Mygru Continuously Adopted at Housing Exhibition Centers Operated by ABC Lifys
G-mix Co., Ltd.'s data and AI-driven gamification platform "Mygru" has been continuously adopted for the "Tokimeku! Ouchi Hakken Stamp Rally" held at housing exhibition centers "ABC Housing" and "Jutakuhaku" operated by ABC Lifys Co., Ltd. This aims to visualize and analyze visitor circulation data, enhancing customer experience and improving conversion rates.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 12:17 (45 min after Collected)
G-mix Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Amino; hereinafter: "the Company") is pleased to announce that "Mygru," its data, AI, and gamification platform, has been continuously adopted for the "Tokimeku! Ouchi Hakken Stamp Rally" held at the general housing exhibition centers "ABC Housing" and "Jutakuhaku" operated by ABC Lifys Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; President: Yoshifumi Okumura; hereinafter: "ABC Lifys").
**■ Background and Campaign Objectives**
ABC Lifys, established in 1972, is a company involved in "planning and operating housing exhibition centers" and "planning and operating housing design centers." It operates 16 housing exhibition centers in the Kinki region and 6 in the Tokyo metropolitan area. "ABC Housing" and "Jutakuhaku," deployed in the Kanto and Kinki areas, are places where various housing manufacturers' model homes gather, allowing customers to experience and compare their ideal homes. Through family-friendly events and consultation sessions/seminars by experts, they comprehensively support customers in their home-building journey.
ABC Lifys has been continuously implementing initiatives utilizing "Mygru" since its full-scale introduction in October 2025.
By leveraging gamification, they have achieved a flow design that naturally encourages visitors to circulate through multiple homes. Furthermore, while previously only "pre-visit data" such as visitor numbers and basic attributes were acquired, it is now possible to acquire and analyze "post-visit behavioral data" such as visitor circulation status (types of homes viewed, number of homes, order, duration of stay, etc.) for each visitor.
Starting from April 1st (Wednesday), the "Tokimeku! Ouchi Hakken Stamp Rally" will continue to promote circulation through multiple homes using gamification-based flow design. Concurrently, visitor behavioral data will be accumulated in ABC Lifys' membership base to strengthen the customer base, providing tailored approaches, necessary information, and support for each visitor's home-building journey. Moreover, by analyzing the accumulated behavioral data and providing information to exhibiting housing manufacturers, they aim to differentiate the general housing exhibition centers and improve conversion rates.
*Effective April 1, 2026, A.B.C. Development Co., Ltd. changed its company name to ABC Lifys Co., Ltd.
*Press release announced on February 7, 2025: https://www.mygru.jp/customers/wY4qhhGx
*Press release announced on October 21, 2025: https://www.mygru.jp/customers/lUo14NqE
**■ Haruka Ikuno, Chief, Housing Kansai Sales Department, ABC Lifys Co., Ltd.**
At "ABC Housing," operated by our company, "Mygru" was fully introduced in October 2025, and we have been working to promote visitor circulation within the venues. The initiatives incorporating gamification have served as an opportunity for customers to naturally view multiple homes. The biggest evaluation point is that "specific post-visit circulation data," which was previously difficult to obtain, has been visualized. Moving forward, we aim to utilize the insights gained to provide better home-building support tailored to each visitor and further enhance the value of our general housing exhibition centers.
**■ Overview of "Tokimeku! Ouchi Hakken Stamp Rally"**
At "ABC Housing" and "Jutakuhaku," visitors can earn stamps by checking in, viewing model homes, or making reservations for future consultations with housing manufacturers at home-building consultation events. By collecting stamps and completing challenges, participants will receive raffle tickets for wonderful prizes or exchange tickets for Amazon gift certificates.
Event Period: From Wednesday, April 1, 2026
Target Venues: ABC Housing nationwide
Kansai Venues: https://abc-housing.asahi.co.jp/kinki/park/
Tokyo Metropolitan Area Venues: https://abc-housing.asahi.co.jp/syuto/park/
**■ "Mygru" Platform by Data, AI & Gamification https://www.mygru.jp**
Mygru is a platform that designs customer behavior changes through "data, AI, and gamification."
It integrates offline and online behavioral data, as well as zero-party data, to visualize and structure "pre-purchase" behaviors such as store visits, circulation, and contact frequency.
Furthermore, through "missions" such as challenges, surveys, and incentives, it accumulates small behavioral changes, leading to continuous customer usage = habit formation.
Through this series of processes, it functions as a "Data-Informed customer nurturing platform" that integrates data acquisition, behavioral change, and re-learning.
**■ Background and Campaign Objectives**
ABC Lifys, established in 1972, is a company involved in "planning and operating housing exhibition centers" and "planning and operating housing design centers." It operates 16 housing exhibition centers in the Kinki region and 6 in the Tokyo metropolitan area. "ABC Housing" and "Jutakuhaku," deployed in the Kanto and Kinki areas, are places where various housing manufacturers' model homes gather, allowing customers to experience and compare their ideal homes. Through family-friendly events and consultation sessions/seminars by experts, they comprehensively support customers in their home-building journey.
ABC Lifys has been continuously implementing initiatives utilizing "Mygru" since its full-scale introduction in October 2025.
By leveraging gamification, they have achieved a flow design that naturally encourages visitors to circulate through multiple homes. Furthermore, while previously only "pre-visit data" such as visitor numbers and basic attributes were acquired, it is now possible to acquire and analyze "post-visit behavioral data" such as visitor circulation status (types of homes viewed, number of homes, order, duration of stay, etc.) for each visitor.
Starting from April 1st (Wednesday), the "Tokimeku! Ouchi Hakken Stamp Rally" will continue to promote circulation through multiple homes using gamification-based flow design. Concurrently, visitor behavioral data will be accumulated in ABC Lifys' membership base to strengthen the customer base, providing tailored approaches, necessary information, and support for each visitor's home-building journey. Moreover, by analyzing the accumulated behavioral data and providing information to exhibiting housing manufacturers, they aim to differentiate the general housing exhibition centers and improve conversion rates.
*Effective April 1, 2026, A.B.C. Development Co., Ltd. changed its company name to ABC Lifys Co., Ltd.
*Press release announced on February 7, 2025: https://www.mygru.jp/customers/wY4qhhGx
*Press release announced on October 21, 2025: https://www.mygru.jp/customers/lUo14NqE
**■ Haruka Ikuno, Chief, Housing Kansai Sales Department, ABC Lifys Co., Ltd.**
At "ABC Housing," operated by our company, "Mygru" was fully introduced in October 2025, and we have been working to promote visitor circulation within the venues. The initiatives incorporating gamification have served as an opportunity for customers to naturally view multiple homes. The biggest evaluation point is that "specific post-visit circulation data," which was previously difficult to obtain, has been visualized. Moving forward, we aim to utilize the insights gained to provide better home-building support tailored to each visitor and further enhance the value of our general housing exhibition centers.
**■ Overview of "Tokimeku! Ouchi Hakken Stamp Rally"**
At "ABC Housing" and "Jutakuhaku," visitors can earn stamps by checking in, viewing model homes, or making reservations for future consultations with housing manufacturers at home-building consultation events. By collecting stamps and completing challenges, participants will receive raffle tickets for wonderful prizes or exchange tickets for Amazon gift certificates.
Event Period: From Wednesday, April 1, 2026
Target Venues: ABC Housing nationwide
Kansai Venues: https://abc-housing.asahi.co.jp/kinki/park/
Tokyo Metropolitan Area Venues: https://abc-housing.asahi.co.jp/syuto/park/
**■ "Mygru" Platform by Data, AI & Gamification https://www.mygru.jp**
Mygru is a platform that designs customer behavior changes through "data, AI, and gamification."
It integrates offline and online behavioral data, as well as zero-party data, to visualize and structure "pre-purchase" behaviors such as store visits, circulation, and contact frequency.
Furthermore, through "missions" such as challenges, surveys, and incentives, it accumulates small behavioral changes, leading to continuous customer usage = habit formation.
Through this series of processes, it functions as a "Data-Informed customer nurturing platform" that integrates data acquisition, behavioral change, and re-learning.