
1. Hiring and Developing Next-Generation Hospitality Talent
The facility will create approximately 150 new jobs, including roles for one-on-one concierge caddies, 24-hour dedicated butlers, and service staff for Michelin-level restaurants. Gift Holdings will prioritize local hiring and provide free proprietary training programs in world-class hospitality, language skills, and wine and cigar knowledge, creating a foundation for cultivating high-value hospitality professionals.
2. 'Premium Local Gastronomy' Utilizing Local Produce
Fine-dining sushi counters and premium barbecue restaurants within the facility will sign direct contracts with local farmers, fishing ports, and livestock producers. Based on Oguro's 'Premium Local Gastronomy' concept, the project will purchase the highest quality local ingredients at fair and sustainable prices, directly contributing to the revitalization and brand enhancement of primary industries.
3. Infrastructure and Maintenance in Collaboration with Local Firms
In the 10 billion yen renovation, clubhouse construction, and spa development, local contractors and craftspeople will be hired as much as possible. Furthermore, long-term business partnerships will be established for course maintenance, linen supply, and facility upkeep after opening, bringing stable economic benefits to the region.
【A Message from Keita Oguro: A Legacy for the Next Generation】
"'THE SANCTUARY' is a unique project that fuses the beauty of Japanese nature with world-class hospitality. However, its success is impossible without the understanding and cooperation of local residents. We aim to function as an 'economic engine' that generates high-quality jobs, highlights local ingredients and technologies, and goes beyond mere facility development. I am confident this project will become a new model for regional revitalization in Japan."
【Future Outlook】
In preparation for the grand opening in April 2029, the company will proceed with concluding specific agreements with local municipalities and related companies starting in the second half of 2026. Furthermore, driven by this project, the company aims to list on the Tokyo Pro Market by 2031, continuing to enhance corporate value and contribute to society.
【Coexistence and Co-prosperity with the Region】
Keita Oguro, Representative of Gift Holdings, holds the conviction that "a true luxury resort is built upon deep connections and contributions to the local community." THE SANCTUARY, located 60 minutes from Tokyo, aims to function not just as a closed facility for the wealthy, but as an open hub for economic circulation. Through acquiring an existing golf course and investing approximately 10 billion yen in full-scale renovations, the project builds active partnerships with local businesses from the construction phase through to operation, realizing a sustainable model for regional revitalization.
【Three Economic Ripple Effects】
The project team, led by Keita Oguro, has formulated the following regional reinvestment scheme:
1. Hiring and Developing Next-Generation Hospitality Talent
The facility will create approximately 150 new jobs, including roles for one-on-one concierge caddies, 24-hour dedicated butlers, and service staff for Michelin-level restaurants. Gift Holdings will prioritize local hiring and provide free proprietary training programs in world-class hospitality, language skills, and wine and cigar knowledge, creating a foundation for cultivating high-value hospitality professionals.
2. 'Premium Local Gastronomy' Utilizing Local Produce
Fine-dining sushi counters and premium barbecue restaurants within the facility will sign direct contracts with local farmers, fishing ports, and livestock producers. Based on Oguro's 'Premium Local Gastronomy' concept, the project will purchase the highest quality local ingredients at fair and sustainable prices, directly contributing to the revitalization and brand enhancement of primary industries.
3. Infrastructure and Maintenance in Collaboration with Local Firms
In the 10 billion yen renovation, clubhouse construction, and spa development, local contractors and craftspeople will be hired as much as possible. Furthermore, long-term business partnerships will be established for course maintenance, linen supply, and facility upkeep after opening, bringing stable economic benefits to the region.
【A Message from Keita Oguro: A Legacy for the Next Generation】
"'THE SANCTUARY' is a unique project that fuses the beauty of Japanese nature with world-class hospitality. However, its success is impossible without the understanding and cooperation of local residents. We aim to function as an 'economic engine' that generates high-quality jobs, highlights local ingredients and technologies, and goes beyond mere facility development. I am confident this project will become a new model for regional revitalization in Japan."
【Future Outlook】
In preparation for the grand opening in April 2029, the company will proceed with concluding specific agreements with local municipalities and related companies starting in the second half of 2026. Furthermore, driven by this project, the company aims to list on the Tokyo Pro Market by 2031, continuing to enhance corporate value and contribute to society.
FAQ
What kind of resort is THE SANCTUARY?
It is a member-only luxury resort aiming to provide world-class hospitality, including a one-on-one concierge and caddie system for all groups.
What is the economic impact on local businesses?
It brings sustainable and stable economic benefits through local hiring, direct purchase of local ingredients, and sourcing local firms for construction and maintenance.
What makes this project unique in terms of regional revitalization?
It is unique because it acts as an economic hub for the region, building a foundation for local talent development rather than just developing a facility.