GiXo's 'Mygru' Adopted for Shukurei's Popular Brand 'Butter Butler' 10th Anniversary Stamp Rally
GiXo, Inc.'s 'Mygru' platform has been adopted for the 10th Anniversary Stamp Rally of Shukurei Co., Ltd.'s popular sweets brand 'Butter Butler'. This initiative leverages data, AI, and gamification to visualize customer visits and purchase frequency, aiming to promote continuous engagement.
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- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 13:29 (97h 57m after Collected)
GiXo, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tomohiro Amino; hereinafter: the Company) is pleased to announce that 'Mygru', a platform provided by the Company that combines 'Data, AI x Gamification', has been adopted for the 'Shukurei Butter Butler 10th Anniversary Stamp Rally' held by Shukurei Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Ryoichi Sakamoto), which operates the sweets brand 'Butter Butler'.
■ Background and Campaign Objectives
'Butter Butler' is a popular sweets brand specializing in butter-centric sweets made with carefully selected butter from around the world. Since its first store opened at NEWoMan Shinjuku in April 2016, it has been loved by many. To commemorate its 10th anniversary, a year-long campaign will be held.
'Mygru', provided by our company, is a platform based on 'Data, AI x Gamification'. It visualizes 'pre-purchase' behaviors such as store visits, circulation, and contact frequency, using offline and online behavioral data and zero-party data as a starting point. Through 'missions' like challenges, surveys, and incentives, it accumulates small behavioral changes, promoting continuous use and habit formation. We have supported numerous campaigns by linking LINE Mini Apps with Mygru in commercial facilities and local governments.
In this campaign, 'Mygru's' gamification will be utilized to implement a stamp rally project that connects three campaign periods. This aims to strengthen digital touchpoints by visualizing customer visits and purchase frequency, and to encourage participation in the campaigns held during each period.
■ 'Shukurei Butter Butler 10th Anniversary Stamp Rally' Overview
During the three periods, customers who purchase 4,320 JPY (tax included) or more will receive an original keyholder for each period. Additionally, stamps can be acquired via 'LINE Touch'.
Customers who collect stamps from all three periods will receive special original goods.
Campaign Period: Phase 1: April 15, 2026 (Wed) ~
Phase 2: July 1, 2026 (Wed) ~
Phase 3: October 1, 2026 (Thu) ~
*Presents will be available while supplies last.
Participating Stores: Tokyo Gift Palette Store, NEWoMan Shinjuku Store, Lumine Shinjuku Store, Ecute Edition Shibuya Store, Ecute Omiya Store
*Stamps can be acquired once per person per period.
▲Original keyholders available in each period
■ 'Mygru' (Mygru) Platform based on 'Data, AI x Gamification' https://www.mygru.jp
Mygru is a platform that designs customer behavior change through 'Data, AI x Gamification'.
It integrates offline and online behavioral data and zero-party data, visualizing and structuring 'pre-purchase' behaviors such as store visits, circulation, and contact frequency.
Furthermore, through 'missions' like challenges, surveys, and incentives, it accumulates small behavioral changes, achieving continuous customer use = habit formation.
Through this series of processes, it functions as a 'Data-Informed Customer Nurturing Platform' that integrates data acquisition, behavior change, and re-learning.
(Patent pending, Patent No. 6841539, etc.)
■ About GiXo, Inc. https://www.gixo.jp/
GiXo is a 'data-informed' promotion company founded by strategy consultants and analytics experts. We support client companies' 'customer understanding' by maximizing data utilization and solve management challenges for business growth. We aim to transform society with technology and methodology, enabling people to think logically and make rational decisions based on data, rather than relying blindly on it.
Company Name: GiXo, Inc.
Representative: Tomohiro Amino, Representative Director CEO
Location: 11F Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo
Business Activities: Data-informed business using analytics; various consulting services utilizing data, and research and development of tools; provision of various services using the above tools.
■ Background and Campaign Objectives
'Butter Butler' is a popular sweets brand specializing in butter-centric sweets made with carefully selected butter from around the world. Since its first store opened at NEWoMan Shinjuku in April 2016, it has been loved by many. To commemorate its 10th anniversary, a year-long campaign will be held.
'Mygru', provided by our company, is a platform based on 'Data, AI x Gamification'. It visualizes 'pre-purchase' behaviors such as store visits, circulation, and contact frequency, using offline and online behavioral data and zero-party data as a starting point. Through 'missions' like challenges, surveys, and incentives, it accumulates small behavioral changes, promoting continuous use and habit formation. We have supported numerous campaigns by linking LINE Mini Apps with Mygru in commercial facilities and local governments.
In this campaign, 'Mygru's' gamification will be utilized to implement a stamp rally project that connects three campaign periods. This aims to strengthen digital touchpoints by visualizing customer visits and purchase frequency, and to encourage participation in the campaigns held during each period.
■ 'Shukurei Butter Butler 10th Anniversary Stamp Rally' Overview
During the three periods, customers who purchase 4,320 JPY (tax included) or more will receive an original keyholder for each period. Additionally, stamps can be acquired via 'LINE Touch'.
Customers who collect stamps from all three periods will receive special original goods.
Campaign Period: Phase 1: April 15, 2026 (Wed) ~
Phase 2: July 1, 2026 (Wed) ~
Phase 3: October 1, 2026 (Thu) ~
*Presents will be available while supplies last.
Participating Stores: Tokyo Gift Palette Store, NEWoMan Shinjuku Store, Lumine Shinjuku Store, Ecute Edition Shibuya Store, Ecute Omiya Store
*Stamps can be acquired once per person per period.
▲Original keyholders available in each period
■ 'Mygru' (Mygru) Platform based on 'Data, AI x Gamification' https://www.mygru.jp
Mygru is a platform that designs customer behavior change through 'Data, AI x Gamification'.
It integrates offline and online behavioral data and zero-party data, visualizing and structuring 'pre-purchase' behaviors such as store visits, circulation, and contact frequency.
Furthermore, through 'missions' like challenges, surveys, and incentives, it accumulates small behavioral changes, achieving continuous customer use = habit formation.
Through this series of processes, it functions as a 'Data-Informed Customer Nurturing Platform' that integrates data acquisition, behavior change, and re-learning.
(Patent pending, Patent No. 6841539, etc.)
■ About GiXo, Inc. https://www.gixo.jp/
GiXo is a 'data-informed' promotion company founded by strategy consultants and analytics experts. We support client companies' 'customer understanding' by maximizing data utilization and solve management challenges for business growth. We aim to transform society with technology and methodology, enabling people to think logically and make rational decisions based on data, rather than relying blindly on it.
Company Name: GiXo, Inc.
Representative: Tomohiro Amino, Representative Director CEO
Location: 11F Mita Kokusai Building, 1-4-28 Mita, Minato-ku, Tokyo
Business Activities: Data-informed business using analytics; various consulting services utilizing data, and research and development of tools; provision of various services using the above tools.