Gixo to Exhibit at Marketing Week Summer 2026

Gixo Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Ami; hereinafter referred to as 'the company') will exhibit at the 'CX Enhancement Expo' within the '27th Marketing Week - Summer 2026,' Japan's largest comprehensive marketing exhibition, held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026.

Background of Participation

The company leverages data to the fullest extent to enhance customer understanding and supports the business growth of client companies.

In recent years, many companies face rising customer acquisition costs (CAC), making the cultivation of 'light users'—who represent a significant portion of revenue—and improving their loyalty critical strategic challenges.

To address these challenges, the company offers 'Mygru,' a platform that promotes customer behavioral change through 'Data & AI × Gamification.' Mygru has supported diverse industries, including commercial facilities, infrastructure companies, local governments, and entertainment sectors, in encouraging visits, circulation, and habitual customer behaviors.

Additionally, in March of this year, the company launched a new service, 'Loyalty Mygru' (※), which comprehensively supports client efforts from creating touchpoints with light users to understanding them and fostering continued usage and habitual engagement.

At this exhibition, the company will introduce concrete approaches and use cases for cultivating light-user segments, centered on the 'Loyalty Mygru' service.

Register to Attend (Free)

Exhibition Overview

Event Name: 27th Marketing Week - Summer 2026

Dates: June 24 (Wed) – 26 (Fri), 2026, 10:00–17:00 daily

Venue: West Hall, CX Enhancement Expo, Tokyo Big Sight

Booth Number: M12-66

Organizer: RX Japan Co., Ltd.

Official Website: https://www.marketing-week.jp/summer/ja-jp.html

Admission: Please proceed to the 'Badge Registration Form' via the link button below to complete your visitor registration.

Register to Attend (Free)

(※) Gixo Launches New Service 'Loyalty Mygru' to Convert Light Users into Habitual Customers – Holistically Designed from Customer Touchpoint Creation to Behavioral Change through Data & AI × Gamification (March 25, 2026) https://www.mygru.jp/news/CZV1m_tf

'Mygru' Platform Powered by 'Data & AI × Gamification' https://www.mygru.jp

Mygru is a platform designed to drive customer behavioral change through 'Data & AI × Gamification.' It integrates offline and online behavioral data with zero-party data to visualize and structure pre-purchase behaviors such as store visits, circulation, and contact frequency.

Furthermore, through 'missions' such as challenges, surveys, and incentives, Mygru accumulates small behavioral changes to achieve continued customer usage—habit formation. Through this integrated process, Mygru functions as a 'Data-Informed Customer Development Platform' that continuously cycles from data acquisition to behavioral change and relearning. (Patent pending, including Patent No. 6841539)

About Gixo Inc. https://www.gixo.jp/

Gixo is a company founded by strategy consultants and analytics experts to promote 'Data-Informed' decision-making. The company maximizes data utilization to support client companies' 'customer understanding' and solve strategic business challenges for growth. Rather than blindly relying on data, Gixo aims to transform society by using technology and methodologies that enable humans to think logically and make rational decisions based on data.

Company Name: Gixo Inc.

Representative: CEO Tomohiro Ami

Headquarters: 1-4-28 Mita, Minato-ku, Tokyo, Mita Kokusai Building 11F

Business Activities: Data-informed services using analytics

Consulting services and tool development utilizing data

Provision of various services using the above tools